With the new Sainsbury's Online Store, Sainsbury's continues to deliver an ever-improving shopping experience, with quality products at always-affordable prices.

Enjoying an enviable record of consistently exceeding customer expectations for healthy, safe, fresh and tasty food, the Sainsbury's UK website offers customers real value for money, and a commitment to healthy choices and environmental responsibility matched by few other companies.

You can also be sure that you're helping the economy when you shop at Sainsbury's, since Sainsbury's also try to source the best-tasting British products whenever they're in season, and wherever these products meet customers' expectations for high-quality.

Recognising that customers are increasingly price-conscious, Sainsbury's focus on making healthy food affordable, while inspiring customers to cook, and at Sainsbury's Online Store you can take advantage of the same great range of products, including fresh fruit and vegetables, as you can in your local store.

However, although Sainsbury's work hard to make its products as healthy as possible, without sacrificing quality or taste, Sainsbury's are also committed to providing customers with easy-to-understand labelling, and helping customers make informed choices about the food and drink they purchase.

If you're shopping for groceries at Sainsbury's, then it's good to know that Sainsbury's have a long and established history of supporting British farmers.

However, Sainsbury's believe this is about more than simply stocking British farmers' products. It's also about working closely with UK farmers to raise their capability and skill levels, and thus empowering them to continue supplying Sainsbury's for the long-term.

Where possible, Sainsbury's aim to source British and Sainsbury's offer a variety of products that are 100% British all year long. For other types of seasonal produce, Sainsbury's aim to stock the best of British in season and, in some cases, to secure supplies, Sainsbury's purchase an especially large portion of the British crop.

Sainsbury's commitment to providing great-tasting, affordable British produce means being able to provide customers healthy products when they are at their very best. In fact, during the 2008-2009 British season Sainsbury's sold more British apples and pears than any other supermarket we purchased 45% of all tomatoes grown in the UK and purchased over 23% of the British strawberry crop.

Bosch PSR200Li Lithium Ion Cordless Screwdriver
This compact cordless screwdriver and charger comes in a practical carry case. The screwdriver features a lithium ion battery which won't lose its charge and an LED to illuminate the working area. In addition it's got forward and reverse indicators, a charge indicator and 6 torque settings. A soft grip handle make the tool comfortable to use over extended periods and the charging station also provides storage for 6 bits.

Samsung LE37B650T2 37" Full HD 100Hz Digital LCD TV Black
A top-of-the-range, Full HD LCD TV from Samsung with a range of cutting edge, premium features from 100Hz motion technology to Samsung's Crystal TV™. With four HDMI slots, two SCART plugs and a USB 2.0 plug, the LCD is poised to integrate seamlessly with even the largest and most complex home entertainment systems. A game mode lets you plug in consoles easily and wireless DNLA lets you play movies or music off your PC without the hassle of cables.

Toshiba 37RV635DB 37" Full HD 1080p Digital LCD TV
This fantastic Toshiba LCD TV is a piece of state-of-the-art technology. With Meta Brain, resolution+, active vision II and autoview, amid a range of other features like gameview, JPEG viewer and eco panel, it's sure to keep you entertained. Resolution+ and Active Vision II technology enhance edge detail and texture while providing the sharpest, richest and highest-definition quality possible. The autoview function means the television will adapt to its surroundings, taking into account both the onscreen c

Lilbourne Large Sofa New Floral Cream
This comfortable UK-made large sofa has a sprung seat topped with a foam cushions, which ensures long-lasting comfort. The removable back cushions are hollow fibre filled, making this sofa a lovely place to read or watch TV. The arm rests roll out for a classic look and piping detail and low wooden feet give a smart finish.

Panasonic TG6421 Silver Single Handset Phone
This elegant DECT phone from Panasonic boasts the latest digital technology to give excellent sound clarity and also has a built-in answering machine with up to 20 minutes of recording time. Talk time is up to 18 hours, with 170 hours standby. Other features include a 100 name and number phonebook, speakerphone, ringer LED, incoming call barring, 16 polyphonic ringtones, 10-number redial memory, three-way conference calling (additional handset required), clock and alarm. Caller ID with caller ID memory a

Genoa Regular Sofa Leather Chocolate
Add a touch of luxury to your sitting room with the Genoa range. This low and spacious two seater sofa has upholstered arms and fibre-filled back cushioning that yields and counters to your body making it a perfect pace to relax. The sprung seat and foam-filled seating cushions provide firm support and stitching detail throughout lends a neat finish.

Belkin 15" Messenger Bag Jet/Cabernet
As well as protecting your 15.4" laptop on the move, this Messenger Bag from Belkin has the space to store your commonly used items, while having a separate compartment for your laptop to save it from scratches and damage. Foam padding saves your technology from a nasty fall, while the bag also has space for MP3 players, mobile phones, business cards, stationary and anything else you might need with you on your journey.

Slendertone Flex for Men
Slendertone Flex for Men is a clinically proven system for strengthening and toning your abs, with studies showing an average 49% increase in abdominal strength and an average 72% increase in abdominal endurance. Studies also showed an average reduction in waist size of 1.4 inches over 8 weeks of use, making this a top notch Electronic Muscle Stimulation (EMS) system. This system takes the sweat out of strengthening your abs and brings it all into the comfort of your own home with a simple, battery-powered

Breville Stainless Steel Brita Jug Kettle
The Breville Stainless Steel Brita Jug Kettle has a handy two-in-one function: it boils and filters at the same time for cleaner, better-tasting water. Brita's Maxtra filter is easily inserted to ensure that water is particle-free and safe to drink. Brita Memo lets you know when the filter needs changing, while cord storage and non-slip feet make it both convenient and safe to use. Spectra illumination and polished stainless steel complement the design of this elegant and modern jug kettle.

York C202 Cycle
Get a smooth pedalling motion at all resistance levels with this cycle from York. Boasting 18 fitness programme levels and four heart rate programmes, you will be able to push yourself to your work out limits and view your detailed results on the three coloured display showing 9 functions. The silver and blue cycle measures 103 x 55 x 139cm, has a computer magnetic resistance and includes a pulse sensor so you can measure your heart rate. With a maximum user weight of 125kg and an adjustable seat, this cy

Microplane Fine Ribbon Grater
The Microplane Fine Ribbon Grater is an invaluable tool for amateur chefs. Made from hardy, surgical grade stainless steel with a comfy grip plastic handle, it's ideal for finely grating anything from hard and soft cheese to chocolate, cabbage and apples - perfect for delicious coleslaw! The base of the grater has protective tabs to avoid scratching your counter tops, and the whole thing is dishwasher safe for maximum convenience. Protect your fingers and get more value out of your food with the Microplan

Zebco Fishing Lantern
This fishing Lantern from Zebco is ideal for night fishing or early morning sessions. Its 23 white LEDs create glare-free, bright light and the brightness can be adjusted in 3 simple clicks. Operated by 4 x D batteries (not included)

Let's Cook Fruit Factory
Start your kids off with a healthy lifestyle. The Let's Cook Fruit Factory gives them a way to take charge and get healthy by making their own nutritious, delicious fruity drinks and ice lollies. Kids will be more than happy to get their 5 a day in 3 fun ways. The Fruit Factory is an easy to use blender for kids. It can be used to make tasty fruit juice, and smoothies, or pour the liquid into the lolly cases and pop them in the freezer. Wait a while and, presto! Yummy, healthy ice lollies to share with you

PURE Chronos II DAB Alarm Clock Radio
If you like to wake to your favourite radio station, you should definitely consider this product from Digital Audio Broadcast (DAB) experts, PURE. The product has been designed with functionality and the environment in mind, and looks great with its thoroughly modern, brushed aluminium facia. It works as a multi-function alarm clock with a sleep timer. A range of settings gives different wake-up times for weekends and weekdays, with different sounds for different alarms (DAB radio, FM Radio, or a simple to

Sony Cyber-shot DSC-W270
This great little compact camera from Sony is slim and pocketable. It has a great wide angle lens (28mm equivalent), perfect for landscapes and large groups, and a range of useful features that let you focus on having fun rather than fiddling with camera settings. It also takes high resolution photos with its 12 megapixel sensor.

Philips CD1554B/05 Quad Phone
One of the best cordless phones you can buy, this amazing set from Philips is virtually interference free and offers a 300m reception range for freedom of movement around the house. Designed to high specifications with understated style. It uses digital recording for messages of up to ten minutes in total. The 50 name phonebook is bright and easy to read. It is designed with energy saving in mind, and reduces power as you move closer to the base station. The set contains one answer phone base station, th

Oak 3 Tier Shelving Unit
Small in footprint, this Oak 3 Tier Shelving Unit provides useful storage when space is at a premium. Ideal for use in bathrooms, it's freestanding, made of solid oak and just needs a wipe with a damp cloth to keep it looking at its best. Requires some self assembly, easy to follow instructions are included in the pack.

George Beanie Baby
Fans of the hit children's TV series Peppa Pig will love this huggable George toy from the internationally popular Beanie Babies range. George is only a little pig, and sometimes he gets bossed around by his big sister Peppa. The toy is 20cm tall and has his very own Mr Dinosaur - everyone knows George takes him everywhere! The George Beanie Baby is suitable for children from birth onward (just remember to remove all tags) and is a fabulous collectable gift for Beanie Baby aficionados. This Beanie Baby is

Ross 32" Single Arm LCD Wall Bracket with Tilt
This panning, tilting single arm wall bracket is a great solution for installing an LCD television in any room. With all the wall fittings concealed, and full panning and tilting movements, the bracket is both attractive and highly functional - allowing for a full range of viewing angles to be achieved. Will work with television sets from 23" to 32".

Tu 5 Piece Gadgets Set Black
Every kitchen needs a few classy gadgets for those specialised culinary tasks. This handsome set from Sainsbury's comprises all the essentials - a tin opener, pizza cutter, Y-shaped vegetable peeler, spice or parmesan grater and garlic crusher - each of them functional and elegant in gleaming stainless steel with shiny black handle. It's everything your kitchen requires in one single set!

Puppy In My Pocket Puppy Nursery
Welcome to Puppy Nursery, a place for mums to play with and care for their babies. Help Puppy Mums give their babies a bath, let them play on the seesaw and then tuck them into their basket for bedtime. The Puppy Nursery folds up into a handy carrycase for travelling. The Puppy In My Pocket Puppy Nursery set contains 1 carrycase Puppy Nursery playset, 1 Mum and 3 baby figures, basket, see-saw and feeding accessories. Suitable for ages 4+.

Sainsbury's Be Good to Yourself Health Grill
A convenient counter-top grill for your kitchen, able to grill a wide variety of foods such as steaks, fish and burgers. Features include a fin structure to give your food an attractive griddle pattern. This helps drain the fat away from the food for healthier cooking where it is caught in a removable drip-tray for easy disposal. The grill has a light to tell you when it is up to temperature, and has a loose hinge to accommodate foods of different thickness. The whole surface is non-stick for easy cleanin

Constellation 18" ABS Trolley Case Black
Made from ABS plastic, this trolley case is as light as a feather, albeit a rather spacious feather! Weighing just 2.8kg with a capacity of 36L, this case has a fully lined interior with clothes retainer in the lid and base. With top and side grip handles and wheels to pull it along, it's easy to manoeuvre - allowing you to lug your stuff all the way from baggage reclaim to your final destination without breaking sweat.

H.M. Armed Forces Night Vision Goggles
These H.M. Armed Forces Night Vision Goggles allow up to 15m vision in complete darkness. The infrared illumination lets young secret agents stay hidden, while giving them the advantage of seeing their opponents.

Tu Pintuck Panels Duvet Set Chocolate
Brighten up your bedroom with the Pintuck Panels bedding range. These duvet sets are embellished with an attractive and distinctive pintuck satin panel design, giving your bed a stylish and contemporary look. The single set consists of a single duvet cover and matching pillowcase, the double and king sets contain a duvet cover and two pillow cases; all feature buttons to seal the duvet cover. The single duvet cover is 135cm x 200cm, the double measures 200cm x 200cm while the kingsize measures 230cm x 220

Infantino Merry Monkey Travel Gym
This super gym with toy arch and 3 hanging toys entertains baby through sight, touch and sound. The detachable toy bar becomes the perfect crib activity centre when secured to the sides of a cot, and the whole thing zips up into a convenient travel bag! It's a great take-anywhere play gym. Suitable from birth.

Philips Rotary Cheetah Shaver 7380
The Philips Rotary Cheetah Shaver 7380 offers a comfortably close shave. It runs off either the mains or its own rechargeable battery for powerful convenience and gives an extra close, easy shave for ultimate smoothness. The shaver's super lift and cut technology lifts the hair away from the face, allowing you to shave nearer the root for an extra close - yet comfortable - shave. The precision cutting system has ultra-thin shaving heads with slots to shave long hairs and holes to shave even the shortest stu

York 2 In 1 Cycle Rower
If you want a complete cardiovascular workout that will provide both upper and lower body toning, then the York two-in-one cycle and rowing machine is the perfect piece of equipment. Get two great workouts and easily switch between them with eight levels of adjustable magnetic resistance ensuring you work your body as hard as you can. Measuring 109 x 31 x 32cm, this silver system has a smooth rowing and peddling action and features a hand pulse situated in the handle bars for heart rate monitoring. Its mul

Mario Kart for Nintendo DS by Nintendo
Play as Mario, Peach, Donkey Kong, Wario and tackle the fiendishly clever circuits while seeing off stiff competition from your opponents by collecting powerups which will help you, but hinder them.

York T203 Treadmill
You can create a running scenario in the comfort of your own home with the foldaway York T203 Treadmill. Its LCD screen shows 10 workout programmes and with a top speed of 18km/h and a cushioned , it is excellent for both walking or running. Mains powered, the treadmill can tell you your heart rate, as well as calculating how many calories you use, how far you have travelled, how fast you are going and for how long. Incline is automatically adjusted to match your heart rate so that you can get a more effe