Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

ELC is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC website.

ELC online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

Finger Paints - Standard, at Early Learning Center
With 6 different colours. Perfect first paints.

RCX Remote Control Car, at Early Learning Center
4 wheeled battery ride on. With remote radio control up to 7metres maximum range. 1 speed forward and reverse. Accelerator & brake on same pedal for added safety. Realistic engine and horn. Maximum speed up to 2.5mph. Suitable to carry up to 20kg

Tincase With Minibeasts, at Early Learning Centre
All your favourite bugs and beasts in a handy storage tin, for young nature enthusiasts.

Big City Rescue Station, at The Early Learning Centre
Tackle every emergency with this fantastic five-vehicle rescue station. Shoot the three emergency vehicles down the ramp, launch the lifeboat into rough seas and lift-off the chopper to coordinate the whole team from above. Requires 3 x AA batteries.

Seaside Mirror Set, at The Early Learning Center
This is a lovely bath set for active water babiesIncludes crab mirror, comb and pourer.

Table Sandpit - Pink, at Early Learning Centre
Dual-use table sandpit for sand and water play. Comes with 8 toys, cover and detachable legs. Includes slots through the centre to place funnels and water wheels. Durable 2 piece plastic cover is included to keep the sand and toys safe and easily stored. The plastic cover also doubles as a track for HappyLand vehicles (available separately) for even more ways to play.<br><br>Sand available separately, in store only

Dog And Cat Wooden Puzzle, at The Early Learning Centre
A smiling and colourful pair of wooden five-piece puzzles.

Thomas & Friends - Bertie The Bus, at Early Learning Centre
Bertie's a happy bus, who is always pleased to collect his passengers.

Magic Mirror Laptop, at Early Learning Centre
Press a button and images appear through the mirror, as if by magic! Watch your baby's face glow when they see and hear magical light and music. Learn about numbers, colours, shapes and lots more.

Tiger Cub, at Early Learning Centre
Tiger cub.

Blossom Farm Go Glow Light, at Early Learning Centre
Nightlight and torch. Use the rechargeable torch to check on your baby without disturbing them. Put it on the base for a reassuring glow. Great for finding things in the middle of the night and as a torch for older children too.

Automoblox - Blue S9 Sedan, at Early Learning Center
Cool, tactile and fascinating for little fingers, this car comes ready-to-go, and can also be pulled apart into its 20 wooden and plastic components. <br><br>While your child discovers how to dismantle and rebuild their automoblox, they’re exploring how shapes work, and boosting their fine motor skills. <br><br>Even more importantly, the car goes like a dream when pushed across the floor, and the sturdy wood can easily withstand collisions with skirtings or any daydreaming grown-up’s ankles. <br><br>All automoblox cars are compatible, and their pieces can be combined.<br><br>Car approximately 20 cm long

Goldilocks & 3 Bears, at ELC.co.uk
Recreate this classic tale using the 2 backdrops, figures of Goldilocks and three bears, beds and storycards.

Remote Control Tarantula, at The Early Learning Center
This Remote Control Tarantula is so life-like it’s frightening. Covered all over with fine, furry fibres and with eight independently moving legs, he scuttles around just like a real spider. <br><br>With multi-directional control, he’s certainly a nippy little creature, and can even spin on its eight furry independently moving legs. He can scurry across any smooth surface inside or out, with a range of up to eight metres. <br><br>Most importantly, he’s great for scaring family and friends – you have been warned.<br><br>26cm in diameter

Chunky Wooden Car Set, at The Early Learning Centre
Three sturdy cars to hold, race and chase. With easy-to-hold finger holes and free rolling wheels.

Bath Flute, at The Early Learning Centre
These fun bath flutes can be magically tuned when filled with water.Fill each flute with water to play 'real' musical notes.Comes with 5 flutes, 1 flute holder and waterproof musical sheets.

Enchanted Foam Floor Puzzle, at Early Learning Center
48 durable foam pieces to create an exciting scenes. Can also be used as a playmat.

Dig & Play Treasure Island, at Early Learning Center
Treasure ahoy! Chip away at the pirate brick to discover treasure buried long, long ago.

Wooden Hammer And Ball, at The Early Learning Center
Children have to hammer the coloured balls into the matching hole.

Geomag Just Pink! - 42 piece set, at The Early Learning Center
Geomag gets gorgeously girly with this ‘Just Pink’ set. Construction is not just a job for the boys – girls will love combining these rosy-hued magnetic rods with steel spheres to create extraordinary (and pretty) structures.<br><br>Building with Geomag encourages dexterity, creativity and logical reasoning. It’s great fun too and will soon have the whole family addicted. <br><br> This 42-piece set is a fabulous introduction to the world of magnetism and offers a whole range of possibilities. Create 2D and 3D structures, and spinning models that have a life of their own. Your child can even try making eye-catching jewellery and photo frames.<br><br>

Travel The World, at Early Learning Centre
Learn the countries and landmarks of the world with these fun games. Use Travel Tickets to visit different countries or match capital cities, landmarks and native animals to their country.

Kids Love To Learn CD, at Early Learning Centre
Kids love to learn, and this collection of twenty new songs and traditionalrhymes prove that learning can be fun. Naturally educational, these songsand rhymes will provide hours of fun family entertainment.

Littletouch Pooh Loves You Book, at Early Learning Centre
Spend a fun, song-filled day with Winnie the Pooh, as he shares lessons on friendship and emotions! Along the way, key learning skills like counting, shape identification and color/colour recognition are introduced.

Hairbrush Set, at Early Learning Centre
Pink brush, comb and mirror set plus pretty hair scrunchie.

Paint Palette, at Early Learning Centre
Six paint wells and one for water in the centre. Great for colour mixing.

Activity Caterpillar, at ELC
Cheeky caterpillar with textures and sounds. Attaches to prams, car seats and buggies.

Torch, at Early Learning Center
Handy for night-time or dark corners! Requires 2 x C batteries.

Pastel Wood Jars, at ELC.co.uk
Pink, blue and yellow jars with natural wood lids. Plustoy sugar lumps, biscuits,tea-bags and spoon.

Captain Bathtime Boat, at Early Learning Centre
Pulling the fish backmakes the boat move forwards. With detachable captain and seagull.

Cowboy Hat, at ELC.co.uk
Smart setson for mini cowboys. A great addition to the cowboy outfit, available separately, cat. no 103865.

ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!