A new conglomerate has been formed in the entertainment industry and quiet as it¹s kept, Ruff Ryder Entertainment (RRE) is riding hard and fast to the top of the industry mountain. Formed three years ago by multitalented siblings Joaquin "WAAH" Dean, Darrin Dean, and Chivon Dean RRE has trampled the competition with its innovation and fearlessness.
     Known primarily for its successful record label, Ruff Ryder records, with hit artists such as DMX, RRE has recently started a new division ­ Ruff Ryder Film and Video. (RRF&V). RRF&V was established to give the world the real deal on life in the streets through the medium of film. The company plans to release films that tell of real life experiences‹directed through the eyes of people who have lived those experiences. With a half dozen talented directors saddled to the company, look for the RRF&V posse to fill a void in the film industry, just as they have in the music industry. With over a dozen completed scripts already, RRF&V plans to use sensual cinematography combined with edgy story lines filled with action, drama, honor, and heart. "We are gonna give it to them like it is", says Joaquin. "We know what the film industry is missing and with the use of our talented directors, we will set it off".
     As Ruff Ryder Film & Video pushes to expand its already well established Film Company, look for innovative music videos, as well. In fact, combining the record label and RRF&V, Ruff Ryder Entertainment will become a one-stop shop for entertainment. To ensure that the music on each film will coincide with the story lines, the label will kick out a soundtrack to compliment every film. Along with the soundtrack will come hot videos guaranteed to attract attention. The inspiration for the name "Ruff Ryder" was taken from an old western featuring African-American cowboys. The film tells the story of the cowboy¹s struggle for independence and territory. RRE has maintained the integrity of that struggle through hard work, sweat, and some serious hustling. On the music industry side, their debut artist, rapper DMX became the top selling rapper of all time. DMX¹s first album ŒIt¹s Dark and Hell Is Hot¹ sold over four million copies within the first three months of its release. DMX also made history by being the first rapper to have two albums at the top of the charts simultaneously.
     The History making has just begun for Ruff Ryder Entertainment, Ruff Ryder Records and Ruff Ryder Film and Video. As the Black Stallions of entertainment, the Dean brothers and Rough Ryder Entertainment are in a position to ride roughshod through the entertainment industry producing music and film for the next millennium.
     BISHOP Bishop¹s directional experience comes from his participation on his cousin¹s production company based out of California. Bishop¹s inspiration for starting in the film industry actually came from his cousin. Growing up with the Ruff Ryder family, Bishop often collaborated with Joaquin and Darrin Dean on scripts that are related to their growing experiences. Bishop has developed his sharp writing skills over the past fifteen years and is now ready to produce and direct his own works. Bishop has already made his debut with two music videos, DMX¹s ŒSlippin and No Love for Me¹ and simultaneously holds the position as General Manager at Ruff Ryder Film & Video.
    Jesses Smith Jesses Smith comes to the Ruff Ryder Family by way of his previous experience and education at UCLA. After majoring in communications with a minor in film, Smith quickly got his feet wet behind the camera and immediately wrote and shopped his video treatments to labels. Smith has since directed over a dozen music videos for famous artists such as Najee, rapper Kool G Rap, and rap group Ghetto Mafia. His work has since won the attention from video magnate, Hype Williams and Smith was able to work as a Production Assistant on the movie "Belly". Scouted by Ruff Ryder Executive, Joaquin Dean, Smith was soon after signed on to RRF&V as a premier director. He has since directed The Ruff Ryder Anthem video and is currently prepping for his first feature film called ŒSpecial Report¹.
    Phenomenon Phenomenon comes to the Ruff Ryder family by way of his choreography experience. After working as the choreographer for artists such as MC Brains, Stinky Dink, Ruggid, R&B singer Mya, and R&B crooner Ginuwine Phenomenon decided to explore the production side to film and video. Carefully planting the seeds to his success, Phenomenon continued his choreography while writing treatments for videos and a script. His big break came not long after deciding to cross over into production. He has since signed to RRF&V and will soon kick out his first directed video entitled ŒDown Bottom¹ along with Joaquin Dean and Bishop.
     Sye Dean, Vice President Sye Dean is not only a family member of the Dean posse, but a talented and gifted businessman as well. Dean comes to Ruff Ryder Film & Video through his experience of working behind the scenes on the production of the film ŒJuice¹ alongside Directors Ernest Dickerson and Dale Watkins. Dean attended college in Daytona Florida where he majored in Television and Film. Upon his completion from school, Sye started writing his own scripts and soon joined forces with Ruff Ryder Film & Video.
     Carolina Minier, Administrative Director of RRF&V Carolina Minier comes to Ruff Ryder Film & Video by way of Penalty records as their head of Video Production and Video promotion. She also worked as the head of video promotions for an independent film company called Round the Globe Music. Minier¹s combined experience as a lighting designer and executive producer has proven to be a true asset to Ruff Ryder film & Video. Minier has worked on the production team for movies such as ŒFried Green Tomatoes¹, ŒMalcom X¹,¹Zebra Head¹, and countless other videos.