OLD SILVER SHAMROCK COMPANY

Location: Santa Mira is a small census-designated farming community located in Humboldt County, California, twelve miles south of Eureka on Old Highway 33 and 185 miles north of San Francisco on Interstate 101. The Old Shamrock Building is located at 252 Shamrock Street between train tracks running north along Railroad Road on the west, Shamrock Street to the south, Scenic Street on the east and Prospect Avenue on the north.

Description of Place: The Old Shamrock Building is a three-story red brick structure covering the size of a city block and comprising several interlinked buildings with loading bays, warehouses, office space and exterior walkways and stairways. The interior is a maze of corridors, stairways and storage space and bays open to vehicles as well as an intricate basement of rooms with catwalks over a huge storage space. Surrounded mostly by residences, the structure was damaged by an explosion and fire in October 1982, and although mostly restored, some of that damage still exists today. However, since Happy Cow Dairy departed the building for a new location, the site has fallen into neglect with broken windows and vandalism throughout.

Ghostly Phenomenon: On December 11, 1987, Roy Layton, the District Manager for the Happy Cow Dairy Factory in Santa Mira, California, was roused from a sound sleep and answered the phone in his house. It was a cold night and flakes of snow were straining to blanket the already icy ground so he wasn’t really interested in going out that night. On the phone was Robert “Buddy” Payne, his night supervisor at the factory. Payne was reporting from a phone booth across the street from the factory three miles from his home. Through the sketchy connection and clicking on the line, Payne announced that the night time production staff had walked off the job and were refusing to go back into the building.

Pulling pants over his pajamas, slipping into his boots and grabbing his winter coat to pull over his pajama top, Layton was soon on his way to investigate the problem. Happy Cow was a well-known successful dairy distributor in the Southwest United States with distribution as far east as El Paso, Texas and as far north as Seattle, Washington. The Santa Mira plant had been acquired just a few years prior. Before then, it had been some sort of year-round Halloween distributor of masks and costumes that caught fire the week of Halloween in 1982. The destruction was a major casualty for the town that prospered from its location, and Happy Cow, ever in search of distribution sites for its company, quickly acquired the site a few months later. For less than the property’s worth. Despite a few problems rebuilding the damage to the structure, there had been very few incidents of note since the building reopened.

Until now….  

When Layton pulled up on Shamrock Street in front of the factory, he found several of the factory workers mulling around the empty street or lined up and smoking cigarettes unsure where to go from across the street. Pushing his way through, Layton met with Payne at the front entrance.

“What’s the problem here?”

“Boss, we have a problem. The guys say they won’t go back in there. They say the place is haunted.”

It seems just an hour before amidst the long tracks of moving bottles and cases of milk and packages of their eight different types of cheese being boxed and sent to stores, the employees had witnessed the sight of a figure in black lurking over the manufacturing area and then the sound of a deep throaty laughter echoing through the halls. He had been seen several times since the place had opened… wandering the halls, looking down from staircases or prowling around the basement. No one knows who he is, but until now, the figure was considered just a figment, a rumor, an excuse for employees to stay off the night shift. There had been a high turnover in the night watchmen staff…. Around seven just in the last few months, but this was the first time “the figment” actually appeared before so many witnesses.

“I hated the night shift.” Walter Ochmonek confessed to a newspaper reporter in 1992. He had retired for six years, after having worked his way up to general manager. When he was asked about who the man in black might have been, he described some of the employees back then felt that he was the original owner of the property, who had died under mysterious circumstances at the end the 1890s. Another rumor focused around possible cult activity on the property while it was sitting around empty in the 1980s. Several people talked about feelings of being watched or sensations of someone lurking around the building. Even after the night shift ended, people were seeing this figure drifting or lurking in the basement four months after the incident, even during the day-light hours. At night, people on the street looking up at the windows saw the figure looking down on them from the second floor.

Several years after Ochmonek passed away, William Collins of CGS interviewed several surviving workers from the factory and learned that the ghostly figure was still rumored to haunt the first and second floors of the old factory on nights when no one was supposed to be in the building. However, none of them actually ever testified on actually seeing him.

One man remembered that Ochmonek also mentioned a possible second haunting at the factory in the section next to the main building which was once part of a private home. Over the course of two years, individuals said they saw a strange woman drifting through the location, lurking around corners end generally acting as if she was looking for something in the closets and storage rooms. Ironically, she was never seen anywhere near the basement which was considered the most haunted part of the structure. Employees down there often felt as if they were being watched or had overwhelming and inexplicable stress attacks.

“Whatever happened down there…. Whatever lurked down there…. It seemed to be the source of the activity. “ Raymond Kravitz, a former Happy Cow foreman. “The Man in Black was always lurking around it, but the female figure was only ever seen in the other building. No one had any idea if they were connected.”

When Ochmonek died, Kravitz had inherited the job of general manager, often working late hours into the night. He remembers one night on the anniversary of his death, strange noises were heard in the manufacturing room. It sounded like someone was pounding from inside one of the milk tanks. He recalls: “When I went to approach the area of the tanks with the maintenance guy, it came to a full stop. When we moved away, it started up again. We shut down all the machines and stopped work to see it if continued. It did. We checked out everything, but our search disclosed nothing that might be responsible for the noise. After that day the mysterious noises were never ever heard of again... Until the second anniversary of Ochmonek’s death.

“I think Ochmonek was coming back and trying to warn us of a potential equipment failure.” Hector Tarlek, the last of the Happy Cow maintenance men. “When the structure became too dated and electrical issues with the building became too common, we had a new building built elsewhere and moved into it, reusing many of the parts from the original tanks. When we disassembled that tank, we learned the internal seals were breaking down, and at full pressure during the day, the explosion would have taken out much of the building and several lives.”

Today, the old Silver Shamrock-Happy Cow factory still exists, but only as a dilapidated unused structure. It was briefly used as a civic center, and the local  thrift center uses it as a seasonal Halloween haunted house. Guests passing through still see the man in black and think he’s part of the act. The female apparition is still seen from time to time, mostly in the weeks leading up to Halloween. In 2010, a contractor checking the building said he saw her in the hallway to a storage room and departed with a description of her.

Curly dark brown hair, normal height, dark gray shirt, light gray jacket and blue jeans with a dark smoky mass where her face should be…..

History: The Happy Cow Dairy Factory was built over the site of the Old Silver Shamrock Novelty Company in Santa Mira, California. The Silver Shamrock was founded by wealthy Irish businessman Conal Cochran, who after World War Two built a fortune with the Silver Shamrock Toy Company in Ireland, later traveling to the United States to break into the novelty company selling everything from toys to Halloween masks. Through its tenure, it produced only three types of masks, the skeleton, the witch and the jack o'lantern. The rubber masks were of high quality, but never to the extent of companies like Distortions Unlimited in Greeley, Colorado with its retinue of over thirty assorted characters.

In the Forties, Cochran traveled to the small dairy community of Santa Mira, California in Humboldt County and took over a line of shops and warehouses on Atkins Street (now Shamrock Street). Founded in 1887, the town was a remote farming town founded by Welsh and Irish settlers from Connecticut, twelve miles from Eureka and twenty-one miles east of former Myers A.F.B., which was the scene of a reported but now debunked extraterrestrial account in 1956, known locally as the "Giant Pea Pod Incident." (This alleged incident was the basis of a movie in 1978.) Through Silver Shamrock, Cochran was a huge financial benefit for the city and saved it from bankruptcy. Around seventy-five percent of the 1,873 people in town worked for Silver Shamrock in some capacity, and by the 80s, the population swelled to 3,500. However, Cochran also employed numerous drones or “agents” who handled the company’s distribution, publicity and promotions, but no one knows who these people were.

On October 31, 1982, there was a small explosion and fire that damaged much of the structure and manufacturing areas. No one knows what the cause was, but it is generally believed to have been caused by a disgruntled former employee. Cochran disappeared after that, possibly fleeing home to Ireland, but many believe he was killed in the explosion. In the aftermath, the government seized the property, Cochran’s assets and his bank accounts. The speculation was Federal tax evasion, others believed Cochran was arrested for being a wartime Nazi sympathizer. Whatever the reason, his whereabouts have never been revealed.

Through the Early 80s, Cochran’s lawyers, guided by his son, Connor Cochran, fought the Federal Government to hold on to what was left of the company assets. The property, however, by now had been sold to Lucky Cow in 1987. According to Lance Cartwight, a Eureka reporter covering the excavation, when the grounds of the structure were dug up for restoration, several items were found buried in a separate part of the basement and recovered; the items were not released publicly in the newspapers. Among them, several mannequins with mechanical moving parts, several fried computer terminals, an elaborate closed-circuit camera system through the location and surrounding buildings, an unusually high content of shattered English sandstone and several dead bodies, three appeared to be a family of three, but the fourth was the headless remains of a woman. Their identities have never been revealed.

Identity of Ghosts: The identity of the Man In Black has never been revealed, but several theories have been proposed. One candidate is that it is the ghost of Zachery Trenhome, a town businessman from the 30s and 40s who had started out as a mortician, grocer and preacher and later went into reality. He owned the full range of stores along Atkins Street that Cochrane wanted, but he resisted selling the property to him in the Forties in order to hold it for his sons. When he disappeared in 1947, Cochrane was suspected in his death, but the police could never make a case.

It’s also alleged the ghost is that of Cochrane himself, said to have died in the explosion of his company, but others claim the specter has been lurking along Atkins Street/Shamrock Street since the 1920s. In that regard, it is believed the apparition is an old funeral director who was run over by horses while crossing the street in the 1890s. One version says its the ghost of a train conductor who was killed a bit north on the tracks when a stopped train car rolled over him. Still yet another theory is that it is a cult worshipper who took his life in a ritual while the site was abandoned.

The identity of the female specter is even harder to link to a known person. The general theory is that she was murdered in a black ritual here during the site’s period of abandonment. Quite a number of women have vanished along or near Old Highway 33, but whether she was any of them has yet to be discerned.

Source/Comments: Halloween III: Season of the Witch (1982) - Activity based on the Old Gurney Factory in Prattville, Alabama and the Old Sloss Factory in Birmingham, Alabama

Distortions Unlimited - “Making Monsters” (2011-2013)

“Giant Pea-Pod Incident” - “Invasion of the Body Snatchers” (1956/1978)


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