Burger King's X-Men: Evolution promotion, featuring figures and CD-ROM comics, will run from Dec. 31 to Jan. 27.
"This is the highest quality Kids' Meal premium I have ever seen,"' said Russ Brown, senior-vice president, consumer products, promotions and media sales for Marvel. "It offers consumers stimulation on all levels by utilizing the multimedia capabilities of a CD-ROM along with the historically popular collectible figure.
"The broad-based appeal of the X-Men characters is at an all-time high, due to the success of the X-Men movie, X-Men comics, and of course the top-rated animated series X-Men: Evolution. This partnership with Burger King Corporation is a perfect opportunity to capitalize on this buzz.''
The promotion will feature eight X-Men figures -- Cyclops, Wolverine, Nightcrawler, Rogue, Toad, Quicksilver, Mystique and Magneto -- each delivered with its own individual base and mini CD-ROM. The base doubles as a viewfinder that will enable viewers to learn more about the corresponding character. The mini CD-ROM will contain the following extras:
* Marvel Dot-Comics -- Created especially for the promotion by Marvel and the X-Men: Evolution comic team of Devin Grayson and UDON, this is the first-ever execution of its kind.
* TV clips -- Actual portions of the X-Men: Evolution animated series. The segment on each disc will spotlight the character represented in the premium.
* Games -- Several X-Men themed interactive games and activities.
* Downloads -- Access X-Men bookmarks or install X-Men desktop wallpaper and screensavers.
The premium will also come packaged with a $3 mail-in rebate coupon for Activision's Game Boy Advance video game -- X-Men: Reign of Apocalypse.
Brian Gies, director, youth & family marketing for Burger King Corporation said, "This is a unique promotion we've developed to capitalize on toys and technology allowing us to surprise and delight our Big Kids with a great toy and multimedia adventure. We feel that the Marvel Universe is the perfect vehicle to bring this to fruition. There is such depth in the X-Men environment that it was easy to create a fully stocked CD-ROM."