Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

As regular Sainsbury's shoppers will know, the traffic light labels on many Sainsbury's food products provide a quick and handy reference for determining the health-value of a product, but Sainsbury's also take great pride in providing environmentally friendly products too. For instance, in June 2008, Sainsbury's became the first major supermarket to source its fresh and smoked salmon entirely from Scottish salmon farms approved by Freedom Food, and meeting the RSPCA's strict welfare standards for salmon.

Additionally, in 2007, Sainsbury's were the first UK supermarket to convert its banana production entirely to Fairtrade. Today more than half of the Fairtrade bananas sold in the UK are sold by Sainsbury's.

In fact, Sainsbury's aim to be environmentally responsible not just with regards to the food it sells, but in all aspects of the way the Sainsbury's business is operated, and encourages customers to be environmentally responsible too.

With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

Duracell Plus AA Batteries Pack of 20
Suitable for all appliances requiring an AA battery.

York Diamond T302 Treadmill
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Maxell Crystal Budz Headphones Platinum
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TomTom GO 940 Live Europe US and Canada
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Cluedo: Harry Potter Edition
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UFC Undisputed for Xbox 360 by THQ
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Belkin iPod Nano Silicon Sleeves Black Pack of 2
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D and T Brushed Brass 45A Cooker Switch & 13A Socket
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Philips Sensiflex Brush Heads 4 pack
Replacement head pack for Philips Sensiflex electric toothbrushes - pack contains 4 brush heads.

Tu Duck Egg Napkin Set
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York 20kg Black Cast Iron Dumbbell Set
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Philips Senseo Coffee Maker
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Fogarty Premier Down 10.5 tog Duvet
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LEGO Technic Excavator
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Belkin USB 2.0 4-Port Swivel Hub
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Philips CD1502B/05 Twin Phone
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Sainsbury's Shaggy Chenille Bath Mat White
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Masterplug Small Cable Reel 15m
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BaByliss Curl and Press
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Meccano Kids Play Noddy
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Fuji Finepix Z30 10-Megapixel 3x Zoom Digital Camera Pink
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LEGO City Front-End Loader
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Nova Easy Glide Box
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Ludlow Large Sofa Sage
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Fisher Price Modern Vehicles Sub
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Christy Kiro Cushion
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