Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

Exciting features at The Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Centre toys throughout themed playzones.

The Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.

Why we like The Early Learning Centre, UK:

• The Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Centre prices are always excellent, and The Early Learning Centre customer services are always happy to help!
• The Early Learning Centre has years of experience in its field - the The Early Learning Centre online shopping experience is testament to that.
• The The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Centre, it's a no-brainer!

VTech Winnie The Pooh Roll & Learn Tree, at Early Learning Center
The coloured balls activate sounds and music as they drop, with melodies and fun phrases. Teaches colours, animals, abc and more.

Walkie Talkie Girl, at Early Learning Center
Chat between rooms with real walkie talkies.<br><br>Requires 2 x 9V batteries

HappyLand Harbour Lighthouse, at Early Learning Centre
Floating lighthouse with water slide, speedboat and detachable lifebelt. The rotating mirror 'flashes' in the tower.

Baby Scribbler - Blue, at Early Learning Center
Even the littlest hands can easily use these chunky stamps, pen and roller (thatclip in for easy storage) to create pictures of knights and princesses. Then youcan clear the screen with the automatic return eraser.

Blackboard Eraser, at Early Learning Centre
Useful blackboard eraser. Wipe clean and start again!

Crayola Colour Explosion White, at Early Learning Centre
It may look like ordinary white paper, but ColoUr Explosion White paper lets you make wild multicoloUred designs with just one marker! <br><br>Includes:<br><br><ul><li>20-Page Color Explosion White Tablet </li><li>3 Color Explosion Broad Line Markers</li><li>1 Outline Marker<li><li>1 Stencil Sheet</li></ul>

TP Canberra Trampoline Safety Surround 12ft, at The Early Learning Center
A superb trampoline enclosure which provides a safety system for the novice trampolinist, helping jumpers gain confidence because the risk of falling off is removed. Fixes to the outside so the whole trampoline remains available for use. Comprises a galvanised steel frame with lifetime guarantee against rust causing failure, foam/rubber/PVC sleeves and UV stabilised net.

Heavy Working Vehicles, at Early Learning Centre
Diecast bulldozer, cement mixer and rescue vehicle,perfect for working on a play building site.

Bubble Jar, at Early Learning Centre
Jar full of bubble mixture and loads of different wands for bubble experiments, or to share with friends for a big bubble blowout.

Ready Mix Paint Pink, at ELC.co.uk
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Fairy Make Up Tin, at ELC.co.uk
Instant fairy shimmer kit with nailvarnish, lip gloss, eye shimmer, eye shadow and applicator

Bouncy Balls, at The Early Learning Center
Classic bouncy balls for hours of fun. Assorted colours, lucky dip!

Create A Night Sky, at Early Learning Centre
Because you would give your child the world if you could, go one step further and give them the ultimate gift of the universe.<br><br>They can follow in the footsteps of famous astronomers and create their own night sky with the domes of the Northern and Southern Hemispheres.<br><br>The assembled Create A Night Sky works as a projector creating a brilliant planetarium in your child’s room for them to star gaze every night.<br><br>Projector measures 12cm in diameter

Seaside Pour & Play, at The Early Learning Center
Bath activity bar with suction pads to stick to the bath. With three squirters, a water wheel, tap and two scoops.

7 In 1 Activity Centre, at The Early Learning Center
Activity-packed triangle featuring clock, alphabet frame, roll for paper, abacus, chalk board, sorting labyrinth and whiteboard.

Knights Sword & Shield, at ELC
Foam sword and shield to complement the knight's outfit (available separately).

Pirate Captain Outfit, at The Early Learning Center
Three-piece piratecostume including hat, trousers and jacket with integral white shirt underneath. Perfect for pirates who enjoy playing captain. Fits pirates up to 116 cm tall.

Colouring Book And Markers, at ELC
Colouring book and marker pens.

15" Ceratosaurus, at Early Learning Centre
Ceratosaurus

Fresh Mesh Bracelets Kit, at ELC
This is a fabulous introduction to the fun world of jewellery making. A simple but stylish mesh design allows your child to create an array of spangley bangles using no other tools than scissors, glue and their own imaginations. <br><br>The kit includes three pots packed full of sequins and beads. They slip easily into the tactile, lattice-work tubes where they glitter and gleam in colourful combinations. <br><br>There are 24 bracelets to make in total – and so many design possibilities that each can be unique. Young style queens will love stacking them up along their arms or giving them away as tokens of friendship.

5 Pack Red Team Knights, at ELC.co.uk
5 knights in full armour to attack or defend the castle.

Tin case With Sealife, at The Early Learning Center
A variety of ocean creatures for underwater explorers in a handy storage tin.

Wood Lower Magnetic Tiles, at Early Learning Centre
56 beautiful wooden lower case letters made from forest friendly wood.

Touch And Feel Vehicles Lift Out Puzzle, at Early Learning Centre
Big pieces and clear pictures make this a great first jigsaw.

Poppy & Hugo House, at ELC
First wooden dolls' house, with opening window shutters and door. Opens to reveal interior with chunky wooden Poppy and Hugo, plus bed, chair, table and flower.

V-Tech Dora Globe Trotter, at The Early Learning Center
Explore the world with Dora and Boots! Play in stand-alone mode to learn continents, oceans, animals and more or hook-up to the TV to open up an endless world of interactive learning fun through a cartoon style environment. Lots of age appropriate curriculum including letters, numbers and adventure learning games that teach places, animals and problem solving skills. All activities controlled by a fun Dora joystick for easy control. Features the real voices of Dora and Boots.

Click Clack Caterpillar, at The Early Learning Center
Two sides of fun - roll the balls down the zig-zag chute on one side, and the ladybird cars whizz down the track on the other side. Plays three different melodies and four whacky sounds. Requires 3 x AA batteries

Soft Stuff People & Vehicle Cutters, at Early Learning Centre
12 different shaped cutters, modelling tools and Soft Stuff all in a handy storage jar.

Woodland Summer Terrace, at Early Learning Centre
Expand the play space in your Summer Cottage with this wooden terracing. Provides room for two deckchairs and a table. <br><br>This product isan extension to the Summer Cottage, available separately, catalogue number 112630.

Natural Artist Recycled Colouring Paper, at Early Learning Centre
There's plenty of room to write and doodle in this A4 colouring pad containing80 sheets of recycled coloured paper with woodland-characters border.

All The Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Centre website you'll discover a number of awards The Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Centre difference for yourself, at The Early Learning Centre website - you won't be disappointed.