­ì¸üÃӲп³µÛ¡m§ë¸ê¾Ç°ó¡n¢±¢°¢±¡Ð¢±¢°¢¶­¶ °ò¥»¤ÀªR¤j®v®æ¹p¤Ì©i ¬ü°êªÑ¯«¬O½Ö¡A¬Û«H«Ü¦hŪªÌ³£¯à¤fµª¬O²¦µá¯S(Warren Buffett)¡A¦ý­Y°Ý²¦µá¯Sªº®v ¤÷(mentor)¬O½Ö¡A´N¥i¯à¤£¬O¤Ó¦h¤Hª¾¹D¡C²¦µá¯Sªº®v¤÷´N¬O®æ¹p¥§©i(Benjamin Graham, 1894-1976)¡C®æ¹p¥§©i¤D¬ü°êªÑ²¼°ò¥»¤ÀªRªº¤@¥N¤j®v¡C¥Lªº¤ÀªR²z½×¹ïªñ¥N ¬ü°ê§ë¸êªº¾Ç³N¼vÅT»á¬°²` »·¡C¦b60¦~¥N­º³QÅA¬°¡uµØº¸µóªº±Ðªø¡v¡A(Dean of Wall Street)©M¡u»ù­È§ë¸ê²z½×¤§¤÷¡v(Father of the Value Investment)¡C»·©óI930 ¦~¥L«K¶}©l¦b¯Ã¬ù­ôªL¤ñ¨È¤j¾Ç±Â½Ò¡C1950¦~²¦µá¯S«K¦b¨ä±Ð«Ç¤W½Ò¡A²¦·~«á¡A²¦µá¯S ´¿¥D°Ê´£Ä³§K¶O¦b®æ¹p¤Ì©iªº§ë¸ê¤½¥q¤u§@¡A¦ý«Ü¥i±¤³Q®æ¹p¥§©i°û©Ú¡C«á¨Ó¸g¹L²¦µá ¯S¦hµf½Ð¨D¡A®æ¹p¤Ì©i²×©ó¦b¼Æ¦~«áµªÀ³Åý²¦¤ó¦b¨ä¤½¥q¤u§@¡C²¦µá¯SµoÂÝ«á¡A¦b1969 ¦~±µ¨ü¬ü°ê°]¸gÂø»x¡mºÖ¥¬´µ¡n(Forbes)³X°Ý®É¡Aªí¥Ü¥Lªº§ë¸ê§Þ¥©¦³¤K¦¨¥b¬O¨Ó¦Û®æ ¹p¥§©i¡A¦Ó¥t¥~¤@¦¨¥b«h¨Ó¦Û¡K¡K½Ð®¤¦b³oùؽæ­ÓÃö¤l¡C ¦n¤F¡A¬G¨Æ»¡§¹¡Aªð¦^¥¿ÃD¡A¥»³¹·|µ¹ÅªªÌ¤¶²Ð¤@®M®æ¹p¥§©iªºÂ²³æ¿ïªÑ¤èªk¡C¦¹¤èªk ¤D®æ¹p¥§©i¦b±ß¦~®É³Ð»s¡A¥Ñ©ó¥L¸g±`³Q§ë¸êªÌ©ê«è¥L¦­¦~ªº¯ë²¼¤ÀªR²z½×¤ÓÁ}²`Ãø ©ú¡A¦]¦Ó¦b±ß¦~µL©Ò¨Æ¨Æ¤§¾l¡A½Ð¤F¤@²Õ¤HÀ°§UÅçÃÒ¨ä©Ò¦³ªº²z½×¡A³Ì«á«K±o¥X¦¹¤è ªk¡C ¤­¶µ»ù­È·Ç«h ®æ¹p¤Ì©i¦¹¿ïªÑ¤èªk¤À¬°¨â³¡¤À¡A²Ä¤@³¡¤À¬°¤­¶µ»ù­È¿ïªÑ¼Ð·Ç(value criteria)¡A¦Ó ²Ä¤G³¡¤À«h¬°¤­¶µ¦w¥þ¼Ð·Ç(safety criteria)¡C¤@°¦ªÑ²¼¥u¶·¦P®É³q¹L²Ä¤@³¡¤Àªº¥ô ¦ó¤@¶µ©M³q¹L²Ä¤G³¡¤Àªº¥ô¦ó¤@¶µ­n¨D«Kºâ¦X®æ¡C ²{¥ýÁ¿­z²Ä¤@³¡¤À¤­¶µªº»ù­È¼Ð·Ç¡G (l)®æ¹p¤Ì©i­n¨DªÑ²¼ªº¬Õ«b¦^³ø²v(earning yield)À³¤£¤Ö©ó¬ü°êAAA¯Åªº¶Å¨é¦^³ø²v ªº¨â­¿¤~­È±o¶R¤J¡C ª`¸Ñ¡G¬Õ§Q¦^³ø²v§Yl°£¥H¥«¬Õ²v(l/PE)¡CŪªÌ¥i¥H­»´ä¯S°Ï¬F©²10¦~´Á²¼¾Úªº¦^³ø²v §@¤ñ¸û¡A1998¦~6¤ë22¤f¨ä¤f³ø²v¬°10.2%¡A¥ç§Yªí¥Ü¬Õ§Q¦^³ø²vÀ³¤£¤Ö©ó20.4%¡A¬G¥« ¬Õ²vÀ³§C©ó5­¿(§Yl¡Ò20.4%=4.9)¡A¤~­È±o¶R¤J¡C (2)®æ¹p¥§©i­n¨DªÑ²¼ªº¥«¬Õ²vÀ³§C©ó¨ä¹L¥h¤­¦~³Ì°ª¥«¬Õªº40%¡C ª`¸Ñ¡G¦¹¤èªk¾A¥Î©ó§PÂ_¬Y¨Ç³Q¥«³õ©ß°âªºªÑ¥÷¡A­n¶^¦Ü¬Æ»ò¤ô¥­¤~¥i§l¯Ç¡C¥H¶×Â× (005)¬°¨Ò¡AºI¦Ü1998¦~6¤ë25¤é¨ä¹L¥h¤­¦~ªº¥«¬Õ²v°ª¦ì¬°18.75­¿¡A­Y®Ú¾Ú¦¹¤èªk¡A ¨ä¥«¬Õ²vÀ³­°¦Ü11.25­¿(§Y18.7x0.4)¤~ºâ¦X²z¡A§YªÑ»ù¬ù§C©ó$183«K¥i¦Ò¼{§l¯Ç¡C (3)ªÑ²¼¬£®§²v(¤£¥]¬A¯S®í¬£®§)¶·¤£¤Ö©ó¬ü°êAAA¶Å¨é¦^³ø²vªº¤T¤À¤§¤G¡A¦Ó¦¹¤½¥q¥ç ­n¦³ªø´ÁªºÃ­©w¬£®§²v¡A¨Ã¥¼´¿¦³°ÝÂ_¬£®§¬ö¿ý¡C ª`¸Ñ¡G¥H­»´ä¯S°Ï¬F©²10¦~´Á²¼¾Ú10.25%¡C(1998¦~6¤ë22¤é)¬Ý¡A§YªÑ®§²v­n¤£¤Ö©ó 6.8%¡C (4)ªÑ»ù§C©ó¨CªÑ¦³§Î¸ê²£²b­Èªº¤T¤À¤§¤G¡C ª`¸Ñ¡G­Y¨CªÑ¦³§Î¸ê²£²b­È¬°$10¡AªÑ»ù«K­n§C©ó$6.7¤~­È±o¶R¡C (5)ªÑ»ù¶·§C©ó¨CªÑªº¬y¾±¸ê²£²b­È(net current assets)ªº¤T¤À¤§¤G¡C ª`¸Ñ¡GŪªÌ©yª`·N®æ¹p¤Ì©i©Ò«üªº¬y¾±¸ê²£²b­È¦³§O©ó²{®É¤@¯ëªº¬y¾±¸ê²£²b­È¡A®æ¹p ¤Ì©i©Ò«üªº¨CªÑ¬y¾±¸ê²£²b­È©Mµ¥©ó¬y°Ê¸ê²£(current assets)´î¡u©Ò¦³¡v­t¶Å (liabilities)¡A¦A¥ÎÁ`µo¦æªÑ¼Æ¨Ó°£¦¹¬y¾±¸ê²£²b­È¡A«K±o¥X¨CªÑªº¬y°Ê¸ê²£²b­È¡C ³o¬O®æ¹p¤Ì©i³Ì¦³¦Wªº¤@¶µ¿ï¯ë·Ç«h¡C ¥Ñ©ó²Ä¤­¶µ·Ç«h¬Ûµ¥©ó¥H¤T¤À¤§¤Gªº»ù¿úÁʶR¬Y¤½¥q©M°£©Ò¦³¶Å°È«áªº¬y¾±¸êª÷¡A¦Ó¨ä ¥L¸ê²£¦p¾÷¾¹¡Bª«·~µ¥¬Ò§K¶O°eµ¹§ë¸êªÌ¡A¬G¥iºâ¬O»á¦w¥þªº»ù®æ¡C¦¹µ¥Àu½èªÑ³q±`¤£ ©ö§ä¨ì¡A¦Ó¥B¤j³£¤£·|¬OÂÅÄw¯ë¡A¤Ï¦Ó¸û¥i¯à¬O¤T¥|½uªÑ¡A¤×¨ä·í¥¿­È¤jºµ¥«ªº§C¼é¡C ¦­¦~ªÑ¯«²¦µá¯S«K±`¥Î¦¹¤èªk¦bºµ¥«®É¦¬ÁʤF¤£¤Ö¬ü°ê¤½¥q¡C ¸Î¹p¤Ì©i«Øij§ë¸êªÌ­Y¹B¥Î¦¹¤èªk¡A©yÁʶR¦U®a¤£¦P¤½¥q¡A¥[±j¤À´²­·ÀI¡A¥H«K´î§C¦b ·|­p±b¥Ø¥X¿ù®Éªº·l¥¢¡C ¤­¶µ¦w¥þ·Ç«h ®æ¹p¤Ì©i¿ïªÑªk¤ºªº¤­¶µ¦w¥þ·Ç«h¦p¤U¡G (l)Á`­t¶Å¤Ö©ó¦³§Î¸ê²£²b­È¡C (2)¬y°Ê¸ê²£¬O¬y°Ê­t¶Åªº¨â­¿¥H¤W¡C (3)Á`­t¶Å¤Ö©ó¬y°Ê¸ê²£²b­Èªº¨â­¿¡C (4)¦b¹L¥h¤Q¦~¥­§¡¬Õ§Q¼WªøÀ³¤£¤Ö©ó7%¡C (5)¦b¹L¥h¤Q¦~¤º¤£¯à¦³¦h©ó¨â¦¸¬Õ§Q¤U­°¹O5%¡C ­º¤T¶µ¬O¥Î¨Ó´ú¸Õ¤½¥qªºÁÙ´Ú¤O§Q°]¬Fª¬ªp¡A¦Ó²Ä¥|¡B¤­¶µ¬O¥Î¨Ó´ú¸Õ¤½¥qªº¬Õ§Qí©w ©Ê¡C ­nÀˬd¤½¥q¤W­z­º¤T¶µ±¡ªp¡A°µªk«Ü²³æ¡AŪªÌ¦b¤½¥q¦~³ø¤ºªº¸ê²£­t¶Åªí«K¥i§ä¨ìµª ®×¡C¦Ü©ó²Ä¥|©M²Ä¤­¶µ¡A«h­n¦b¦U¦~ªº¦~³ø¤¤´M§äµª®×(®æ¹p¤Ì©i¬O­n¨D¤Q¦~¬ö¿ý¡A¦ý ªñ¦~¾ÇªÌ»{¬°¬ù¤­¦~¤x¨¬°÷)¡C¸û²³æªº¤èªk¬O¦b¹Ï®ÑÀ]¤¤°Ñ¦ÒÀò¦h§Q¸ê®Æ¥d¡A¥¦°O¿ý ªº¤W¥«¤½¥q¸ê®Æ»á¬°¸Ô²Ó¡A¤j³¡¤À¦³Ãö¤W¥«¤½¥qªº°ò¥»¤ÀªR¼Æ¾Ú§¡¥i§ä¨ì¡C ®æ¹p¤Ì©i±`¥Îªº¨â¶µ·Ç«h ®æ¹p¤Ì©i¥»¤H¸û³ßÅw»ù­È·Ç«hªº²Ä¤@¶µ©M¦w¥þ·Ç«hªº­º¶µ¡A§Y¡u¬Õ§Q¦^³ø²v°ª©óAAAµû ¯Å¶Å¨é¦^³ø²v(§Y´F®§²v)ªº¨â­¿¡v©M¡uÁ`­t¶Å¤£¥i°ª©ó¸ê²£²b­È¡v¡C ¥Ñ©ó¬Õ§Q¦^³ø²v©Mµ¥©ó1°£¥H¥«¬Õ²v¡A¬G¤W­z²Ä¤@¶µ§Y¦]À³¥«³õ¤Wªº§Q²v¨«¶Õ¦Ó©w¥X¦X ²zªº¥«¬Õ²v¡C¨Ò¦p¶Å¨é¦^³ø²v¬°5Âç¡A§Yªí¥Ü¤½¥q¬Õ§Q¦^³ø²v¦b10Âç¥H¤W«Kºâ¦X²z¡A¥ç §Y¥«¬Õ²v¶·§C©ó10­¿(§Yl¡Òl0)¡C­Y·í¶Å¨é¦^³ø²v¬°10Âç¡A¤½¥q¬Õ§Q¦^³ø²v«K¶·¦b20Âç ¥H¤W¡A¥ç§Y¥«¬Õ²v­n§C©ó5­¿¤~ºâ¦X²z¡C ¦Ü©ó²Ä¤G¶µ¡uÁ`­t¶Å¤£¥i°ª©ó¸ê²£²b­È¡v¡A¦¹¶µ·Ç«hªº¥Øªº¬O­n¨D¤½¥q­É¶U¤£¥i¶W¹O¨ä ¤½¥qªº¯u¥¿»ù­È(®æ¹p¥§©i­ì¤å¬°The company should owe less than it is worth.)¡A¥H´î§C¨ä¦]µL¤OÁٴڦӭ˳¬ªº¥i¯à©Ê¡C