Give your linx excitement: Today, most people won't go to a link because when they put their mouse over it it doesn't cry out, COME HERE!
Themes: Give your site some cool theme, like make up something that goes with your background.
Backgrounds: The best backgrounds are the animated ones, it makes everything on the page look cool even if it an't!
Text: Notice my text, it's always different. It makes it more enjoyable to read. Make sure your text doesn't blend in with your background. If you pay attention to my titles you'll notice that they kick butt! There wierd, yet cool. Always, I repeat always make your titles as cool and vibrant, and as wierd as you can! Just to let you know I'm proud of my G-Book title!
Layouts: A Web Site is not a Web Site without a layout. Personally I won't visit a site without a layout! Visit the link on my site that says Layouts.
HTML: It always makes a site unusual and different using HTML, so try new things!
Javascript: Diddo