Mother Knows Best When She Says "Drink Your Milk"

Actress Sela Ward Relays Motherly Advice
from Research on Milk Intake

Sela Ward, Emmy award winner and leading lady of ABC's popular television series "Once and Again," is using her good looks and charm to woo... moms. A mom on and off screen, Ward is wearing a white upper lip as the latest celebrity for the got milk?(R)/Milk Mustache ad campaign in hopes of getting moms and kids to emulate her milk-drinking behavior.

The new milk mustache ad featuring Ward debuts in the December 11 edition of People, on sale December 1. The ad copy targets mothers and reads:

Once. And Again. And Again. Want strong kids? The calcium in milk helps their bones grow. And it helps ward off osteoporosis for you. So drink up.__Business Wire (November 29, 2000)