Buying direct from Early Learning Centre Toy Store website saves you money. With the Early Learning Centre bulk-buying power Early Learning Centre cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. Early Learning Centre customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to Early Learning Centre and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at Early Learning Centre Online.

All Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout Early Learning Centre website you'll discover a number of awards Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the Early Learning Centre difference for yourself, at Early Learning Centre website - you won't be disappointed.

Much more than simply just another toy store, Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

White Cradle, at The Early Learning Center
Rocking cradle with duvet and pillow, to give your doll the sweetest dreams.

Wooden Magnetic Playcentre, at The Early Learning Center
Wooden playcentre with magnetic chalkboard, magnetic letters, paper, chalks and eraser.

Green Straight Slide Extension, at The Early Learning Center
Extension to your slide protects lawns and keeps clothes clean.

Snowflake Fairy 3-4 Years, at Early Learning Centre
White (with a hint of pink) dress with wings,

Blossom Farm Pogo Puppy's Piano, at ELC
This light-up piano encourages your baby to kick and explore. When your baby presses a textured key they're rewarded with lights and a choice of melody, piano or animal sounds. With straps for attaching to the cot and machine washable fabric.

Geomag Glow Rods and Panels - 80 piece set, at Early Learning Center
There’s something irresistible about magnets. Young minds and fingers will be drawn to this construction kit, using magnetic rods, steel spheres and panels that combine ingeniously to create extraordinary 2-D and 3-D structures. The discoveries needn’t stop at bedtime, as after lights-out their creations will glow spectacularly in the dark.<br><br>Contains 80 colourful pieces and a helpful instruction booklet to start you off. After that it’s up to you! Geomags encourage manual dexterity, creative and logical reasoning and instil a fundamental knowledge of physics, geometry, engineering and architecture. Did we forget to mention it’s fun too? It’s fun too!<br><br>

TP Kingswood Double Swing Arm, at Early Learning Centre
The Kingswood double swing arm allows you to attach additional rides to the Kingswood play system, giving children extra opportunities for play. The double swing arm can be connected to the Kingswood Low Tower base unit at either low or full height. Please note the pirate boat is the only ride that can be used if the swing arm is attached at low height. If attached at full height, any 2 of the pirate boat, swing or skyride can be used. These rides are available separately.

Light & Sound Dog Rattle, at Early Learning Centre
Dog's nose lights up when pressed. With tunes, textures and rattles. Good for teeth.

HappyLand Post Office, at Early Learning Centre
Mrs Morris and Postman Percy are always working hard in the post office to deliver your post on time.

Cars Shake & Go Mater, at The Early Learning Center
Extra cars to go with the Race Track. Just shake the car to start the engine.

Wooden World Train Set In Folding Bag, at Early Learning Centre
Foldaway carry mat with town scene printed on inside to lay figure of eight track on. Includes engine, track and other accessories. Ideal toy for use on the go due to easy storage within the carry case.

Paint Your Own Dinner Set, at ELC
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

TP Kingswood Short Steps, at Early Learning Center
A two step wooden ladder to make access to the Kingswood Low Tower even easier for little ones.

Mamas & Papas Raider Girl, at ELC.co.uk
High Quality re-chargeable battery ride-on with 6 volts power. <ul><li>Single Speed Forward only</li><li>Accelerator and Brake on same pedal for added safety</li><li>Max Speed up to 2.5mph</li><li>Suitable to carry up to 20kg approx</li></ul>

Motorbike, at Early Learning Center
Features racer-like styling with wide wheels for easy balance & easy grip handles help your toddler steer.

Ewe, at Early Learning Center
This ewe would be a wonderful addition to your farm.

Bendy Belles - Jess, at ELC.co.uk
This friendly doll is perfect for playing with the dolls' mansion. And just as fun elsewhere too. She's poseable, so can sit up andbend.

Charlie & Lola 48pc Puzzle, at ELC
Charlie & Lola 48 piece Puzzle

D Battery 2 Pack, at Early Learning Centre
D battery 2 pack

Breakfast In Bed, at Early Learning Centre
Pastel wooden tray with a complete yummy breakfast. Your child can make the breakfast, then enjoy it themselves or take it to a deserving toy – or parent. What a treat!

Bio Bytes Hand Unit with T-Rex, at The Early Learning Center
Train, battle, and dominate multiple species with the new interactive bio bytes! Train your predator and then battle for survival. Requires 4xAA batteries.

Table - Blue, at ELC
Lightweight plastic blue table where your children can do all their arts and crafts. With detachable legs to allow easy storage.

Bead Bonanza, at The Early Learning Centre
Design all sorts of cool jewellery and hair accessories plus a jewellery box with this exciting set.

7 In 1 Activity Centre, at Early Learning Centre
Activity-packed triangle featuring clock, alphabet frame, roll for paper, abacus, chalk board, sorting labyrinth and whiteboard.

15" Ceratosaurus, at ELC
Ceratosaurus

Here We Go Round the Mulberry Bush CD, at Early Learning Center
35 favourite action and activity songs and rhymes are featured on this 60 minute CD. From simple hand rhymes through to marching songs the album features such favourites as One Finger One Thumb, Hop Skip And Jump, If You’re Happy And You Know It, The Grand Old Duke Of York and The Hokey Cokey.

Thomas & Friends - Thomas The Tank Engine, at Early Learning Centre
Thomas is a cheeky chappy who's always getting into scrapes but also likes to be a 'Really Useful Engine'.

Natural Artist Glue, at The Early Learning Center
This bottle is made from PET plastic (a plastic which is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

Password Journal, at ELC
Opens only to your voice. Once inside use your voice to control the date, timeand alarm. Use the UV pen and light to keep all your secrets safe and if anintruder tries to access your journal the intruder alarm will sound. Requires 3x AAA Batteries (Not Included).

In The Jungle CD, at Early Learning Center
This 60 minute CD is packed fun of fantastic jungle sound effects as well as 20 animal songs that come straight from the depths of the deepest jungle. Includes such favourites as The Lion Sleeps Tonight, Never Smile At A Crocodile, I Just Can’t Wait To Be King and The Bare Necessities.

Early Learning Centre UK is the leading toy store in the UK, and now you can enjoy the Early Learning Centre shopping experience online too, at Early Learning Centre Online. Discover a vast array of fun toys for babies and young children, with affordable prices throughout, and deliveries made right to your door - shipping on some orders is also free!

Here are just some the the sections you'll discover at Early Learning Centre UK website: Sport & Activity, Baby & Toddler, Let's Pretend, Action & Adventure, Making Music, Puzzles & Games, Learning & Books, Art & Creativity, Character Toys and lots more. It's no wonder that more and more people are choosing Early Learning Centre to buy toys and games. See for yourself what Early Learning Centre has to offer, at Early Learning Centre website.