1. What is the real message?
2. What propaganda technique(s) are used?
3. Who is the intended audience?
4. What is the most prominent figure in the ad?
BANDWAGON
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GLITTERING GENERALITIES
|
PLAIN FOLKS
|
TESTIMONIAL
|
TRANSFER
|
NAME CALLING
|
LOGICAL FALLACIES
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EUPHEMISMS
|
CLARITIN |
BUDWEISER
|
TAGHEUR |
J HANES BARNES |
ADIDAS |
TIMBERLAND | NIKE |
SKETCHERS |