Sainsbury's strong ethical approach has been at the heart of the Sainsbury's business since the first Sainsbury's store was opened way back in 1869. More than 140 years later, Sainsbury's values still provide the framework for how business gets done at Sainsbury's.

However, although shoppers are increasingly price-conscious - especially during challenging economic times - ethical and environmental issues remain important for customers. Fortunately, Sainsbury's believe that by considering the wider social, environmental and economic impacts of the Sainsbury's business, it's possible to meet shoppers' expectations - and even exceed them - by acting responsibly on their behalf.

Even though Sainsbury's customers are often looking to economise with their shopping, concerns regarding the environment, and ethical-trading practices, also remain important to them.

However, while continuing to ensure that Sainsbury's products are affordable, and of high quality, Sainsbury's has always taken a leading stance on the issues which are important to customers, and is the recipient of many an award for its ethical and environmental credentials.

Much like any Sainsbury's store on the UK high-street, the Sainsbury's Online Store provides much more than just a great range of groceries and award-winning selections of wine.

Where once the Sainsbury's online store was a mere shadow of the Tesco online store, and a limited range of goods combined with a lacklustre website to drive many customers elsewhere, the new Sainsbury's website provides an excellent online shopping experience, with more products than you can shake a shopping trolley at!

However, more than just a great range of products, the new Sainsbury's website provides some great information on all manner of useful subjects. Not least are the useful Sainsbury's recipe guides and wine guides, but there is lots of useful tips and information on a wide range of other products too.

Masterplug 20m Phone Extension
The Masterplug standard 20m phone extension cable reel allows two phones to be positioned up to 15m away from the line-in socket.

Honey Rattan Ball Shade
This 'wound' rattan effect lamp shade in an attractive dark honey colour will give an earthy, homely feel to a room when fitted over any pendant light fitting. The reinforced weave will ensure that a warm light is emitted created an inviting cosy atmosphere. Not suitable for use in bathrooms as the condensation in the air may effect the quality of the fabric.

Lilbourne Chair Mink Fabric
This large, comfortable UK-made armchair has a sprung seat topped with a foam cushion, which ensures long-lasting comfort. The removable back cushion is hollow fibre filled, making this armchair a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish. As this product is made to order, please note that it is excluded from our 30 day money back guarantee. This does not affect your statutory rights. If you are buying made to orde

White Hydrangea and Pot
Flowers really help to brighten a room and lift spirits but it's not always feasible to keep fresh ones in the home. This artificial hydrangea is a great alternative: a full white bloom complete with stalks and buds for an authentic look that sits neatly in a black ceramic vase. Hand finished, this artificial hydrangea requires no maintenance and would look lovely on a coffee table, mantelpiece or windowsill.

Gordon Ramsay Dinner Plates Set of 4
This handsome but simple Gordon Ramsay dinnerware set comprises 4 dinner plates. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you can have the same restaurant quality tableware in your home as

Le Creuset Rectangular Roasting Dish Blue 26cm
This blue Le Creuset roasting dish has been hand-finished with a chip, crack and scratch resistant enamel covering, as is traditional in all their cookware. Ideal for roasting vegetables and potatoes, this dish is both oven- and freezer-safe. Suitable for both the microwave and the dishwasher, it has riveted lips at each end which serve as sure grip handles.

WWE Spring Ring
Fights, camera, action! Young fans of World Wrestling Entertainment will really love this WWE Spring Ring. Modelled closely on the ring from the TV show, this sprung wrestling area is totally awesome! The mat is sprung for all the body-slamming, high-flying action of the TV show, and with the elastic ropes you can launch your wrestler on top of his opponent with incredible force! Figures are sold separately, and the WWE Spring Ring does not require batteries. It's suitable for kids aged 8+.

Bristan Victorian Bath and Shower Mixer
Made from durable brass with a handsome chrome finish, the Bristan Victorian Bath and Shower Mixer includes a hot and cold bath and shower mixer tap, stainless steel shower hose, sturdy plastic handset and wall bracket. Modern looking and attractive, they'll fit in with most bathroom suites. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.2 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires only a simple lift to operate. The Brista

Liverpool Cushion
If you're a football fan why not go that extra mile and accessorise with your favourite teams colours? This fun, colourful cushion mimics a football with all the colours and insignias found on the official kit. Packaged in a mesh drawstring bag with one side emblazoned with Liverpool FC branding. Inside you'll find a squidgy ball cushion which is fun to toss around, use as a throw pillow in a fan's bedroom or to simply cuddle up to on a long car ride home. Spot clean only. Not suitable for children unde

Ross Performance Composite Audio Video (AV) Cable 1.5m
Connect stereo audio and video outputs from DVD, VCR, satellite receiver or games consoles to you television.

Oral B Professional Care 1000 Toothbrush
The Oral-B Professional Care 1000 removes twice as much plaque as a manual tooth brush, and operates in one, Daily Clean mode with 3D technology. A new, visible pressure sensor lights up if you are brushing too hard. It also features an innovative ergonomic handle and new modular charger, and includes two precision clean brush heads. It has a 14 day charge life and comes with 30 day satisfaction money back guarantee and a two year manufacturer's guarantee.

Electrolux Powerplus Bagged Cylinder Vacuum Cleaner 1700W
This full size Electrolux Powerplus Cylinder Vacuum Cleaner is best for small to medium sized rooms or homes with lots of nooks and crannies where the 360 degree rotating swivel hose and crevice tool will come in useful. Handy foot pedals mean you don't have to continually bend down to operate this vacuum cleaner, while onboard cable storage and carry handles all contribute to ease of use and handling. There's the option of two types of dust bag in which to collect your dust and dirt: a long lasting 4L syn

Kenwood Jug Kettle Stainless Steel
This stainless steel kettle with black accents has a rapid boil feature so you don't have to wait long for your cuppa! A concealed element and washable filter contribute to a limescale-free drink, while a water window allows you to see exactly how much water is in the kettle. A safety cut off feature prevents the kettle from boiling dry while anti-slip feet reduce the potential for slipping or scratching on surfaces. Suitable for left or right handed users, the easy grip handle and 360 degree base means t

iDect N1i Twin Telephone
These two cordless black digital phones have an indoor range of 50m and 300m outdoors, inverse backlit display and give 10 hours' talk time and 100 hours' standby time. The answering machine accommodates 15 minutes of total recorded messages. Aside from a 100 name and number phone book, other features include caller ID, 30-call log, last number redial, call waiting and call timer, a range of ringtones, message playback from handset and base and eco mode for power saving.

HP Deskjet F2280 All in One Colour Printer
Print, copy and scan with the HP Deskjet F2280 All in One Printer. Able to print up to 20 pages per minute in monochrome or 14 ppm in colour, it has a maximum printer resolution of 4800 x 1200 dpi and maximum scanner resolution of 1200 x 2400 and connects to your computer via USB. It also scans and copies photos and documents. The all-in-one printer is flexible and easy to use. For use with either PC or Mac systems, it's compatible with operating systems Microsoft® Windows XP and Windows Vista and Mac OS X

Tu Bar Tool Set
Create some fantastic cocktails with this simple to use bar tool set from the Sainsbury's Tu range. It features a double spirit measure with both a 25ml and 50ml side so you can keep track of how much alcohol you are putting in your cocktails. It also has a bottle opener and handy fruit slice with a perforated edge to cut through lemons and limes, a hand whisk so you can mix and froth your cocktails and a strainer for filtering fruit pulp or ice. Made from stainless steel and with a stylish polished fini

Christy Elliot Throw Soft Gold
Large, luxurious and warm, the Christy Ardenia throw is ideal for chilly evenings and is made from a blend of cotton and viscose for softness and comfort. Use as a throw on a bed, or for snuggling up, the rich cream and gold fabric will add a touch of class to any room or bedroom. Quilted for extra warmth, these throws are practical, beautiful accessories that will brighten up your home. Dry clean only.

Sainsbury's Black Ink Refill Kit
The Sainsbury's Black Ink Refill Kit can be used to top up most refillable black ink cartridges. It is suitable for use with photo paper. All Sainsbury's own brand ink cartridges have pre addressed freepost recycle bags included in their packaging. Put your used cartridge into the bag and either pop it in the post (absolutely free) or drop them off in store for recycling. Not only will you be doing your bit for the environment, but for each cartridge returned, we'll donate £1 to Comic Relief.

Circle of Love Couple in Heart
This white porcelain ornament of a man and woman locked in an embrace forms part of the Circle of Love range. Simple and tapered, their arms link overhead to form a heart shape, making this an ideal wedding present or gift for a loved one.

Canvas Double Wardrobe
If you're looking for easy, reliable storage at an affordable price, this is the unit for you. This canvas double wardrobe is a terrific space saver, perfect for children's bedrooms or a guest room. The hanging space is perfect for jackets, trousers, skirts and dresses and the 6 shelves plus the drawers at the bottom will hold plenty of folded clothing. The unit's handsome cream canvas cover has a roll down top to hide the contents, if necessary. This canvas 3 tier shelf has a natural wood finish that will

Sprig Rally Racer
Smaller than the Sprig Discover Rig is the sidekick vehicle Rally Racer. Adventure guide Rudi Tootin wants to take his friends on a race across the frozen Arctic landscape, and kids can come along! The Sprig Rally Racer comes with a Rudi Tootin figure and can hold him plus one other Sprig character as they head out across the icy plains of the Arctic Circle. The Sprig Rally Racer has a pump-action powered light feature that will illuminate Rudi's LED headlamp! The Rally Racer is made from Sprigwood, a 100

Tu Corkscrew Chrome
This wing corkscrew features an ergonomic design and has a high-quality zinc alloy body with brushed chrome finish.

Black and White Roses Wall Art
This elegant, monochrome artwork will enhance any living space with its depiction of perfect roses in bloom. The close up detail beautifully exposes every layer of the delicate petals, and the sepia cream tones create a feeling of tranquillity and natural beauty. The long, horizontal shape of the canvas will break the monotony of the wall above a sofa or table with its modern yet natural effect. The canvas measures 45 x 135cm. The MDF wood frame is resistant to warp, moisture and compression.

Tu Rounded Square 12 Piece Dinnerware Set Duck Egg
A subtle, understated dinner set for four, made from stoneware. The set contains four ech of the following: dinner plates, generous side plates and bowls. This set is dishwasher and microwave safe.

Different by Design Goose Feather and Down Pillow
This pillow contains a mixture of goose and duck down for ultimate loft and comfort, offering medium support. Suitable for everyday use, this pillow is machine washable at 60ºC, which kills any live dust mites.

Russell Hobbs Stainless Steel Traditional Kettle
This traditional style kettle by Russell Hobbs has a 1.7L capacity and a powerful 2.4kW element. An easy to read external water level indicator means it is perfect for both right and left handed use and it has a safety locking plastic lid. The removable filter can be easily washed and with built in cable storage it can be neatly tidied away. The kettle has non-slip feet and switches off when boiled.

Yamaha Classic FM School Recorder Kit
Get your child off to a great musical start with the Yamaha Classic FM School Recorder Kit. It contains everything your child needs to learn to play this popular beginner's wind instrument. The Yamaha Classic FM descant recorder, designed and manufactured by renowned instrument makers Yamaha, is made from durable, quality red plastic and has excellent sound. The set also includes a music pencil, notebook, an "I Can Play Recorder" sticker and a handy carry case for protecting the recorder from the usual dam

Plum Palma Square Planter
No need to keep your planting to ground level - enhance your garden's natural beauty with the Plum Palma Square Planter. Made from sustainably sourced timber, this attractive planter is an ideal gardening space for patio or terrace areas, lawn edges or vegetable/herb gardens. Increase the gardening potential of even the smallest gardens with a multi-level effect, or simply use the planter as a pot holder. The natural timber finish will blend perfectly into any landscaping design, and the inlaid tile is an attrac

Henry 1100W Bagged Cylinder Vacuum Cleaner
The friendly face of cleaning we've come to trust: it's Numatic Henry, the Bagged Cylinder Vacuum Cleaner! Henry is a dry vac with a high performance 1100W Twinflo' motor with hi-lo control for different surface applications and a 3 stage filtration system - not to mention a cheery red face and black hat. The cylinder design has a heavy duty 9L capacity and takes easy to use Microflo dust bags. The vacuum has a high efficiency Tritex filter, 2.4m nuflex threaded hose, 2 stainless steel extension tubes, com

Kenwood Hand Mixer
This 150W hand held mixer from Kenwood has 3 speeds for perfect mixing, folding and whisking. With strong stainless steel beaters included and finished in stylish white, food preparation becomes easy. It is comfortable to hold and has easy-to-use speed controls operated at the push of a thumb.