Always keep your potential reader in mind when designing your Website.

Don't spend too much money on a Web-page editor such as FrontPage, DreamWeaver, etc. unless you are sure that you will use it. Take advantage of evaluation copies or free programs such as Composer that comes with Netscape browser.

With all the attention paid to technology, don't forget content: have a point or theme, focus it, keep it short and pay attention to grammar.

Always use a spell checker and then double check the spelling. Nothing questions the credibility of your site faster than glaring spelling errors.

If you're creating more than one page, plan the navigation carefully. Make sure people can find their way around easily.

Always keep contact information no more than one click away from your reader. Always have a name attached to the contact information. Incluede an e-mail link to encourage responses to your site. Then make sure you reply.

If you are not finished with your work, don't show it. Tactics like "Under Construction" signs and links that don't work are symptoms of a deeply unprofessional enterprise.

Don't be fooled by pretty graphics. A first impression is made in six to ten seconds. If you have a graphic that takes much longer than that, get rid of it. There is a fine line between "Wow" and "Overdone". The operating principle is "Less is More". Not everyone has a state-of-the-art computer, and many won't wait for your page to load.

Reading a computer screen is slow and painful for many. Mmost people scan a page quickly, stopping at links and key graphics. Make each link the center of the thought.

Your graphic design has to be consistent with your audience. Each graphic must pass a simple test. Precisely what value does it add to the message you want to communicate?  Throw out anything that doesn't add value for your audience. Less is more.

Always check your finished site on more than one browser and computer system. Netscape and Explorer sometimes display Web pages differently.

Watch out for copyright: taking writing, graphics, photos and even sounds from other sites without the owner's permission is illegal.

Do everything in your power to make your audience want to interact with you. Remember why it's called the Web: link to your friends, to similar sites and ask them to link to yours. Submit your site to search engines such as Google, Yahoo, AltaVista, etc.

Treat the Web as a new medium. The temptation to view hypertext as a direct extension of paper is very high. Use this new medium to open new creative ground.

Keep your site up to date and test links often. URLs change quickly. People will stop visiting your page unless you keep it fresh and regularly offer new features.