Much more than simply just another toy store, ELC.co.uk UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, ELC.co.uk produce some of the most fun and creative toys that you can buy. When you shop online at ELC.co.uk you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at ELC.co.uk: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

ELC.co.uk Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at ELC.co.uk is lots of fun - and you're sure to want to go back again and again!

ELC.co.uk is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC.co.uk offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC.co.uk website.

ELC.co.uk online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

ELC.co.uk UK is the leading toy store in the UK, and now you can enjoy the ELC.co.uk shopping experience online too, at ELC.co.uk Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at ELC.co.uk UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing ELC.co.uk to buy toys and games. See for yourself what ELC.co.uk has to offer, at ELC.co.uk website.

Paint Your Own Pet Bowl, at The Early Learning Center
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Spill Proof Bubble Tub, at ELC
Keep your bubble-mix safe in this spill proof tub.

Fisher Price Shake & Go Crash Up Speedway, at Early Learning Center
The Shake 'N Go Crash Up Speedway is an interactive playset that allows two Crash Up cars to “race” each other on a figure 8 circuit. The playset will include the track and two cars. The track does not require batteries and each car requires 3 “AA” batteries. Figure 8 shaped track composed of a group of snap together "turns", "ramps" a "center intersection", a "starting station" and a"bridge out" crash up area.

Blue Cosmic Light Scooter, at The Early Learning Center
3 wheel scooter with light up multi coloured flashing deck. Easily folds away, with adjustable height handlebars.Takes 4x AA batteries

Pop It In The Post, at The Early Learning Center
Letters and stamps with different designs and colours to help build matching skills.

Butterflies And Flowers Kit, at Early Learning Center
Make 2 sparkly butterflies and 2 colourful flowers with this complete kit.

5 Pack Red Team Knights, at Early Learning Centre
5 knights in full armour to attack or defend the castle.

Coupe Ride On, at Early Learning Centre
Sporty car to pusharound in, indoors or out, with hooter.

Fantasy Ponies, at Early Learning Centre
Mother and baby unicorns anda beautiful fairy.

Soft Stuff Fairy Wonderland, at Early Learning Centre
Mould pretty fairies and add hair, hands, feet and wings. Includes three colours of Soft Stuff, snail roller and tools, plus toadstool storage jar.

Rosie's World - Buttons & Bows Boutique, at Early Learning Centre
Gorgeous Rosie runs Buttonsand Bows the dress shop. She loves making things for her friends. Open up the cool shop and try the stylish clothes on Rosie. Help her twirl in the mirror, then try on another outfit.Requires 2 x AAA batteries.

Enchanted Foam Floor Puzzle, at The Early Learning Center
48 durable foam pieces to create an exciting scenes. Can also be used as a playmat.

Space & Robo Poppers, at Early Learning Centre
Popping robot and alien whose pieces pop together for easy fun construction; and they make great popping sounds when stretched.

Fisher Price My Baby Doll, at The Early Learning Centre
The sweetest, most realistic and interactive baby for you to name. She recognises her name, asks for her bottle, talks to you, plays peekaboo, giggles, holds her blanket and uses her own accessories.<br><br>Requires 4 x AA batteries

Do Your Ears Hang Low Book, at The Early Learning Center
Two sweet and silly, floppy-eared puppies make friends and bounce their way through this fresh, fun-filled interpretation of a familiar and much-loved children's song. Includes an exciting lift-the-flap surprise on the final page.

Light & Sound Dog Rattle, at The Early Learning Centre
Dog's nose lights up when pressed. With tunes, textures and rattles. Good for teeth.

Wooden World Tube Train, at Early Learning Centre
2 tube train carriages to take the city people to work.

Travel The World, at Early Learning Center
Learn the countries and landmarks of the world with these fun games. Use Travel Tickets to visit different countries or match capital cities, landmarks and native animals to their country.

Street Mouse - Pink, at The Early Learning Centre
Put the whiz into computer whiz kid. <B>A cute and cool little run-around<B> that is actually a <B>fully functioning 800 dpi optical mouse.<B> With left and right click buttons and a scroll wheel, its <B>cute curvy styling<B> and sculpted body are perfect for negotiating the twists and turns of the web. <BR><BR>The pink Street Mouse has alloy style wheels, tinted windows, working blue LED headlights and tail lights and plugs into your computer via a PS2 or USB port. No mouse mat needed.

Thomas & Friends - Peter Sam, at The Early Learning Center
Peter Sam is a hard worker and never grumbles about extra work

UV Hat - Blue, at Early Learning Center
UV protection hat with flap to cover neck. One size.

Super Scribbler - Blue, at ELC
With 3-in-1 pattern roller, 4 stampers, mechanical wiper, pen and tray.

Light And Sound Drum, at Early Learning Centre
3 modes of play including 4 demo melodies, 3 silly sounds and a free play option. Roll the drum to get rolling sounds and flashing lights.

Jitterbugs, at Early Learning Centre
Children have to use the magnetic spiders to catch the creepy-crawlies. Requires 1 x C battery.

Large Foot Pump, at Early Learning Centre
Large foot pump for inflatables.

Peek-A-Boo Garden, at ELC.co.uk
Garden creatures pop up when knobs are twisted, pushed, pulled or turned.

Pull Along Phone, at Early Learning Centre
A truly mobile phone for your toddler to pull along. Great for encouraging walking. They can turn the dial, pick up the phone and have a chat whenever they like, just like Mum or Dad.

Rainbow Aquadraw, at ELC.co.uk
Create no-mess colourful pictures with the Aquadraw pen, special paintbrush pen and stampers.

Fabric Party Bags, at ELC
Make your party really special with these fabric party bags. 8 bags included.

Baby Active My 1st Trampoline, at ELC.co.uk
Padded trampoline for safe bouncing, with chunky rail to grasp for balance. For indoor or outdoor use.Easy self-assembly.H59 x W70 x D70cm.

All ELC.co.uk toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC.co.uk toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC.co.uk in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC.co.uk website you'll discover a number of awards ELC.co.uk toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC.co.uk's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC.co.uk difference for yourself, at ELC.co.uk website - you won't be disappointed.