New "Must
See Thursday" defeat
The death knell of
"Must-See
Thursday" was supposed to happen with the finale of "Seinfeld." But it
didn't happen. The it was supposed to happen when "Millionaire" became
the first ABC show to defeat an NBC Thursday series in 17 years. But
NBC
bounced back. But last Thursday, for the first time ever, an all-new
"Must-See
Thursday" went down in flames, only coming in second on the night.
The crux of the loss
seemed
to be at 8pm, where "Friends" finally succombed to "Survivor."
The NBC sextet drew a series low 17.7/26,
off
13% from its season average and down a million viewers from last week's
repeat episode. "Survivor II" meanwhile, returned to Thursday night
with
avengeance, drawing a 28.1/42. It also beat "Friends" in adults 11.7/29
to 8.1/21. That weak performance threw 'The Weber Show" to sure
cancellation,
driving it to a paltry 13.6/20. But NBC's defeat in the hour seemed to
be NBC's alone. "WWF Smackdown" (7.1/11) drew its highest numbers in
almost
2 months, while ABC's 8:30 edition of "Whose Line Is It Anyway?"
(8.5/13)
had its outing by far against the CBS bohemoth.
The night's next hour
got
no better for the network as "Will & Grace" (16.8/23) &
"Just
Shoot
Me" (15.2/21) fell into a deep third in the
hour.
"CSI" won the hour, returning after a two week hiatus with avengeance.
It drew a 22.3/31 and an 8.6/20 in adults, its best performance yet.
ABC's
staple "Millionaire" took second in the hour with a 17.2/24.
At 10pm, the peacock
experience
another depressing low, but it was not alone. Network flagship "ER"
drew
its worst first run numbers ever, falling to a 24.5/37, still beating
out
ABC's "PrimeTime Thursday" (12.2/18) two to one. But CBS had the
biggest
disappointment with its not-so "Big Apple." That show lost a
jaw-dropping
two-thirds of its lead-in to wind up at a measly 7.5/11. It also lost
an
even greater 70% of its adults lead-in (2.7/7 vs CSI's 8.6/20).
Oh, the finaly network
viewer
count? CBS 19.3 million viewers, NBC 18.7, ABC 12.4. (March 30)
"Drew Carey" goes
black
For a series that's
known
for making comments on society and tv (take last season's hilarious
finale
"A Very Special Drew"), Wednesday night's episode took it a step
further.
It didn't come until the last two scenes, but it was enough to nearly
blow
this viewer away. In the second last scene of the annual April Fool's
Episode,
all of the title characters were replaced by black actors, most notably
"The Facts of Life"s Kim's Fields as Kate.
But
the funniest line of all came from "Gimme a Break"s Nell Carter, who
played
Mimi. After delivering a catch-phrase, she looked straight into the
camera
and said "Is that what she says? I don't
even
watch this show." Words never rang so true- the top 30 show isn't even
in the top 50 among black viewers.
And the closing scene? A
minister,
a priest and a rabbi discussed moral aspects the episode, on a show
often
viewed as being one of the most crude on tv. In an age where the "moral
majority" often laments the lack of morals on the small screen, it was
a golden moment scene of an emmy. (March 30)
NBC Sunday movie gone A
network staple for the last 20+ years, NBC's Sunday Night Movie has
been
cancelled. To those who follow ratings, the move came as no big
surprize.
The franchise has sharply declined from 16.6 million viewers in
1997/1998
to 14.1 to 12.1 million last season and again to 9.7 million viewers
this
season. But its performance in recent week has been downright deadly.
Last
Sunday's repeat movie "Homicide" drew just 4.4 million viewers.
The net will likely
replace
the movie with 2 dramas. And what does this mean for its competitors?
Probably nothing for ABC, which has viewers
locked
in thanks to "Millionaire" & "The Practice," but CBS's movie could
end up picking up the slack. It's down 20% so far this season,
averaging
12.4 million viewers. (March 30)
"Kids," "Camp" open
huge
Wednesday
night saw the premire of two new shows, and surprizingly, two new hits.
ABC got the ball rolling at 8pm by airing two new episodes of "My Wife
& Kids" The first installment didn't perform spectacularly, but it
did draw a nice 12.6/26. It got beaten out by a new "Ed" (12.6/26) on
NBC,
but it did take the sophmore drama in adults, drawing a 5.8 rating in
18-49's.
The real goodies for the alphabet came at 8:30 where "Kids" drew a huge
14.8/31 (6.8 rating in adults), winning the half-hour by 17%. That
performance
makes the show ABC's second new hit of the season, right behind "What
About
Joan?" which premiered to 14.9 million viewers on Tuesday. Even better
for the alphabet, the show increased hugely in viewers from its first
half
hour to its second, up 17% in total viewers and up 16% in adults. The
show
also won the hour in younger viewers, winning slightly over Fox's duo
of
"That 70s Show" (9.4/19) & "Grounded For Life" (8.9/18). The
winning
back-to-back strategy was so successful that ABC will do the same thing
next week, probably in an effort to build a loyal fan base for the
series
before its May hiatus.
The 9pm hour brought
another
hit into the mix, where Fox's "Boot Camp" apparently picked up where
the
slightly more smutty predicecor "Temptation Island" left off. The
show won its hour in both viewers (15.8/28) & adults (7.8/19),
dragging
it's network into second place for the night. Equally surprizing in the
hour was the weak performance of "The Drew Carey Show." Airing its
annual
(and very funny) April Fools episode. The episode drew a 12.0/22, the
shows
second worst performance of the week, especially bad considering the
strong
lead-in it picked up from "My Wife & Kids." "The West Wing" was
second
in the hour with a 13.3/24.
A repeat "Law &
Order"
(15.6/33) won the 10pm hour as usually, although "Once & Again"
(8.0/17)
was up over last week's abyssmal performance. (March 30)
"What About Joan?"
debuts big
ABC may not have gotten
it's
mid-season surprize in the much hyped "The Job," but it sure did take
the
cake 13 days later with Joan Cusack's new sitcom "What About Joan?" The
show accomplished a few feats for the network. Drawing a 15.3/28 at
9:30,
it became the first ABC series in two seasons to build on its "Dharma
&
Greg" (13.4/24) lead-in, it became the highest rated alphabet show in
the
Tuesday at 9:30 slot in 3 seasons, it led the net to beat NBC on the
half
hour
for the first time since December and it
finally
provided a decent lead-in for "NYPD Blue" (15.0/28), which drew it best
numbers since its third outing in January. That drove the network to an
average of
15.9 million viewers on the night, its best
peformance
since season premiere week back in October.
The only show that
managed
to get a foothold on ABC during the enitre night was NBC's sparkling
"Frasier"
(15.5/28), which drew some low numbers, but still beat ABC's struggling
"Dharma & Greg" by over 2 million viewers. It couldn't hold that
lead
at 9:30, however, where "Three Sisters" (10.4/19) fell to its worst
retention
rate yet- just 67%. It fared even worse in adults 18-49. But there were
other good performances on the night. "That 70s Show" (11.3/20) drew
its
highest ratings in weeks, while time-slot competitor "The Fighting
Fitzgeralds"
(9.2/16) did come in 4th in its slot, but still manage to become the
nets
3rd highest rated original broadcast in the slot this season.
But, one again, the real
winner
on the night was ABC. If "Joan" holds up, it'll be a shoe-in for fall
renewal
considering ABC is desperate for scripted hit comedies. As for "The
Geena
Davis Show?"
Thank you, Joan Cusack, for driving the
nail
in that coffin. (March 28)
Peacock bombs again on
Monday
In what is becoming a
familiar
head-line, NBC's line-up once again fell apart, this time on Monday
night.
The crux of the failure was the faltering 9pm drama "First Years,"
which
dived to an average just slightly better than WB's "7th Heaven." The
show
drew a useless 5.2/9 at 9pm, drawing an even lower 2.3/5 in adults
18-49.
Those numbers will easily add up to the worst 9pm in-season performance
on the net ever, beating out the prevous low set a few weeks ago by the
bomb mini-series "Lost Empire."
That peformance dragged
the
enitre night into a spiral for thenet, staring with "Crocodile Hunter"
(8.4/15) at 8pm and ending with "Third
Watch"
(8.0/15) at 10pm. All totalled, the net averaged a piddly 7.8 million
viewers
on the night. But, tellingly enough, that was enough to bring its
average
from the last three days up to an amazing 5.6 million viewers. Way to
go,
NBC! Oh, by the way, the aforementioned "7th Heaven" drew a 5.0/9 for
an
8pm repeat.
But on net's loss was
more
than one's gain, ad Monday proved. ABC's much hyped "South Pacific"
didn't
quite live up to expectations, but it did draw a 15.8/28 from 8-11pm.
That
gave the alphabet its best Monday performance since December.
"Everybody
Loves Raymond" (17.0/30) led the charge for repeat CBS, followed up by
"Becker" (14.4/25), "King of Queens" & "Yes, Dear,"
(both 12.3/22). "48 Hours" topped off the
night
for the net, drawing an okay 12.0/22.
Fox even got in on the
action,
although it put in one of its worst Monday performances of the season
for
all new episodes. "Boston Public" (11.6/21) won its hour in adults and
younger viewers, while "Ally McBeal" (12.6/22) was second for Fox.
(March
27)
NBC's week-end is dead
After faltering last
week-end,
NBC proved this week-end it could do worse. Its Saturday & Sunday
programming,
compromising 31.8% of its entire schedule, averaged a piddly 3.8
million
viewers this past week, a number that even the WB would see as mediocre.
After Saturday night's
flame-out
with the "XFL" (3.0/8), the peacock just couldn't counter programme the
"Academy Awards" (44.3/58) on ABC. It got off on a bad not at 7pm with
NBA coverage, which drew an ugly 4.2/7 to 9pm. It got killed during the
2 hour span by both "Barbara Walter's Special" (17.5/34) & "The
Academy
Awards Pre-Show" (25.5/38). But the real salt in the injury came at
9pm,
when the net repeated the highly touted "Homicide: Life on the Streets"
movie.
The flick just a miserly 4.6/6 to 11pm,
making
it NBC's worst ever performing Sunday Night Movie,
excluding telecasts airing opposite the
Superbowl.
Combined, those pathetic performance dragged the net down to a 9.3
million
viewer average on the week, locking it in a tie for third with Fox. Can
things get much worse?
Yes, they can. Fox
managed
to be the only network able to successfully counter-program the Oscars
with the movie "True Lies" (12.9/20) from 7-10pm. And that performance
is exactely what enabled the net to tie the peacock on the week. (March
26)
XFL jumps a bit
NBC's "XFL" coverage has
finally
jumped in the ratings after 6 weeks of sharp declines. Mond you, the
jump
wasn't all that big. The telecast drew a 3.0/8 from 8-11pm, up from 2.5
million viewers last week. It still got crushed by all it's competition
and will rank as the peacock's second lowest rated Saturday night in
history,
right after last week.
CBS won the night for
the
umpteenth consecutive time, thanks to its "NCAA Championship"
coverage (10.6/28) & a repeat "The
District"
(11.5/34). It did have some serious competition, however, from Fox.
That
network got some of its best results of the season with "Cops" (9.3/26),
"Cops II" (9.7/27) and "Americas Most
Wanted"
(10.3/26). That more than beat out ABC's figure skating coverage
(8.2/22)
in the race for third. (March 25)
"Lone Gunman" sinks again Despite
its parent ("The X-Files"), Fox's new drama "Lone Gunman" is starting
to
look more and more like the drama it replaced- "Freakylinks." "Gunman"
drew a lonely 4.7/9 at 9pm for Fox, 4th in its slot, 4.6 million
viewers
behind third place CBS. Although its lead-in wasn't mightly ("Police
Videos"-
7.5/18), it did drop over a third of its audience. But the jury is
still
out on the rookie-
it's not doing well, but no Fox drama has
in
that slot for a number of season. It did average 10.5 million viewers
during
its 3 week run Sunday at 9pm.
The winner of the night
was
clearly ABC. Thanks to an-hour-and-a-half "Millionaire" (16.4/35), the
net average a season high 13.7 million viewers on the night. The net's
only real problem continued to be in the 8pm slot, where a repeat
"Norm"
(6.9/16) drew nearly 10 million viewers behind its lead-out. That
despite
going up against mostly repeats in "Providence" (8.0/19), "Sabrina"
(3.7/9) & UPN's "The Parkers" (2.8/7).
But,
as telling an achievement this may be, it's 6.9 million viewers it its
4th best performance of the season.
NBC got a surprize boost
at
10pm, where a repeat "Law & Order: SVU" drew an amazing 14.5/27,
its
best repeat performance of the season. That was more than enough to
push
it over ABC's solid "20/20" (12.9/24) & CBS's NCAA Championship
Series
coverage (9.3/19).
(March 24)
ABC takes Thursday
With "Survivor" moved to
Wednesdays
and "Must-See Thursday" in repeats, ABC did something on Thursday it
hasn't
been able to do since December- win the night. It started off the night
well with "Whose Line Is It Anyway?" Though it couldn't beat "Friends"
(18.0/33) & "The Weber Show"
(14.7/28), it did draw its best numbers
since
January. At 8pm it grabbed a 9.1/17 & a 10.7/20 at 8:30pm.
"Millionaire" did the
deed
yet again at 9pm. Thanks to a classic-TV version of the gammer, it
threw
up its second best numbers of the season- a 20.5/33. That came within a
million viewers of it's best performance of the season- its celeb
edition
in November, and beat that edition in adults. It certainly got a boost
thanks to weak repeats of "Will & Grace" (14.4/23) & "Just
Shoot
Me" (12.4/20), which still won the hour in 18-49's despite being beat
out
in viewers by 52% by the alphabet gammer.
At 10pm, "PrimeTime
Thursday"
put up its fourth best performance (13.7/24) of the season, barely
beating
out "ER" (13.2/23) on NBC.
But there was another
winner
on the night. One week after it tied its season best rating (5.0
million),
WB's "Gilmore Girls" bested that with a 5.2/10. That makes it a lock
for
renewal, providing "Charmed" (5.7/9) with it's best lead-in ever. It
also
topped "Popular" year-over-year by almost 55%. Another network seeing
significant
growth was CBS. Its NCAA playoff coverage (11.2/19)
That best last-year's Thursday night
coverage
by 20%
And where'd all those
impressive
performances leave UPN & Fox? Scrambling for viewers.
The UPN's "WWF Smackdown" (6.1/11) turned
in
its second worst performance of the season, while Fox's repeat movie
"Spawn"
slouched to 5th on the night with a 5.7/10. (March 23)
"Once & Again"
dead
It's
nearing official, "Once & Again" the superb drama that just can't
find
an audience, is dead. And with the deadly performance it put in on
Wednesday,
it's pretty much a done deal. Despite having weak competition, the
drama
fell to a series worst 7.1/15 at 10pm, off 28% from its "The Job"
(9.7/20)
lead-in. Its competition? A new "Law & Order" (17.9/36), which
turned
in its worst first-run numbers of the season, and a weak "48 Hours"
(7.7/16)
on CBS. It also fell to a series low 3.2 rating in adults 18-49. With
renewal
time coming up, don't look for "Once" to be pushed through again.
Other than that, it was
a
weak Wednesday night, highlighted by a few programs. Fox's once rookie
hit "Grounded For Life" slid to a 6.5/12, the lowest rated show of the
week so far on the big 4 and off considerably from its "That 70s Show"
lead-in (7.8/15). It got killed not only by CBS's "Survivor" recap
(22.8/43),
but also by NBC's "Ed" (8.8/16) & ABC's repeat "The Drew Carey
Show"
(8.1/15). Another big loser on the night was CBS's "Big Apple." That
show
is in the midst of competing with NBC's "XFL" coverage for worst new
netowkr
program performance. It's 8.4/17 last night was not only 4th in it
slot,
but off 63% from its "Survivor" lead-in. "CSI," which followed
"Survivor"
on Thursday, dropped off by only 21% during its last airing 2 weeks
ago.
(March 22)
Another NBC bomb:
"First Years"
NBC just can't seem to
catch
a break this month. A week after airing the lowest rated mini-series in
history ("The Lost Empire" averaged just 7.2 million viewers on Sunday
& Monday) & 2 days after its lowest Saturday numbers in history
("XFL" drew just 2.5 million viewers), the net has launched yet another
bomb: "First Years." The drama seemingly got caught up amongst a swatch
of new episodes, falling to a 7.1/13. That makes it NBC's worst drama
premiere
in years, and its third rookie drama flameout on the night this season
(behind both "Titans" & "Deadline.")
But that seemed to be
the
only bad spot on the night for the peacock. The 8pm repeat special
"Crocodile Hunter" drew an okay 10.3/19,
second
in its slot, and a 10pm repeat of "Third Watch"
(10.7/23) rebounded 75% week-over-week. On
the
night, NBC averaged 9.3 million viewers,
up an impressive 50% over last week.
Other than NBC's
mini-researgeance,
the big winner on the night was CBS. It drew its best Monday ratings in
over a month thanks to "King of Queens" (14.7/27), "Everybody Loves
Raymond"
(20.1/36) & "Becker" (17.3/31). WB also had some good news: a 9pm
repeat
of "Gilmore Girls" (4.3/8) came closer than any series ever has
to
its lead-in "7th Heaven" (5.5/10).
Timeslot regular "Roswell" has frequently
dropped
half of its lead-in, regardless of being a repeat of not.
The only sour note came
on
ABC. "Gideon's Crossing" fell back into deathworld with a measly
7.7/17, down 43% from last week when it
aired
a special cross-over episode with tv's number two drama "The Practice."
Better cross quickly Gideon. Me thinks you don't have much time left.
(March 20)
NBC chokes on weekend
It may have been St.
Patrick's
Day, but the luck of the Irish certainly was not with NBC on Saturday.
Not only did its XFL coverage dive in the ratings once again, but it
did
so in grand fashion. The 3 hour telecast drew a mini-net weak 2.5/6,
draging
the peacock to an in-season historic low on the night. Not only was the
loser-league off 37% from last week, but it's now down to just 16% of
it's
premiere number of 15.7 million viewers. It's also just floating above
UPN's Sunday coverage of the league. That net drew a 1.6/3 on the day
God
rested, stable week-to-week and just 7 ratings spot behind its big-net
sister's coverage. No matter, it was still the lowest rated progeam of
the week.
But there were some
bright
spots on the week-end, especially on ABC. Thanks to the movie "Bailey's
Mistake" (13.0/25), "Millionaire" (21.2/40) & "The Practice"
(19.8/37),
it locked up the night in viewers and adults. Fox also had some bite
with
a repeat "The Simpsons" (14.3/26) & a new "Americas Most Wanted"
(9.9/27).
Other than that, the week-end was pretty bleak. CBS's movie "For the
Love
of Olivia" (9.8/18) drew an in-season low for the Sunday movie
franchise,
and "Touched Bt An Angel" (13.4/25) couldn't do much better. This
season,
the less-than-angelic series is off almost 20% in viewers. (March 19)
NBC takes Thursday
On the first
"Survivor"-less
Thursday night in almost two months, nearly all nets saw ratings take a
jump. The biggest jump was on NBC, which won the night by a huge margin
over ABC. "Friends"
(22.0/40) started the night off right, even
if
the return of "The Weber Show" (16.0/29) didn't fare as well. Both
shows
won their slots, although the competition was tough. ABC's "Whose Line
Is It Anyway?" (10.4/19) took a huge leap up the ratings chart, and
WB's
"Gilmore Girls" (5.0/9) drew its highest ratings yet. That makes it a
virtual
lock for renewal next season. In comparison, it's up 50% over what
"Popular"
was drawing last season. The show even nearly topped it's lead-out
"Charmed"
(5.3/8), which is the second highest rated
show
on the fog net.
NBC may have taken the
8pm
hour, but 9pm belong to ABC. "Who Wants To Be A Millionaire?" (17.9/29)
drew its highest numbers in almost two months, toppling the combo of
"Will
& Grace" (18.3/29) & "Just Shoot Me" (16.4/26). The net did
almost
as well at 10pm, where "PrimeTime Live" (13.3/23) drew its highest
numbers
in three months up against a repeat of "ER" (16.1/28).
The night's only loser?
CBS.
The net averaged a tiny 8.5/15, off 59% from its "Survivor" led
previous
week performance. (March 16)
"Gideon's" finally
jumps
Critics have been
lauding
this series since its October premiere, but it only took a cross-over
with
"The Practice" to get viewers to finally notice it. "Gideon's Crossing"
leap-frogged in the ratings on Monday night, jumping to a 15.0/32,
nearly
double the amount of viewers it drew last week (7.9 million). It not
only
led ABC to victory on the night, but it crushed the competition in it's
slot, nearly topping their combined totals (15.8 million). The alphabet
took advantage of a swath of repeats on the night to record an average
of 14.3 million viewers, its highest total since December
CBS came in second on
the
night, getting good Neilson action from "King of Queens" (14.0/26),
"Yes, Dear" (14.1/26) & "Everybody
Loves
Raymond" (18.0/34). But it couldn't hold that advantage through the
latter
half of the night, falling with a special episode of "Some of My Best
Friends"
(13.0/25) & a weak "Family Law" (9.3/20). But that was still better
than what Fox did with repeats of "Boston Public" (8.7/16) & "Ally
McBeal" (8.5/16).
NBC, meawhile, seemed
like
the unwanted child of the night. The second part of the mini "The Lost
Kingdom" (7.2/13) fell even further from it's weak Sunday debut,
dragging
"Third Watch"
(6.6/14) to its lowest repeat numbers ever,
including
ratings for the summer months. That left the peacock with an average of
just 7.0 million viewers on the night, its worst regular season Monday
performance in history. (March 13)
"For Your Love" comes
back easy
It may have been out of
the
ratings race since October, but "For Your Love" got a very warm return
on the WB on Sunday night. Airing at 8:30pm, the show drew a 3.7/7,
beating
out all of the WB's programming on the night. A 9:30 repeat packed some
punch too: it drew a 2.8/5, the nets highest numbers in that slot since
the fall.
Elsewhere on Sunday,
"The
Practice" (19.1/37) came up big as usual, continuing to build on its
"Millionaire"
(18.2/34) lead-in. Despite those nice numbers, there were plenty of
losers
on Sunday. Fox's "Lone Gunman," a week after a 13.2 million viewers
debut,
dropped to a 9.0/17, depsite a strong lead-in from "Malcolm In The
Middle"
(15.0/29). NBC's movie "The Lost Empire" (8.1/16) was an even bigger
dud
than last weeks' "Women of Camelot," and the UPN came up short once
again
with sinking XFL coverage (1.6/3). For the fourth week in a row, it
placed
dead last in the network tv ratings. (March 12)
XFL moves up
NBC's disasterous XFL
Saturday
Night coverage has finally moved up in the ratings, granted it wasn't
much
of a move. The telecast drew a very weak 4.0/11 from 8-11pm, up from
3.7
million viewers the previous week. But for the fourth week in a row it
seems to have become the spolier for NBC's chances to win the week.
Counting
Saturday, NBC's weekly perfomance so far drops to 10.7 million viewers,
down considerably from 12.1 million Monday to Friday. That puts it was
behind CBS (12.4 million) & ABC (11.8) week to date. But the good
news?
There no way in hell Fox (8.1 million) will be able to catch the
peacock
in the race for third. If that can be called good news. (March 11)
"Norm" jumps on Friday
Cancellation
looked like a forgone conclusion, but it seems that "Norm" may have
drawn
itself a reprieve. The series, which has become a critics darling of
sorts
(okay- really of sorts) drew a season high 7.6/24 at 8:30,
building
on its "Two Guys & A Girl (7.2/23) lead-in for the very first time.
While those numbers may not sound very impressive, it was good enough
for
third in the slot, behind repeats of "Diagnosis Murder" (10.0/32) &
"Providence" (8.1/26). The very high net shares on the hour reflect
just
how anemic viewership was from 8-9pm. Only 31.2 million viewers tuned
into
the big 6, setting a record low on the major nets. But that drop was to
the advantage of "Popstars"
(4.1/13) on WB, which recorded its highest
net-share
yet. The same feat was accomplished by CBS's ages "Diagnosis Murder."
Viewership picked up at
9pm,
much thanks to "Millionaire" (15.6/36). The gammer slammed competition
from "Dateline NBC" (11.0/26) & "The Fugitive" (7.2/17). "20/20"
capped
off the night for the alphabet, drawing a season high 13.3/26.
But if there has to be
one
sure loser chosen on the night, it had to be Fox. Thanks to the "2001
NAACP Image Awards" (4.2/11), it fell to
its
second worsr Friday numbers of the season. (March 10)
Must-See collapse
Thursday turned out to
be
the blackest day in the history of Must-See TV on NBC. Not only did the
night get spanked by CBS, but, for the first time in decades it fell to
third on the night behind a surging ABC.
"Friends" (13.2/20)
started
the night on a high note for the network, even though the series fell
to
its worst regular season rerun numbers ever. Paired with "Just Shoot
Me"
(11.0/17), the hour ranked second among the big 4. CBS's "Survivor"
once
again ran away in total viewers (28.7/44), although its see-saw in
viewership
continued. NBC's weakness allowed ABC to become competitive in the hour
for the first time in over a month as back-to-back "Whose Line"s
(8.2/14
& 9.1/15) took their fair chunk of the viewership pie.
The news got even worse
for
the peacock at 9pm where "Will & Grace" (12.3/18) merely equalled
the
numbers it was drawing last season on Tuesdays. Combined with yet
another
"Just Shoot Me" (10.5/15), the hour ranked a mere third for the net.
"CSI"
(23.5/34) took the cake for the eye, while "Millionaire" (17.7/25)
raised
ABC's fortunes. At 10pm, NBC finally won, with "ER"
(14.2/25) taking both "PrimeTime Thursday"
(13.0/23)
and a weak "Big Apple" (11.4/20).
On the night, NBC fell
into
third with 12.6 million viewers. CBS (21.2) won, while ABC (13.1) took
second prize. For the first time in a long, long time, Must-See
Thursday
is merely equaling the net's weekly average (12.6 mil), not increasing
on it.
Is Must-See really
appropriate
anymore? (March 9)
"Spin City" back for
6th
Just a few days after
series
star Heather Locklear announced that she would be returning for a sixth
season on the semi-hit sitcom, ABC has renewed the show for a sixth,
and
likely final, season.
The show premiered big back in 1996, but
suffered
through a string of timeslot shifts throughout it's run. It's been
aired
Tuesdays at 9:30, Wednesdays at 8, Tuesdays at 9, Tuesdays at 8pm, and
for the last year and a half Wednesdays at 9:30. The show is averaging
a mediocre 11.8 million viewers so far this season, even though it drew
32.8 for last seasons finale that saw the send-off of series star
Michael
J. Fox. In adults it draws a 5.2 rating, good enough for second in its
slot behind "The West Wing."
But with declining
ratings
and the uncertainty of Locklear, don't look for "Spin" to see a 7th
season.
If any of ABC's new spring comedies hits, the "Spin"-cycle may be
coming
to an end.
(March 9)
"Bette" dead, "Once"
thrives
It seems that ones a
show
is cancelled, nothing can save it from a rapid decent in the ratings.
That
was proved by the recently canned "Bette" on Wednesday night. The show
dropped to a mindboggingly low 6.0/12 at 8:30, even dropping of its
weak
"Some of My Best Friends" (6.9/14) lead-in. That show only dipped
slightly
from its premiere last week (7.0 million), but when a series draws
numbes
this low, calcellation is likely near. But there is a bright side to
"Bette"s
decent: it seems to be finally drawing it target audience: gay men. If
about 5% of the national population are gay, that means that there are
roughly 7 million gay men. It looks like "Bette" has that market
cornered.
But there was some good
news
on Wednesday night, and it couldn't have come at a better time for
ABC's
"Once & Again." With cancellation rumours swirling, the show drew a
season high 9.8/19 at 10pm. Granted, it was up against a repeat "Law
&
Order" (14.8/29), but it did hold 96% of "Spin City"s (10.2/20)
audiences,
building in adults. This will almost certainly make ABC take a second
look
at the series' renewal for next season.
Other winners on the
night
included "Millionaire," which climbed to a 21.1/41. That's its highest
numbers since January. "Star Trek: Voyager" also saw a jump in ratings
to a 5.7/11. That ties it for second best performance on the season
with
an episode that aired in October. (March 8)
UPN reorganizes
The UPN is not giving up
title
to the 5th rated network without a fight, that in accordance with
reorganization
plans announced Thursday.
Wednesdays at 8pm will
go
to "Special Unit 2," a new drama from parent-studio Paramount
that will take the place of "7 Days" until
May
sweeps. With top-rated "Star Trek: Voyager" ending this season, the net
will need a strong partner for "7 Days" this fall. UPN's
okay-performing
Tuesday moving will move back to Fridays to make way for "Chains of
Love"
starting April 17th. The reality show will chain four people together
for
four days in hopes of making a love connection (read: extremely
creepy).
The new drama "All Souls" will follow "Chains."
Until the Friday movie
starts
up again, UPN will air repeats of "The Hughleys" & "The Parkers" on
Fridays, followed by back-to-back "Gary & Mike"s. The net has
already
made one chance to its lineup. Last Monday it switched "The Parkers"
&
"The Hughleys" on Mondays, only to see both take a rise in ratings.
(March
8)
"Frasier" can be cocky Peacocky,
that is. Not only has NBC locked up a deal to keep the show, but it has
done it in grand style. The classic sitcom with not only be on the air
for 3 more seasons (making the total 11, exactly how long predecessor
"Cheers"
lasted), but it will be rewarded handsomely. NBC will pay owner
Paramount
$5-5.5 million dollars an episode for the series, with at least 24 new
episodes airing per season. The net also got the rights to air
additional
repeats of the show, which is occasionally used to cover some of the
nets
weaker slots.
NBC currently pays $5.8
million
an episode for "Friends," a show that it probably loses money on. When
"Frasier"s run ends, Kelsey Grammar will have been portraying the Dr.
Crane
for a mind-boggling 19 straight years. I don't even have socks that
old.
(March 6)
CBS wins repeat Monday
Monday offered up the
usual
post-sweeps slate of repeats, with CBS coming out top once again. It
continued
its streak in fine style: it hasn't lost a Monday night since ABC's
Football
coverage packed up in December.
A repeat of "Everybody
Loves
Raymond" (17.9/31) provided CBS with the backbone it needed, propelling
"King of Queens" (13.3/23) & "Yes, Dear" (12.3/21) to fine repeat
performances.
"Becker" (16.0/28) was the nets only new regular programming. But it
was
a special "48 Hours"
at 10pm that seemed to save the net: it
drew
a 12.5/27. That gave CBS an average of 14.1 million viewers on the
night,
actually up over last week's 13.9 when it aired all new programming.
That was even despite
increased
sitcom competition. Fox ditched repeat Monday for some of its sitcoms.
The result wasn't all that bad. "The Simpsons" (9.6/17) & "Malcolm
In The Middle" (10.7/19) drove the net over what would have likely been
a low rated night of repeats. Regular Monday owners "Boston Public"
&
"Ally McBeal" have been averaging less than 8 million viewers this
season
when they repeat.
Over the the UPN the new
was
also good. Thanks to switching "The Hughleys" & "The Parkers,"
both the 8:30pm and 9pm timeslots showed an
increase.
"The Hughleys" drew a night high 4.7/8 at 8:30, while "The Parkers"
gave
a 4.5/8 a half-hour later. (March 6)
ABC's movie streak
continues
ABC strengthened it's
stance
on Sunday the only network thriving on movies this season. It's
Oprah-backed
flick "Amy & Isabelle" drew sweeps-worthy 18.5/31 from 9-11pm,
crushing
2 movies airing on NBC & CBS. On the peacock it was the highly
anticipated
"Women of Camelot"
that got the kiss of death, averaging a low
12.0/20.
That just beat out the umpteenth airing of "Eraser" on CBS (11.8/20).
But
even low numbers for a movie like "Camelot" have become acceptable for
NBC: it's only averaging 10.0 million viewers for its Sunday flick this
season.
Fox also got some good
ratings
news on Sunday. Potential "X-Files" successor "Lone Gunman"
drew an okay 12.0/20 at 9pm, probably
taking
a hit due to the big movies airing on the other nets. Still, it fell
considerably
from it's dynamic duo lead-in of "The Simpsons" (16.6/27) &
"Malcolm
In The Middle" (16.2/26), which had to fend of competition from "Who
Wants
To Be A Millionaire"
(17.4/28). All though, took advantage of a
weakening
performance from the UPN. It's XFL coverage followed its Saturday NBC
cousin,
falling to a 1.9/3. (March 5)
XFL kills NBC
It should have happened
by
now, but it hasn't: NBC still hasn't seen a bottom to the XFL ratings
freefall. The flailing football-wannabe
fell
to a miniscule 3.9/11 on Saturday night, just a quater of the ratings
it
debuted to only a month ago. That dragged NBC's weekly average down to
12.4 million viewers- a huge drop from the 14.1 it averaged over the
week.
Will ratings fall again next week? Will there even be a next week? Stay
tuned. (March 5)
"Survivor" doubles
"Friends" It
was bound to happen sooner or later, it only turned out to be later-
"Survivor"
has doubled "Friends." The thriving gammer drew a 30.9/44, it's highest
Thursday numbers yet, despite the fact that they didn't even get to
kick
anybody off the island. That was double "Friends" combined numbers on
the
hour, a 15.0/21 at 8pm & a 15.8/22 at 8:30 for the repeats. .
There were a number of
other
winners on Thursday night outside of "Survivor." WB's "Gilmore Girls"
came
closer on closer to series high numbers despite airing in the 8 o'clock
dead-zone. It drew a 4.4/6 at 8pm, coming within a half-a-million
viewers
of it's season premiere high. That virtually makes it a lock for
renewal
this spring. Another lock for renewal- CBS's "CSI." That series climbed
to a 24.1/33, CBS's highest numbers for a drama since "Touched By An
Angel"
flew high in the fall of 1997. It more than defeated ABC's climbing
"Who
Wants To Be A Millionaire" (17.4/24) & NBC's "Will & Grace"
(16.0/22).
And finally, a
bittersweet
note for CBS. The premiere of its new drama "Big Apple" drew an okay
12.2/27,
coming in second its slot to the lowest first run "ER" (25.5/35) ever.
Though it did score better numbers than "48 Hours" has in the slot for
the last few weeks, it still dropped an unacceptable 49% of "CSI"s
audience.
(March 3)
"Island" limps, "Mole"
strong
It was a night of high
numbers
for almost everybody, though some benefitted more than others.
It started off at 8pm where "The Mole"
finally
bowed out, drawing its highest numbers yet. The show grabbed a 15.6/29,
drawing weel below what "Millionaire" averaged in that slot, but
drawing
almost 3 million more viewers than it did on Tuesday nights. It also
won
its slot handily over "Ed" (11.8/22)
& "Grounded For Life" (10.3/19). Not
doing
so well in the slot was CBS's new entry "Some of My Best Friends." The
premiere of that show drew a weak 7.0/13, equaling its lead-out
"Bette."
"Dawsons Creek" (4.4/8) also faced some serious competition from UPN's
usualyl quiet "7 Days."
That show drew a season high 4.0/8.
The middle of primetime
was
even more competitive than usual, but no one show could claim a huge
victory.
Fox's "Temptation Island" limped out for its finale installment,
drawing
a 17.3/27. While those numbers will likely make it the networks highest
rated show of the week, it's only the series 4th best numbers out of 8
tries. While it won the hour in younger viewers, "The West Wing"
(18.2/29)
won in total viewers. ABC didn't have as much luck on the hour as it's
combo "The Drew Carey Show" (11.5/19) & "Spin City" (11.0/18) seem
to be out of steam. CBS's movie "Sanctuary" (8.1/13) fared even worse,
seeming to be in competition more with UPN's "Star Trek" Voyager"
(5.5/9)
than its big four cousins.
"Who Wants To Be A
Millionaire"
aired at its latest time yet- 10pm, and didn't do too badly. Though the
installment (14.6/23) didn't win the hour, it did take a bit out of
NBC's
"Law & Order"
(18.8/30). (March 3)