With a history of more than 140 years, and close to 800 stores throughout the UK, Sainsbury's is one of the most recognised high-street names in the UK.

From its very first shop in Drury Lane, London, in 1869, Sainsbury's has come a long way, and now operates close to 800 stores in the United Kingdom, with over 2,000 suppliers, more than 30,000 products, and with a staff of more than 150,000.

Now, with the advent of online shopping, Sainsbury's is making its name in online retail too, and offers a real alternative to other online stores, such as Tesco, which has previously been dominant in this sector for several years.

At the Sainsbury's online store you'll find all manner of electrical products, sporting goods, toys and games and, of course, highly competitive prices. From the incredible Sainsbury's range of groceries and household appliances to widescreen televisions, vacuum cleaners, fridges and freezers, cameras and camcorders … and much more. Below is just a tiny selection of what you'll find at Sainsbury's Online Store:

Sainsbury's Home Page Belkin Mobile Numeric KeypadVax Power 1 Bagless Upright VacDifferent By Design Small Crystal Glass White Wine GlassesH.M. Armed Forces Army Infantryman Desert OutfitPanasonic 46" Full HD 1080p Digital Plasma TV TX-P46STu Stainless Steel Cabinet with Mirror Door SquareStatus Aluminium TorchTu Silver Plated Frame 6x8"Tu Duck Egg Napkin SetTu Rounded Square 12 Piece Dinnerware Set Duck EggHigh School Musical Prom Queen Duvet SetSainsbury's 4 Way Crimping ToolHoover Alyx Pets Vacuum CleanerSainsbury's Shaggy Chenille Bath Mat Clover PinkDifferent by Design Wine Glass 4 PackGoodmans Portable CD Player/Radio with iPod Dock GPS1881PXPlayskool Step Start Walk and RideCatherine Lansfield 300 Thread Count Pillowcase NaturalKenwood kMix Hand Blender CreamMastrad Kitchen Spray Stainless SteelEdge Kick Boxing SetNetgear Wall Plugged Ethernet Bridge XE102Plum Palermo TroughSamsung LE22B450 22" HD Ready Digital LCD TV BlackBraun Series 320 Foil ShaverCirculon Steel Elite 5 Piece SetTraditional Linen Bin WhiteReady Steady Cook 3 Piece Hard Anodised Cookware SetSamsung U5 2GB MP3 Player BlackChildren's Toy and Book Storage Unit
So, whatever happens to be on your shopping list, Sainsbury's Direct makes a great place to begin your online shopping, and where you're sure to find almost everything you need, and where low prices and quality goods are the order of the day.

Sainsbury's goal is to offer customers high-quality food at decent prices and, as a leading UK food retailer, Sainsbury's are committed to being "Best for food and health."

However, rather than just talk healthy, Sainsbury's approach is to actively encourage and inspire customers to eat healthy and balanced diets by promoting healthy-eating and active lifestyles.

Nonetheless, at the new Sainsbury's Online Store, you'll find not only a range of healthy-eating alternatives, but also everything for your home and garden too; there's really never been a better time to shop Sainsbury's!

Oral B Dual Clean Brush Head 2 Pack
These Oral B Dual Clean Brush Heads come in a pack of 2 and can be used to replace the brush heads on Oral B Triumph ProfessionalCare 9000 Series, Oral B ProfessionalCare 8000 Series, Oral B Vitality Precision Clean, Oral B Vitality Dual Clean, Oral B Vitality Sensitive, Oral B Vitality White + Clean, Oral B AdvancePower 900. With 2 moving brush heads in one, these heads provide twice the cleaning action, cleaning, freshening and caring for your gum while penetrating hard to reach areas. The colouring on

Rushbrookes Floral and Check Double Oven Glove
Get cooking in style in the Rushbrookes Floral and Check Double Oven Glove. This cheerful, pretty oven glove covered in pink floral and checked print fits both hands at once for lifting heavy casseroles and trays out of the oven while protecting your hands from burns. It can be washed either by hand or in the machine. The Rushbrookes Floral and Check Double Oven Glove is 100% cotton. The matching Rushbrookes Floral and Check Apron is also available from Sainsbury's. All Rushbrookes oven gloves are manufac

Rowlinson Canterbury Arbour
Create a beautiful, relaxing sanctuary in your garden with this handsome Rowlinson Canterbury Arbour. An arbour is the perfect setting for picnics, gatherings or simply somewhere quiet for a read or enjoying the fresh air. The classical influenced design gives the structure an old world feel, while the roof provides both shelter and shade. Made from sustainably sourced hardwood timber, this attractive arbour has latticed sides to accommodate climbing plants.

Mastrad Silicone Orka Miracle Mitt Red
This bright red, heat-resistant silicone hand oven mitt offers a brilliant, non-slip gripping section to make sure you don't drop any pots or pans, while the silicone keeps your hands from burning even with the hottest of kitchen ovens. It's washable and has a small hole so that it can be hung up when not in use.

Brabantia Fall Front Bread Bin
Bread bins help keep bread fresher for longer and help to keep your kitchen free from clutter and crumbs! This high gloss stainless steel bread bin from Brabantia has a front-facing pull down lid for easy access and its handy flat top can be used to store jars, herbs or canisters of tea. Corrosion resistant and with a 10 year guarantee.

Fisher Price Modern Vehicles Sub
An action-packed submarine for children to take on their adventures. Includes a helicopter for serious rescue missions complete with spinning blades, stretcher, lights and a rescue line. The scuba tank means you can have fun both inside and outside of the sub. The robust plastic material is wipe-clean, so removing sticky fingerprints is a doddle. Suitable for children aged 3-8.

Tu Fabric Blackout Roller Blind Black
A fully adjustable black fabric blind with a plastic side pull mechanism. Designed to prevent light creeping through, this blind will help keep a room dark in well lit urban areas or even during the day. It can be wiped clean with a duster or damp cloth. Includes brackets, screws and fitting instructions.

Husky Coca Cola Mini Fridge
Keep your drinks cold while freeing up more room in your fridge for food - and enjoy ice cold Coke whenever you like. This funky, efficient Husky Coca Cola Mini Fridge is just what you need to keep your drinks at optimum temperature. It chills up to 40 cans of beer at a time - its adjustable thermostat has 5 settings. The red design means it'll look great anywhere in your home. The cooler is simple to clean and has a double layered glass door to keep the interior temperature constant. It's a compressor re

Sainsbury's Auto Travel Mat
This handy tartan travel mat from Sainsbury's is 150 x 125cm. Featuring a blend of acrylic, polyester and wool, the blanket is soft to the touch and durable, and can be machine washed. It also comes with a full PVC backing to prevent moisture seeping through the fabric if you use it on damp ground. Rolls up into a neat little bundle for storage in your car.

Peppa Pig Family Fun Set
Stamp pictures of Peppa, George, Mummy and Daddy with the detailed character stampers, or make Peppa and her family out of dough! The creative dough set contains four tubs of dough, four Peppa Pig character stampers, dough modelling tool, dough roller and play mat. Suitable for ages three and up

Mega Bloks Struxx Basixx 20
The Struxx Basixx 20 is a challenging, exciting, futuristic building set consisting of balls, sockets and rods that snap together to create an array of constructions. The set contains 234 parts and 20 building suggestions, from helicopters to race cars to giant scorpions - not that you have to stick to the suggested patterns. Kids will find their imaginations and creativity expanding as they build and build to their hearts' content. No fewer than 5 feature parts enable the structures to be expanded furthe

Epson C13T0482 Cyan Ink Cartridge
The Epson C13T0482 Cyan Ink Cartridge is compatible with any Epson printer that takes an Epson C13T0482 ink cartridge - EPSON Stylus Photo R300, R200, RX500, RX600, RX620, R220, R340, R320, RX640. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Constellation 18" ABS Trolley Case Black
Made from ABS plastic, this trolley case is as light as a feather, albeit a rather spacious feather! Weighing just 2.8kg with a capacity of 36L, this case has a fully lined interior with clothes retainer in the lid and base. With top and side grip handles and wheels to pull it along, it's easy to manoeuvre - allowing you to lug your stuff all the way from baggage reclaim to your final destination without breaking sweat.

Activity Table
This light and easy to assemble table is topped with plugs for building with the colourful bricks included. A sturdy play stool lets feet have a rest as creativity takes over at this fun activity table. A basket underneath the table stores bricks neatly out of the way when not in use. Robust enough to withstand knocks and scrapes, this activity table is also wipe clean so sticky fingerprints are easily removed. Suitable for children over 18 months.

Vax Dual V Heated Carpet and Upholstery Washer
The Vax Dual V Heated Carpet and Upholstery Washer is an ideal carpet-cleaning solution for any situation. The upright carpet washer has a heated cleaning system to get all the dirt out of carpets. The dual V air-path technology provides consistent suction across the width of the floor head for improved drying. Five SpinScrub brushes gently and effectivly loosen dirt from carpet pile and there's a SpinScrub hand tool for cleaning stairs and upholstery.

Samsung BD-P1580 Blu-ray Player
Experience photo-realistic television and crystal clear HD audio with this Blu-ray Disc player from Samsung. Connect it up to an HDTV via HDMI to experience breathtaking audio-visual clarity Blu-ray, high definition movies. Blu-ray players are the next generation of video technology, offering stunning HD video and detailed HD audio. Movies on Blu-ray Discs contain up to four times the resolution of DVDs for incredible clarity and stunning audio quality. If you have an HDTV, a Blu-ray player is the next log

Faux Suede Circle Curtains Chocolate
These soft faux suede curtains in warm cream with a rich chocolate trim will bring a touch of warmth to any room. Their soft texture feels smooth to touch and gives a weighty quality to the fabric. Cut out circles decorate the edging for a neat finish and chocolate tie backs complete the look. Styled with pencil pleats these curtains will hang elegantly from any window. Dry clean only.

Gordon Ramsay Cereal Bowls Set of 4
This handsome yet simple Gordon Ramsay dinnerware set comprises 4 cereal bowls. As the man himself has explained, "Embossed bands on the rim of the tableware increase in size towards the centre of the plate to draw the eye towards the eating area and enhance the presentation." Royal Doulton's designers, headed by Dik Delaney, worked closely with Gordon Ramsay and his team to research the finer details of presentation and practicality. Now you can have the same restaurant quality tableware in your home as

Nicky Clarke Desired Professional Hair Dryer
This powerful 2000W hair dryer gives a salon performance in your own home. It features a long-life motor, 3 heat and 2 speed settings, which make for precision styling control a cool shot button, salon cable and a hanging tool. The dryer is lightweight and compact, which makes it ideal for travel. The ionic technology helps to control frizz and comes with professional styling concentrator and removable air filter. The bright red colour is fun and chic!

Epson C13T0484 Yellow Ink Cartridge
The Epson C13T0484 Yellow Ink Cartridge is compatible with any Epson printer that takes an Epson C13T0484 ink cartridge - EPSON Stylus Photo R300, R200, RX500, RX600, RX620, R220, R340, R320, RX640. It is suitable for use with photo paper. Epson will collect your used ink cartridges for recycling. Just visit the Epson website for details.

Bristan Sonique Basin Mixer
Made from durable brass with a handsome chrome finish, the Bristan Sonique Basin Mixer consists of a hot and cold mixer tap and a pop-up waste. Modern looking and attractive, they'll fit in with most bathroom suites. The pop-up waste negates the need for a plug and chain - just use the rod control to close and open the plug hole. Suitable for high or low pressure systems, the mixer has a minimum dynamic pressure of 0.5 bars and maximum operating pressure of 10 bars. The drip-free ceramic valve requires onl

Culinare One Touch Jar Opener
The Culinare One Touch Jar Opener is perfect for anyone with limited hand mobility or reduced strength. Just place this fantastic gadget on any difficult to open jar and it does the hard work. The Culinare One Touch Jar Opener clamps itself on the jar and effortlessly applies 25lb of pressure to release the lid. Designed to open almost all jar shapes and sizes, it will work on regular and vacuum-style screw top jars with lid diameters anywhere between 32mm (1.3") and 101mm (4"). In clean, classic white an

LEGO Technic Go-Kart
Rev it up and whiz around the track with this awesomely detailed LEGO Technic Go-Kart! The go-kart has real working front steering, and a piston that moves up and down when the go-kart drives. The set includes instructions for rebuilding the LEGO Technic Go-Kart into a lawn mower. LEGO's watchwords are "Education through play": from LEGO's simplest DUPLO products through to the most complex and sophisticated adult targeted robot models, the act of building and creating stimulates the imagination and devel

Braun CruZer 4 Shaver
To describe this as a mere shaver doesn't do justice to its versatility - this is a full body-hair maintenance system. It's well-equipped to tackle all your depilatory needs. Designed for both face and body shaving, the floating foil adjusts to your face and body contours, while the SmartFoil system captures hair that grows in all directions. The result is an extra-close, smooth shave. The twin-sided rotating styler has different trimming widths to suit your needs. A multi-length beard-trimming attachment

Vax Rapide XL Carpet Washer
The Vax Rapide XL Carpet Washer makes cleaning large expanses of carpet easy. Not only has it got a contra-rotating brushbar to help lift dirt and stains but it also features pumped water delivery to work deep into the carpet pile. In addition it's got an upholstery tool, there's a built-in filter and it's supplied with a bottle of cleaning solution. Cleaning solution included. This product comes with a 1 year guarantee.

Breville Jug Kettle White
This smartly moulded 3000W Breville White Jug Kettle has a concealed rapid boil element, so you won't have long to wait for a much needed cuppa. It will look attractive on your work top even when not in use. The removable, washable filter prevents sediment and limescale from being deposited in your drink, and with its 1700ml capacity, you can boil plenty of water in one go. The illuminated water gauge makes it perfectly simple to use, and the 360 degree connector base has on board cord storage. Easy to r

Cello 19" HD Ready Digital TV/DVD Combo White C1973F
Very much at the forefront of the TV/DVD combo market, Cello products combine smart, stylish looks with useful, innovative functions and solid connectivity. They also come in a range of colours to suit any décor. This cool, white, HD-ready, 19-inch model with built-in Freeview, DVD player and Electronic Programme Guide makes a great second or bedroom TV. The widescreen set has 1440 x 900 resolution, 16:9 screen format, 700:1 contrast ratio and NICAM stereo, so the picture and sound quality are excellent.

Oral B Flexi Soft Brush Head 8 Pack
These Oral B Flexi Soft Brush Heads come in a pack of 8 and can be used to replace the brush heads on Oral B electric toothbrushes. The colouring on the bristles will fade with use, indicating when you need to replace your head. Dentists recommend changing your toothbrush head every 3 months.

Ross HDMI Selector
If you have more HDMI products than sockets on your television, this HDMI selector lets you plug two HDMI cables into one socket. Great if you have two games consoles as it allows one to be played without having to unplug the other.

BSA Folding Bike 20", Gunmetal
Small, folding bikes make excellent commuter bikes, and this great little bike will let you zip around this city yet gives you the flexibility to get on trains or busses if you need. Security is less of an issue too, as you just fold it up, and take it into work - no leaving it outside for 8 hours a day. Suitable for young and old, men and women. The frame is made of steel, which absorbs little vibrations better than aluminium. The cool gunmetal colouring keeps things looking clean and sleek, while the 6 g