Buying direct from The Early Learning Centre Toy Store website saves you money. With the The Early Learning Centre bulk-buying power The Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. The Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to The Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at The Early Learning Centre Online.

The Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Centre website.

The Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

For over 30 years, The Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! The Early Learning Centre's passion for learning through play and commitment to quality make The Early Learning Centre toys as relevant to today's children as those of 30 years ago.

The Early Learning Centre is much more than just another toy store, and at the The Early Learning Centre website you quickly discover what makes The Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes The Early Learning Centre stand out from all the rest. Whatever you decide to buy from The Early Learning Centre - you certainly won't be disappointed!

Blossom Farm Light Up Cot Pal, at Early Learning Centre
Soft and friendly two-in-one puppy hangs on the side of the cot. His nose glows when his ear is pressed. Unfold the puppy's body and he becomes a soft cushioned playmat for even the youngest baby to enjoy some floor time. Requires 3 x C batteries.

7 In 1 Activity Centre, at The Early Learning Centre
Activity-packed triangle featuring clock, alphabet frame, roll for paper, abacus, chalk board, sorting labyrinth and whiteboard.

Natural Artist Recycled Colouring Paper, at Early Learning Center
There's plenty of room to write and doodle in this A4 colouring pad containing80 sheets of recycled coloured paper with woodland-characters border.

Thomas the Tank Engine Useful Engine Shed, at Early Learning Centre
All engines need good, solid rest! <br><br>This useful engine shed is the perfect place for engiens to take a break, wait for repairs or catch a few winks before sliding out to a useful day of work on the rails. <br><br>Features a see-through roof to peek on your engine! <br><br>Engine shed fits all thomas & friends wooden railway engines. <br><br>Drive engine out by sliding lever.

Farm Play mat, at ELC
The perfect play mat farm setting for the animals.

Trumpet, at ELC
Jolly trumpet with 4 coloured keys to help you remember each note.

Magnetic Letter Upper Case, at Early Learning Center
68 magnetic upper case letters in a tub. For fun on the fridge or other metalsurfaces.

Utensil Set, at ELC
Set of 8 kitchen utensils with rotating rack.

Touch And Feel Family Lift Out Puzzle, at The Early Learning Center
Four piece puzzle featuring Dad, Mum, boy and girl.

Carpet Road Playmat, at ELC
Sturdy rug-style playmat, with lots of features to drive around. Leave it on the floor as a rug or roll it up to store.

Junior Choice CD, at ELC
This 60 minute CD is packed full of 21 favourite songs ranging from films and shows & TV themes through to fun nursery rhymes. Featuring songs such as Any Dream Will Do, Bob the Builder, Football Crazy and Puff The Magic Dragon there is something for everyone on this ‘choice’ CD.

Wooden World Train Set In Folding Bag, at The Early Learning Center
Foldaway carry mat with town scene printed on inside to lay figure of eight track on. Includes engine, track and other accessories. Ideal toy for use on the go due to easy storage within the carry case.

Kids Love To Dance Vol 2 CD, at ELC.co.uk
All your child's favourite dance songs on this compilation CD.

Science Museum Dinorobot, at Early Learning Centre
A Greek physicist and inventor created the first robot in 250 B.C. and now yourchild will be amazed when they build their own.<br><br>The Dinorobot is literally a <strong>robot dinosaur monster</strong> that yourchild can make, then use to scare the living daylights out of any friends whopop round.<br><br>It contains an electric motor inside to get it going, so yourchild and their friends can challenge one another to robot races. A great giftfor children who enjoy discovering how things work.<br><br>Assembled robot is30cm long.<br><br>2 x AA batteries required.<br><br>Royalties from the sale of this product help fund and support the Science MuseumLondon.

Blue CD Box, at The Early Learning Centre
Super-stylish CD carry case for up to 12 CDs.

Christmas Tool Set, at ELC.co.uk
2 embossers and 2 confetti makers featuring Christmas designs.

Digital Metal Detector, at Early Learning Center
Treasure seekers will love this fantastic metal detector. Dad lost his keys again? No problems. A large search coil provides excellent coverage and depth and the shaft is adjustable for standing sweeps or hand held searches in tight spaces. The rotating, backlit digital LCD shows detecting status and battery power and sensitivity can be adjusted for fine searches. It is sensitive enough to detect all metals. The owner’s manual has all operating instructions and helpful treasure hunting tips. Happy hunting! <br><br>Length 80cm approx fully extended

Science X - Five Senses Experiments Kit, at ELC.co.uk
What is an optical illusion? Can letters be felt? How do sounds reach us? Can I have a go? <br><br>Stimulate your child’s senses through these 25 engaging and fun experiments. They will love exploring their world of taste, touch, sight, smell and sound with the help of this fun science kit, a few simple household objects and just a little bit of assistance from you.<br><br>Easy to set up, fun to do and all logically explained in the instruction booklet.<br><br>Just the sort of sparky stuff to keep the whole family entertained and learning too. And rekindle that other important sense – a sense of fun.<br><br>

Apron Large, at ELC
Lovely aprons to protect your child's clothes from becoming part of the artwork. Wipe-clean surface. <br><br>Large (L40cm, W106cm)

Wooden Busy Bead Table, at The Early Learning Center
Bright and chunky beads to spin and push around the four intriguing frames. All at the perfect height for your child. Made from forest friendly wood.

Quad Bike Pink, at The Early Learning Center
Turn the handle to powerthis stylish motorised quad.

Sakura the Robot, at Early Learning Centre
Sakura is your best friend robot. Record your secret and lock it away with Sakura. She knows funny facts and jokes, offers advice and can also give you your fortune! Sakura also dances 5 different dances on her cruiser complete with remote control.<br><br>H 360 x W 160 x D160mm

Mini Loader, at ELC.co.uk
A great value plastic mini Loader for indoor, outdoor, or sand play fun.

Fisher Price Snap n Style Elena, at Early Learning Centre
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Push N Sounds Thomas, at ELC
Pushalong action with twice as much fun! Little engine drivers can choose from two sound effects, Thomas' whistle and theme tune or engine and brake sounds. Push Thomas faster and his chuffing sounds speed up.

Nick Baker Animal Tracking Explorer Kit, at ELC
Let wildlife expert Nick Baker guide your young bug hunters though the exciting world of animal tracking. Nick’s explored all over the world but maintains the back garden still has many secrets to discover. The equipment here has all been designed and specified by Nick to ensure it’s up to scratch for serious investigations and his field guide is a mine of helpful hints, tips and expert advice.<br><br>Everything will pack into the handy travelling bag and still leave room for an explorer’s sandwiches. A fun and fascinating starter kit for all budding naturalists.<br><br>

Emergency Police Moped, at Early Learning Centre
Your child can patrol yourhome to their heart's content with this fab wooden three-wheeled scooter. With rubberised wheels and storage bay under the seat.

Ready Mix Paint Yellow, at ELC
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Click Clack Dino, at Early Learning Centre
Chunky wooden dinosaur to pull along. Rewards children by making click-clacking noises when pulled along.

Blossom Farm Chester Chick, at ELC.co.uk
Large and cheerful chick with lots of textures and crinkles for baby to touch and hear. Plus vibrating mini chick. Lovely to cuddle.

Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!