For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!

Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

Early Learning Centre is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street Early Learning Centre offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning Early Learning Centre website.

Early Learning Centre online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Dolls House Studying Room, at The Early Learning Center
Set includes a computer desk with computer, monitor, keyboard and printer, abook shelf with 3 books, a chair with cushions, telephone, clock and a wastepaper basket.

Fisher Price Calcubot, at The Early Learning Centre
Fun calculator 'friend' from Fisher Price that teaches number skills and problem solving, with quizzes and games.

Fairytale Castle, at The Early Learning Centre
Play out your Fairy tales in this beautiful castle that opens up. Comes with 1 x Castle, 1 x Bed, 2 x Chairs and 5 x Figures.

Spa To Go, at Early Learning Centre
Girls just wanna have pampering! And it’s all in here – a spa in a box. There are fragrant flower fizzies, flower confetti soap flakes and a magic unfolding washcloth for long, lazy bath times. A cool gel eye mask makes homework deadlines disappear and all you need for rewarding hard working heads, hands and feet is included, from nail polish to headband and all the bits and bobs in between.<br><br>A groovy travel bag gathers it all up for spa parties and sleepovers. <br><br>Look good, smell good, feel good. It’s great to be a girl.<br><br>

Bug Living Microscope, at ELC.co.uk
With two magnifying containers,tweezers, incubator, adjustable focus and lights for focussing on objects.

Leapfrog Alphabet Pal, at ELC
Pull across the room to hear the ABCsong, or press to hear music, and learn colour and letter sounds..

Artist Paper - White, at ELC.co.uk
Paper for all your artistic needs.

Space Transpoppers, at Early Learning Centre
Slot together the pieces to make space vehicles or a rocket. Move the bendy pieces for a great popping sound.

UV Hat - Blue, at ELC
UV protection hat with flap to cover neck. One size.

LeapFrog Learn & Groove Animal Sounds Guitar, at Early Learning Center
Musical learning for your little one. Three play modes introduce numbers, songs and animal sounds.

HappyLand Harbour Lighthouse, at Early Learning Center
Floating lighthouse with water slide, speedboat and detachable lifebelt. The rotating mirror 'flashes' in the tower.

Jolly Phonics Book 2, at The Early Learning Centre
Fun activity books get reading and writing skills off to a flying start. Book 2of 7.Jolly Phonics is a fun and multisensory way to learn the sounds thatletters make and how to put them together to build words

Ready Mix Paint Pink, at Early Learning Centre
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

Bathtime Baby Ducks, at Early Learning Centre
Splash time again, add these 4 colourful baby ducks to play with in your bath.

Large Cheetah, at Early Learning Centre
Large Cheetah

Light & Sound Dump Truck, at Early Learning Center
Put in the driver tolisten to phrases, and press the button to hear tipping sounds as the dumper unloads. Comes with two construction work er figures.

Pink Lights & Sounds Camera, at The Early Learning Centre
Features a flash, realistic camera sounds and a list of funny portraits.

Energy Armbands Sportacus, at ELC.co.uk
Designed to look just like the ones Sportacus wears and even makes the same motion sound effects.

Gigantic Endangered Species Floor Puzzle, at Early Learning Center
Beautifully painted scene showing some of the world's most threatened species. Contains 53 pieces. 95 x 135 cm

Shut The Box, at Early Learning Center
This cunning game gives a new meaning to the name ‘brain box’. <br><br>It’s an addictive game of skill and number counting that will give even the quickest grey matter a proper workout. It also makes a perfect present.<br><br>Watch your child use their mind against as many friends as they like in this hugely entertaining dice-rolling contest. <br><br>Box measures 28cm x 20cm.

Bosch Vacuum Cleaner, at The Early Learning Centre
With switch, realisticsounds, flexible hose and swirling beads.

Rosie's World - Buttons & Bows Boutique, at The Early Learning Centre
Gorgeous Rosie runs Buttonsand Bows the dress shop. She loves making things for her friends. Open up the cool shop and try the stylish clothes on Rosie. Help her twirl in the mirror, then try on another outfit.Requires 2 x AAA batteries.

HappyLand Emergency Vehicle Playset, at ELC.co.uk
Trio of emergency service vehicles, each with its own HappyLand character todrive it.

Thomas & Friends - The Engine Shed, at Early Learning Centre
So this is where Thomas and his pals sleep! Works with Round-About Action Turntable. Contains sheds for up to 5 trains. Compatible with Wooden World track.

Blossom Farm Dillon's Cot Light Show, at Early Learning Center
Relaxing music, soft lights and entrancing ceiling projections to help your baby drift off to sleep. Easy to attach to the cot, and comes with a remote control unit, so you can activate whichever element you like, without disturbing your baby, or getting out of bed.

Woodland Fairies, at ELC.co.uk
Three fairies with their own flower, and a baby fairy on a floral bower for dreamy garden days.

Leapster Disney Princess Game, at The Early Learning Centre
Join Ariel and Cinderella in their worlds and play 5 exciting games that teach essential skills. Learning is rewarded as you progress from Little Lady to a Royal Highness! This enchanting educational game features the beloved Disney Princesses in animated activities that teach fundamental early reading and mathematical skills.

Glitter Shakers, at Early Learning Center
Five tubes of different coloured sparkles.

Soft Stuff modelling tool, at Early Learning Centre
Sturdy wooden tools for inventive modelling.

Zebra, at The Early Learning Centre
ZEBRA

Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, Early Learning Centre Direct offers you the convenience and choice of home shopping, from the Early Learning Centre website. To ensure your safe-shopping experience at Early Learning Centre, you can also rest assured that Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!