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Fun / foon Tokyo
Thursday, July 29, 2004
New-old
Via the labyrinthman blog...

The '60 Minutes' news program had a piece of the "revolutionary" "undercover marketing" -- marketing by masquerade, or stealth marketing: Undercover Marketing Uncovered. Example: "Freedom Tobacco wanted to market Legal, their new brand of cigarettes, they didn't have a big budget, so they did what a lot of companies are doing lately: they went undercover.?The goal here is to be sitting at the bar, you have your package of cigarettes on the table, they're open, they look full, and you're really waiting for someone to come up to you and bum a cigarette,? says the marketer.

PRIOR ART!
This "undercover marketing" technique has been around so long that there's a Japanese word for it, SAKURA meaning a 'shill' who promotes an event, play or product. In Japan, anytime crowd forms on the street Japanese will clamor to join. SAKURA people are hired to form fake crowds or lines to draw the SAKANA --literally the fish--the 'marks' into the promotion. Of course "shill" and "mark" are old carnival terms.

Posted by trek/taro at 11:31 AM KDT
Updated: Thursday, July 29, 2004 11:36 AM KDT
Post Comment | View Comments (2) | Permalink | Share This Post

Monday, August 16, 2021 - 5:48 PM KDT

Name: "Herve Leger Mini Dress"
Home Page: http://https://www.mydresshut.com/

Herve Leger Was The French Couturier Who Created The Herve Leger Red Carpet – Hailed As One Of The Iconic Dresses Of All Time, It Made Its Way From Catwalks To The High Street.Made For Women With “With a Bosom, a Waist And Curves”, The Dress Became a Hit With The “Body Conscious” Hollywood Jet Set Of The 1990s And Noughties And Brought a New Sexiness To The Catwalk, Personified By Cindy Crawford, Plus a Plethora Of Actresses.Liz Hurley Was Also One Of The Early Adopters Of The Beer Costume Herve Leger With Success, Leger Needed To Expand His Business Into Ready-To-Wear In Order To Compete In The 1990s. Financial Backing Came From The Canadian Drinks Conglomerate Seagram. Initially, All Seemed Well With Leger Producing 8,000 Pieces a Season, As Against 160 Two Years Earlier. However, With More And More Investment Forthcoming, Herve Leger Dresses Holding Diminished Until Seagram Owned 95 Per Cent Of The Business. 

Monday, August 16, 2021 - 5:49 PM KDT

Name: "Herve Leger Mini Dress"
Home Page: http://https://www.mydresshut.com/

Herve Leger Was The French Couturier Who Created The Herve Leger Red Carpet – Hailed As One Of The Iconic Dresses Of All Time, It Made Its Way From Catwalks To The High Street.Made For Women With “With a Bosom, a Waist And Curves”, The Dress Became a Hit With The “Body Conscious” Hollywood Jet Set Of The 1990s And Noughties And Brought a New Sexiness To The Catwalk, Personified By Cindy Crawford, Plus a Plethora Of Actresses.Liz Hurley Was Also One Of The Early Adopters Of The Beer Costume Herve Leger With Success, Leger Needed To Expand His Business Into Ready-To-Wear In Order To Compete In The 1990s. Financial Backing Came From The Canadian Drinks Conglomerate Seagram. Initially, All Seemed Well With Leger Producing 8,000 Pieces a Season, As Against 160 Two Years Earlier. However, With More And More Investment Forthcoming, Herve Leger Dresses Holding Diminished Until Seagram Owned 95 Per Cent Of The Business. 

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