JustTV News Archive: July 2003

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CBS takes a reality glut on Wednesday
    How full of reality is this summer's schedule? Well, on Wednesday, out of 15 hours of programming, 6.5 hours were reality. But that doesn't mean that everything is finding an audience. Take ABC's "The Family," which landed only 4.8mil viewers from 9-11pm, albeit for a repeat episode. Fox's "American Juniors" (5.7mil) is a huge disappointment, while NBC's "Race To The Altar" (6.5mil) is doing only slightly better than "Fame" did. And it seems like Simon Cowell is a double loser on Wednesday- his "Cupid" (7.3mil) has been a let-down for CBS. But when it works.... Well, "Big Brother 4" (10.0mil) hit a summer high, and "Paradise Hotel" (7.2mil) is holding up well for Fox, no matter where they stick it.
     Well,what about the repat programming, that must be doing okay, right? Well, some of it is. "Law & Order" (11.3mil), "The George Lopez Show" (7.7mil) and "60 Minutes II" (10.1mil) contionue to be the Wednesday stand-outs, while "My Wife & Kids" (7.2mil) and "The Twilight Zone" (2.3mil) are pulling in some decent numbers. But that's pretty much where it ends. "Enterprise" (2.0mil) is having the summer from hell, making one wonder if the UPN cancelled the wrong series, while "The West Wing" (6.0mil) came back to the schedule with a thud. "Smallville" moved over to Wednesdays, but it could only rustle up 2.3mil viewers.
     But the biggest flop of the summer? The WB's "Pepsi Summer Smash Concert Series," which will culminate in a one-in-one-thousand chance of a one billion dollar give-out. It drew just 1.5mil viewers on Wednesday, making Pepsi rethink the whole deal. (July 31)

Summer's biggest Thursday
    Thanks to removing the weakest links, like "Frasier," "Scrubs" and the WB's entire line-up, last Thursday night ended up being the highest rated Thursday of the summer. Of course, CBS still won with "CSI" (12.1mil) and "Without A Trace" (11.0mil), but NBC had a solid night with repeats of super-sized episodes. "Friends" (9.0mil) and a double shot of "Will & Grace" (8.7mil) were either first or second from 8-10pm, while a special "Dateline" with Brad & Jen nearly doubled "ER"s performances of late with 10.4mil. "The Amazing Race" was 2nd at 8pm.
     ABC was third on the night with the old special "Disco Ball" (4.6mil) and "PrimeTime" (6.6mil), while the UPN was fourth with "Smackdown!" (4.6mil). Fox ended up in fifth with "Stupid Behavior" (5.0mil), "30 Seconds" (5.3mil) and the show that just won;t die, "The Pulse" (3.6mil), while the big jump came on the WB. Say what you will about the network, but it sure knows how to air movies at the right time: after "Austin Powers" snagged 5mil last summer right before the third installment at the cineplex opened, this time it was "Bad Boys" with 4.0mil. (July 18)

ABC's patchy week
     It was a weird for ABC... First "The Drew Carey Show" came back to the schedule on Wednesday with some pretty promising numbers. The show drew 7.1mil at 9pm, third in its slot, but first in adults. Drew's other series, "Whose Line?" drew about 5.2mil on Friday, and was also first in adults at 9pm.
     On the other hand, drama repeats keep getting worse for ABC. As if "The Practice"s 4.2mil viewers wasn't bad enough, "Alias" slipped to just 2.3mil viewers at 9pm, a record low for the network. CBS canned "Charlie Lawrence" for drawing twice that.... (July 2)

Erosion gets worse on Tuesday
     Tuesdays have simply sucked for most of the summer, and they got even worse this week. Not one show managed to break 8mil viewers, and most series hovered in the 4-5 ratings range. NBC won the night in adults and viewers with "Dog Eat Dog" (7.1mil), "Comic" (7.5mil) and "Dateline" (7.0mil) all performing at lower-than-normal levels. Fox did peak at 8pm with "American Juniors" (7.7mil), which seems to be just treading water, while the soon-to-depart "Keen Eddie" slipped toa  series low 4.7mil. Over on the alphabet, it was the return of "Life With Bonnie" that threw a chink in the armour. The series drew just 5.4mil, losing quite a bit from "8 Simple Rules" (7.0mil). "Jim" picked up a bit at 9pm (7.4mil), while "Perfect" (6.4mil) and "NYPD Blue" (6.7mil) trailed off at the end of the night. Over on CBS, the night was lost with "JAG" (6.6mil), "The Guardian" (6.2mil) and "Judging Amy" (6.4mil). At the frog, neither "Gilmore Girls" (2.3mil) nor "Smallville" (2.4mil) are living up to their regular-season prowess.
      The only network with anything real to brag about was the UPN. A repeat of "America's Next Top Model" (2.5mil) and a new episode (4.5mil) were the clear cut winners of the night. Now if the UPN could only spread the wealth to its other nights, it might actually move up a bit. (July 2)

Cancelled: Charlie, Bob
     It hasn't been a good summer for male-named series on CBS. Last week, the eye canned both "Charlie Lawrence," which never got started on Sundays, and "Baby Bob," which drowned on Fridays. The winners? Good taste. The losers? Critics. Now they only have "Accoring To Jim" to beat around.  (July 2)
                                        June 2003 News