Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

V-Tech Grow Go Ride-On, at The Early Learning Centre
Starts and a driver panel for floor play with realistic features and flashing lights. Driver panel then attaches to ride on. flip the ride on wheels the other way up for a fun rocker. Introduces first words and expand vocabulary with introduction of age-appropriate words. Variety of manipulative features. Easy assembled and comes apart for storage.

Small Giraffe, at ELC
Small giraffe plastic animal figure.

Snow Angel 12-18 Months, at Early Learning Center
White (with a hint of pink) dress with wings, designed specially for snow angels.

Alphabet Bingo, at ELC.co.uk
Fun game for up to four players, which helps with learning letters of the alphabet.

Leapster Ratatouille Game, at Early Learning Centre
Cook up a storm with Remy, Emile, and Linguini as you learn essential reading skills! Sort food, catch ingredients and ride rapids in the Paris sewers as you help Remy accomplish his dream of becoming a great chef!<BR><BR>Teaches: Phonics Skills, Word Building, Matching, Food Groups and more!

Table Sandpit - Blue, at Early Learning Center
Dual-use table sandpit for sand and water play. Comes with 8 toys, cover and detachable legs. Includes slots through the centre to place funnels and water wheels. Durable 2 piece plastic cover is included to keep the sand and toys safe and easily stored. The plastic cover also doubles as a track for HappyLand vehicles (available separately) for even more ways to play.<br><br>Sand available separately, in store only

Car Transporter, at ELC
Load the cars onto the transporter and take them wherever they need to go. Comes with 2 cars that can be magnetically linked.

Folding Trike, at Early Learning Center
Sturdy three-wheeled tricyclewith extendable, detachable handle for parents to use. Free wheel facility on the front wheel allows trike to be pushed safely. Can be easily folded for storage and transportation, and comes complete with storage bag.

Alphabet stickers, at Early Learning Centre
A collection of alphabet stickers to create words and fun messages

Fairy Toadstool Cottage, at The Early Learning Centre
Toadstool house with carryhandle. Comes with two fairies, pixie, snail, table and fairy bed. Makes fairy sounds when the flower is pressed. Requires 2 x AA batteries.

Bugs Living Microscope, at ELC
With two magnifying containers, tweezers, incubator, adjustable focus and lights for focussing on objects.

Fisher Price Digital Camera - Pink, at The Early Learning Center
With dual hand-grips and two-eye viewing for easy use. The 3 cm colour LCD screen allows kids to instantly see the pictures they have taken. Features include 8 MB memory for over 60 pictures, USB cord for computer connection, photo editing CD-Rom, built-in flash and wrist strap.

Wooden Glockenspiel, at Early Learning Centre
Eight-note rainbow glockenspiel that's really fun to play, with two sticks and a washboard too.

Fisher Price Tumble Time Tigger, at Early Learning Centre
It's Tigger Time. Kids are not going to believe their eyes when they see what Tigger can do. To start the fun press his ear. Then, kids can magically bring Tigger to life by clapping their hands calling out to him. Through sound activation kids can really interact with Tigger. He will respond by doing cartwheels and funny handstands. Kids will never know what Tigger is going to do next.

Wooden Rocking Horse, at Early Learning Center
Bright and sturdy rocking horse, to encourage your baby to rock for themselves. Made from forest friendly wood.

Build Your Own Fire Engine Kit, at The Early Learning Centre
Build your own easy to assemble fire engine, with a battery-operated screwdriverthat fits underneath the vehicle to make it move.

Roary Silver Hatch Race Track, at Early Learning Centre
Race battery-powered Roary and Maxi around Silver Hatch, with commentary from Big Chris too. Requires 3 x AA, 4 x AAA batteries, not included.

Fairy Princess Puzzles, at Early Learning Center
Four puzzles on a pretty fairy princess theme, with large pieces for little hands.

Summer Cottage Playhouse, at The Early Learning Centre
Gorgeous wooden cottage on stilts with flower pots and curtains for a perfect home sweet home. Made from pressure treated Scandinavian Redwood combined with galvanised steel, the timber is covered by a five year warranty against wood rot, and a one year guarantee on all other parts. Home assembly required.

Baby African Elephant, at The Early Learning Centre
BABY AFRICAN ELEPHANT

HappyLand Christmas Set, at The Early Learning Centre
Every HappyLand needs a Santa. With Rudolf, Santa's sleigh and cheerful snowman to make your HappyLand truly festive.

Dolls' House Children's Room, at Early Learning Center
This delightful set comes with bunk bed and ladder, rocking horse, toy train, cradle with baby inside and a cute miniature dolls' house.

Thomas & Friends - Iron 'Arry & Bert, at ELC
These two diesel engines work together in the scrapyard.

Flower Sit N Bounce Ball, at Early Learning Centre
Bounce for hours on these fun,inflatable hoppers.

Wooden Bell Sticks, at ELC
Multi-coloured wooden sticks with jingly bells to shake.

Remote Control T-Rex, at The Early Learning Centre
Remote controlled T-Rex, walks all by himself, with flashing eyes and roaring sounds. Requires 4 x AA batteries.

Medium UV Suit - Pink, at The Early Learning Center
Protects from sunburn and harmful UV rays. With 50+ UV protection. (2-4 years)

Mini Farm Tub, at ELC
Tub of 32 assorted mini farm animals.

Soft Stuff Alien Adventures, at Early Learning Centre
Includes alien extruders, rollers, cutters and Soft Stuff, all in a rocket shaped jar.

Puzzle Trax Town, at ELC.co.uk
Eight piece puzzle with a wind up vehicle. Piece the puzzle together to create a track for your car. Made from forest friendly paper.

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.