SAVE "ONCE AND AGAIN" CAMPAIGN…TAKE 2
FOR IMMEDIATE NEWS RELEASE
Contact: Lynda Shulman
l_shulman@yahoo.com
[note: Lynda is not affiliated with ABC or Once and Again's production staff. She is a fan heading up SOS campaign PR efforts]
Loyal fans of "Once and Again" campaign to save their favorite show
January 8, 2002
ABC's critically acclaimed drama "Once and Again", starring Sela Ward and Billy Campbell, may be in danger of cancellation. While the show's quality is among the best of any drama on television today, the ratings have slipped since its debut in Fall 1999. The constant shuffling of timeslots has caused viewership of the show to drop dramatically. Loyal fans are getting together to spread the word about this outstanding drama and to let the new head of programming know that they ARE watching!
A recent announcement named Susan Lyne as the new programming director at ABC. The fans of "Once and Again" are welcoming her to her new position to her in an innovative way - by introducing themselves to her and informing her of their loyalty to the show. By incorporating an aspect from the show, the campaign will have the impact needed to get noticed.
One of the characters on "Once and Again", Judy Brooks (Lily's sister), owns a bookstore named BookLovers. The store offers a matchmaking service where people meet through their love of books. They post a picture of themselves along with the title of their favorite book in the bookstore. The idea is that their choice of book will reveal much about themselves.
Here is how fans can participate:
Check out HYPERLINKS http://www.oandafans.com/ or https://www.angelfire.com/tv/onceagain/ for updates and information.
- Send Susan Lyne a paperback version of your favorite book.
- Include a letter introducing yourself to Susan. Be sure to tell her why you love this show and why you feel "Once and Again" should be given a shot in a good timeslot.
- Mail to :
Susan Lyne
ABC, Inc.
500 S. Buena Vista Street
Burbank, CA 91521
- Spread the word ANY way you can! Tell people at work, tell friends, mention it on message boards, send emails, tell people in chat rooms, etc.
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