All Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Center website you'll discover a number of awards Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Center difference for yourself, at Early Learning Center website - you won't be disappointed.

For over 30 years, Early Learning Center has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Center's passion for learning through play and commitment to quality make Early Learning Center toys as relevant to today's children as those of 30 years ago.

Early Learning Center is much more than just another toy store, and at the Early Learning Center website you quickly discover what makes Early Learning Center different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Center stand out from all the rest. Whatever you decide to buy from Early Learning Center - you certainly won't be disappointed!

Exciting features at Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Center toys throughout themed playzones.

Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.

Automoblox - Blue S9 Sedan, at The Early Learning Center
Cool, tactile and fascinating for little fingers, this car comes ready-to-go, and can also be pulled apart into its 20 wooden and plastic components. <br><br>While your child discovers how to dismantle and rebuild their automoblox, they’re exploring how shapes work, and boosting their fine motor skills. <br><br>Even more importantly, the car goes like a dream when pushed across the floor, and the sturdy wood can easily withstand collisions with skirtings or any daydreaming grown-up’s ankles. <br><br>All automoblox cars are compatible, and their pieces can be combined.<br><br>Car approximately 20 cm long

Summer Cottage Fire Station Room, at ELC
Add an extra dimension to your summer cottage with this tie-on fabric fireengine room. It encloses the bottom of the cottage making it an ideal place tosit with your friends.<br><br>This room fits with the Summer Cottage only. It does not fit with theSummer Terrace.

Pirate Island Floor Puzzle, at ELC
Find the treasure in this 24-piece puzzle. 60 x 60cm

Woodland Swing Slide Combination, at ELC
Classic wooden swing and slide, with steps and platform to reach the slide. The wood is carefully selected high- grade Scandinavian Redwood. It is treated to ensure a long life, and is child safe. Home assembly required.

Wooden Threading Beads, at Early Learning Centre
Ideal for shape and colour recognition, and developing numerical skills. 24 colourful beads for threading.

Voice Recorder Phone, at Early Learning Centre
This phone has a light-up happy face and a record and playback function to stimulate your baby's senses.

Soft Ball Pack, at ELC.co.uk
Soft football, basketball and rugbyball.

Ready Mix Paint Yellow, at ELC
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Graco 3 Wheeler Buggy, at ELC.co.uk
Trendy three-wheeler for off-road adventures. Will give a doll the smoothest ride however bumpy the ground is.

Shopping Game, at Early Learning Centre
Take turns to fill a vanwith magnetic foods in this memory game.

Captain Bathtime Boat, at The Early Learning Centre
Pulling the fish backmakes the boat move forwards. With detachable captain and seagull.

HappyLand Funfair, at Early Learning Centre
Bring all the fun of the fair to your child's HappyLand. With rocket ride, pirate swing, kiddie train and carousel with music. Includes two children, a clown and a fairground worker.

Gaucho S, at The Early Learning Center
The ultimate children's ride on. 24 volt rechargeable suitable for 2 children. 3 speed forward and reverse gears Disc brake. Real AM/FM radio Separate brake and accelerator for truly realistic driving. Adult lockout control for peace of mind. Dimensions 98 x 90 x 131cm approx Suitable to carry up to 50kg approx 4-8years<br><br><b> This product is still available to order, but unfortunately delivery before Christmas cannot be guaranteed </b>

Wobbly Wheels Fire Engine, at The Early Learning Center
Watch as his eyes wobble as you push him along. Listen to the sirens. Push the different buttons for various sounds and melodies. Adjustable sound level. Helps develop hand and eye coordination.

Emergency Police Moped, at The Early Learning Centre
Your child can patrol yourhome to their heart's content with this fab wooden three-wheeled scooter. With rubberised wheels and storage bay under the seat.

Push Along Puppy, at The Early Learning Centre
Push the puppy along to see his feet flip forwards as he scampers on wonky wheels. He loves going for a walk. Requires 2 x AA batteries.

Cella Accessory Machine, at Early Learning Centre
Make your own funky key rings, bag charms, cool phone danglers and more. The Cella Accessory Machine allows girls to create really pretty accessories in minutes, using photos, pictures and sparkly beads. The simple mechanism means that the creative possibilities can be extended into other areas such as making your own necklaces, earrings and bracelets too.<br><br>Comes with a variety of component parts plus cool sparkly beads to get girls started.All the accessories store away within the Accessory Machine too.<br><br>How to use:<ul><li>Choose the template and your beads, charms, cord or ribbon.</li><li>Load them into the top of your Cella Accessory Machine.</li><li>Simply press the lid down.</li><li>Your accessory is ready to use in seconds!</li></ul><br><br>No batteries required. Height: 15cms, Length: 21cm, Width: 21cm.

My First LeapPad 2 Princess Tales, at ELC.co.uk
The story side of each book tells a warm tale which your child will love, while the activity side provides hours of fun activities that develop pre-reading skills, pre-maths skills and other essential pre-school sessions. For use with My First LeapPad.

Bosch Tool Case, at ELC
Carrycase with tough drill, saw, hammer, wrench and lots more. Great for workers on the move.Requires 3 x AAA batteries.

Thomas & Friends - Salty, at ELC
Salty is an older diesel engine who loves to tell tales of the sea. He is at his happiest down by the docks.

Pets 6 In A Box Puzzle, at The Early Learning Centre
Six simple puzzles, featuring popular family pets. Made from forest friendly paper.

Jolly Phonics Frieze, at Early Learning Centre
Learn all the sounds from the Jolly Phonics learning system with this brightly coloured Frieze which has 7 panels. Can be displayed as a continuous Frieze or a poster.

Wooden Bell Sticks, at ELC.co.uk
Multi-coloured wooden sticks with jingly bells to shake.

LeapFrog Phonics Radio, at The Early Learning Center
Carry-along radio includes flip-book with buttons topress that play a song and learn letters sounds and phonics.

Fisher Price Snap n Style Elena, at ELC
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Horay For Thomas Puzzle, at Early Learning Centre
Enjoy piecing together Thomas and Friends with this easy to complete 35 piece puzzle. Includes handy storage tin with handle.<br><br>Puzzle size 30 x 44cm, Dimensions of tin 19.5 x 15.5 x 8.5cm.

Friction Movement Helicopter, at ELC.co.uk
Push the Friction Helicopter to watch him whizz across your floor.

Blossom Farm Pogo Puppy, at ELC
Soft fleece plush, press his tummy to hear him bark.

Rosie's World - Daisy's Funky Car, at Early Learning Centre
Drive Daisy in her cool car.She loves listening to music on the stereo. Daisy can explore anywhere and find the perfect spot for a picnic. Requires 2 x AA batteries.

Science Museum Walk'N'Glide Skates - Black, at Early Learning Center
Getting your skates on couldn’t be easier than with these innovative Walk ‘n’ Glide wheels. A fully adjustable patented frame straps to feet in seconds, converting a pair of normal shoes into a fun and fabulous set of hot-pink skates. <br><br>Your child will improve their balance and coordination, and even learn about friction, forces and motion as they glide. <br>The unique two-wheel design makes it easy and safe for your child to walk on their toes when they need to go slow. And when they want to feel the ground beneath their feet again, the skates are small and neat enough to be easily stored away in a bag. <br><br>Fully adjustable to fit most shoe sizes. <br><br>Wheels approximately 7cm in diameter<br><br>

Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Center Direct offers you the convenience and choice of home shopping, from the Early Learning Center website. To ensure your safe-shopping experience at Early Learning Center, you can also rest assured that Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!