Why we like Early Learning Center, UK:

• Early Learning Center UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Center prices are always excellent, and Early Learning Center customer services are always happy to help!
• Early Learning Center has years of experience in its field - the Early Learning Center online shopping experience is testament to that.
• The Early Learning Center Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Center!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Center, it's a no-brainer!

All Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Center website you'll discover a number of awards Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Center difference for yourself, at Early Learning Center website - you won't be disappointed.

Much more than simply just another toy store, Early Learning Center UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Center produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Center you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Center: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Center Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Center is lots of fun - and you're sure to want to go back again and again!

Tap A Shape, at Early Learning Centre
With cork board, hammer, tacks and shapes.

Pink C Bt 4 Pack, at The Early Learning Center
Pink batteries.

Cool Keyboard, at Early Learning Center
Packed with features, this keyboardcan create all sorts of sounds. Your child can play tunes with the 24 keys, add rhythms, pick instrument sounds, record tunes and play them back.

Bead Bonanza, at The Early Learning Center
Design all sorts of cool jewellery and hair accessories plus a jewellery box with this exciting set.

Non Slip Bath Mats, at ELC.co.uk
6 bright sea creature non slip bath mats.

Classic Wooden Abacus, at The Early Learning Center
The traditional way to add up, this is great for practising basic maths. Contains 10 rows of brightly coloured counting beads.

Magnet & Sticker Machine, at The Early Learning Centre
Now your child can create their very own stickers and magnets. Just insert a design into the compact machine, give the handle a twist, and out they pop – ready to adorn fridges, photo frames, pencil cases and much more. <br><br>There’s a sheet of pre-made motifs to get your child started but they’ll find creating their own designs even more rewarding and fun. Drawings, photos of friends, cut-outs from magazines, even fabrics, will all produce great professional-looking results. <br><br>There are two easily interchangeable cartridges – one for stickers and one for magnets. Refill cartridges are also sold separately so the possibilities for production are truly limitless.

HappyLand Village Vet, at The Early Learning Center
To keep Happyland's animals ship shape. Includes vet Mr Paws, veterinary nurse,surgery, four pets, kennel and van.

Lunar Jim Talking Ripple, at ELC
Ripple has posable arms, legs and head and says five phrases.

My First Kitchen, at Early Learning Center
Complete kitchen loaded with fun features including an oven button to press that changes the picture inside and pots that rattle when you shake them. Requires 3xAA batteries.

Crawl And Roll Mirror, at The Early Learning Centre
Push along this light-up mirror, and crawl after it. Listen to the music, and check out the gorgeous baby inside as the mirror spins around.

Dressing Table, at Early Learning Centre
Pretty dressing table with 3 drawers, lights, mirror, stool, battery- operatedhairdryer and accessories. Plays 8 melodies. Requires 6xAA batteries.

Leapster Learning Game System - Green, at Early Learning Center
The Leapster Learning System is a touch-sensitive screen handheld system that gives you hours of fun while developing key skills. PLAY educational games, READ electronic story books, CREATE works of art, WATCH interactive videos. Comes with interactive cartridge. Requires 4 x AA batteries (not included).

Space Transpoppers, at The Early Learning Centre
Slot together the pieces to make space vehicles or a rocket. Move the bendy pieces for a great popping sound.

VTech Alphabet Desk, at Early Learning Center
Alphabet Town is the place to go for all your essential pre-school learning. Press the chunky, light-up alphabet buttons and turn the clock hands to interact with the 8 activities that teach the alphabet, spelling, words, numbers, phonics, memory skills and time concepts with 26 cheerful melodies and lots of fun sound effects. Encourages language development, independent learning, discovery and exploration. Features a useful carry handle so you can take your town wherever you go.

Glass Painting, at Early Learning Centre
Create designer stationery with this introduction to glass painting. Simply colour in the printed designs with the translucent paints for a stained glass effect.

VTech Sort & Learn Helicopter, at The Early Learning Center
Pull-along fun sorting helicopter. There are two modes of play teaching animals, colours and objects. With music and fun sounds too.

Heavy Working Vehicles, at ELC.co.uk
Diecast bulldozer, cement mixer and rescue vehicle,perfect for working on a play building site.

Vehicle Pop up Camper Tent, at ELC
This funky vehicle pop up camper tent is compatible with the ELC tunnel. Suitable for indoor and outdoor play. The camper tent conveniently collapses for easy storage and portability.

Forest Friendly Colouring Pencils, at The Early Learning Center
Keep pencils tidy in thishandy recycled-cardboard storage tub. Comes with 30 coloured pencils made fromforest-friendly wood.

Triangle, at The Early Learning Center
Ting ting! Triangle and beater to add to your percussion collection!

LeapFrog ClickStart Animal Art Studio, at Early Learning Centre
Use your mouse to create your own animal adventure! Creative activities set in four different habitats encourage mousing while teaching skills for school.<br><br> Teaches:<br><br><ul><li>Shapes</li><li>Patterns</li><li>Colours</li><li>Music</li><li>Animals</li></ul> <br>Computer Skills:<br><br><ul><li>Creating with technology</li><li>Early and advanced mousing</li></li></ul>

Green Science Dynamo Torch, at The Early Learning Centre
Turn a simple toy motor into a generator that converts hand motion into electrical energy and powers a light bulb. No battery, no pollution, just amazement! The generator could be used as an awesome emergency torch.<br><br>Assembled Dynamo Torch is 4.5cm long x 12cm tall x 5.5cm wide.

Doll House Kitchen Room, at Early Learning Centre
The perfect set for your doll family to plan and cook a meal. Set includes acooker, sink, refrigerator, table with shelves and lots of kitchen accessories.

Sweet Princess 5-6 Years, at Early Learning Centre
Softest pink shimmery dress with flower detail at waist, headdress and matching silky bag.

Remote Control Metal Detector Car, at Early Learning Center
Your child can hunt for hidden treasure with this Remote Control Metal Detector Car. When the vehicle passes over buried metal, a secret sensor beeps and the excitement begins: could it be coins or even gold?<br><br>The handset directs the buggy at distances up to 25 feet. Your child can steer it round the garden (improving their coordination as they go) or take it to the beach to see what delights they can dig up beneath the sand – the rugged, oversize wheels can cope with practically any terrain.<br><br>25cm long x 20cm wide x 18cm high. Requires 1 x 9v and 4 x AA batteries (not included).

National Geographic Explorer Kit, at Early Learning Centre
Little explorers will love being at large in the great outdoors with this fantastic kit. There’s a magnifying glass and a pair of top-quality binoculars for close inspections, an LED torch for nocturnal nature-watching, and a compass for expert navigation. <br><br>Once they start hunting around, your child will see that nature is full of wonders, from fabulous flowers to deliciously disgusting bugs and beasties. They can test their new-found knowledge with the Nature Quiz cards included, designed to entertain and educate. <br><br>The solid, sturdy equipment can be used in virtually any outdoor environment but there’s no need for your child to stray far. Even the humblest of back gardens is teeming with life and fascinating things.<br><br>Magnifying glass lens 3.3cm in diameter<br>Compass 5cm in diameter<br>Torch 8.5cm long<br>Binoculars approximately 11.5cm x 12cm<br>

Lunar Jim Umbrella, at ELC
PVC Tinted Dome Umbrella featuring Lunar Jim, Rover, Ripple, Ted and Eco.

Fisher Price Push & Go Farm Truck, at ELC
Push the cow driver down to make the truck move and hear sounds. The baby animals click and rattle.

Keepsake Box Kit, at Early Learning Centre
Personalise your box forkeeping special treasures safe. Includes wooden box, pink felt, butterfly stickers, sequins, holographic flower stickers, glue and instructions.

Buying direct from Early Learning Center Toy Store website saves you money. With the Early Learning Center bulk-buying power Early Learning Center cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Center customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Center and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Center Online.