For over 30 years, ELC.co.uk has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC.co.uk's passion for learning through play and commitment to quality make ELC.co.uk toys as relevant to today's children as those of 30 years ago.

ELC.co.uk is much more than just another toy store, and at the ELC.co.uk website you quickly discover what makes ELC.co.uk different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC.co.uk stand out from all the rest. Whatever you decide to buy from ELC.co.uk - you certainly won't be disappointed!

Why we like ELC.co.uk, UK:

• ELC.co.uk UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC.co.uk prices are always excellent, and ELC.co.uk customer services are always happy to help!
• ELC.co.uk has years of experience in its field - the ELC.co.uk online shopping experience is testament to that.
• The ELC.co.uk Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC.co.uk!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC.co.uk, it's a no-brainer!

At the ELC.co.uk Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC.co.uk range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC.co.uk, UK:

ELC.co.uk Home Page Rhythm And Beats DrumpadThomas &Amp; Friends Lighthouse BridgePastel Wood JarsDeluxe Swing SeatBlossom Farm Pogo Puppy'S PianoNatural Artist GlueThomas &Amp; Friends - ByronPlayfood CansFisher Price Amazing Animals PigLunar Jim Rover Rescue RocketTp Eagle Swing Frame With Seat3 Pack Emergency SetFlower Suction Highchair ActivityReady Mix Paint WhiteFlash CardsCharadesA4 Paper Pad - WhiteJolly Phonics FriezeElectronic Phonic PairsPlayfood CansLeapfrog Learn &Amp; Groove Learning TablePlanet Protectors Drinking FlaskDino TrumpsWashing MachineJolly Phonics Book 4Planet Protectors - Eye &Amp; Jet PlaneSoft Stuff Party PackScience Museum Fingerprint KitVtech Sort &Amp; Learn CarStackable Storage Boxes - Pink

HappyLand Playmat, at Early Learning Centre
The perfect setting for HappyLand. This vinyl wipe-clean mat zips up for easy storage.

Crayola Colour By Numbers, at The Early Learning Centre
Colour by numbers book contains 6 mini markers & new pictures

That's Not My Penguin, at The Early Learning Centre
Award winning series shortlisted for the British Book Industry Stora Enso Award for Design and Production. A new title in the groundbreaking ‘That’s not my…’ series.Combines bright, colourful illustrations with a variety of different textures to touch and feel on each page. Helps very young children develop important language and sensory skills. Series awarded ‘Best Buy’ by the readers of Prima Baby magazine.

VTech Disney Princess Phone, at The Early Learning Centre
5 learning activities teach numbers, facts about the characters, shop types and melodies. 0-9 light up number key pad. Flip over phonebook introduces Princess characters with learning contents. Light up number key buttons enhance the play. Real ringing sound effects and calling effect stimulates the telephone calling fun.

Stack-A-Bug, at ELC
Three wooden and fabric bugs for your baby to investigate. Your baby can stack them on the wooden base, pick them up separately, or simply enjoy the sounds and textures. Available from October.

Rulers of Doom, at The Early Learning Centre
The all-powerful King of the Tower of Doom, and the high Dark Knight on his jet-black horse.

Lunar Jim & Scrambler, at Early Learning Center
Jim and Scrambler are ready for action. The Jim figure slots into his 'flying' vehicle.

Baby IQ Counting DVD, at The Early Learning Centre
From The London Symphony Orchestra, these DVDs and CDs use music and images to stimulate and inspire your baby. When you watch Baby IQ together, you can help your child think, respond and enjoy.

Mamas & Papas Cappuccino Rocking Horse, at Early Learning Center
Authentically shaped horse on a traditional bow rocker, with a carved wooden nose. Soft padded saddle for your child's comfort. Reins and adjustable stirrups for safty and security. Features a designer Mamas and Papas metal Plaque.

Extreme Marble Madness, at ELC
Have fun making this 50-piece obstacle course and dropping the marbles down. There are 10 brightly coloured marbles to drop down and watch them go. You can race marbles with a friend or by dropping more than one down at a time. This toy appeals to older and younger children, both boys and girls.

TP Kingswood Green Deluxe Swing Seat, at Early Learning Centre
Deluxe plastic swing seat uses rope attachments to the Double Swing arm. The swing can only be used when the Kingswood Low Tower is at full height.

Wood Train Table, at Early Learning Center
Sturdy wooden table at perfect playing height. With paintedroad, countryside and coast scenery. H40.5 x W122 x D83cm City Train Set available separately.

Busy Bugs Activity Bug, at The Early Learning Centre
Activity Bug squeaks and plays music. With lots of different colours, textures and rattles.

7 In 1 Activity Centre, at The Early Learning Center
Activity-packed triangle featuring clock, alphabet frame, roll for paper, abacus, chalk board, sorting labyrinth and whiteboard.

Little Teddy Left Behind Book, at ELC.co.uk
Little Teddy wakes up one morning to find that Jack and Nicole, his owners, have moved away and forgotten to pack him. But just as he's wondering what to do, the cleaning lady comes along and pops him in to the washing machine. This unwanted bath starts Little Teddy on an incredible series of adventures. Will Little Teddy ever be able to find Jack and Nicole again?

My First Talking Ted, at ELC.co.uk
A fun way to learn about parts of the body. Press his nose, hands, feet or tummy an he will sing about what you have just touched, 6 melodies to sing along to including ' this little piggy'.

3 Colour Lantern, at The Early Learning Centre
Lantern with colour filters that change as the knob is turned.Requires 2 x C batteries

Bedroom Bookcase, at Early Learning Center
Sturdy wooden bookcase with three good-sized shelves for books, toys or whatever you like. With fabric storage drawers that fit neatly underneath and a hanging hook on each side. Easy self assembly.

Red Small Uv Suit, at Early Learning Centre
Wetsuit protects from sunburn and harmful UV rays. With 50+ UV protection.

Touch And Feel Family Lift Out Puzzle, at The Early Learning Center
Four piece puzzle featuring Dad, Mum, boy and girl.

Thomas & Friends - Harvey, at ELC.co.uk
Harvey is a good natured crane engine, he helps with loading and unloading freight. Harvey is a really useful engine.

Hugo Rag Doll, at ELC
Soft-bodied rag dolls for children to snuggle up to.

National Geographic Puzzleball - World Map, at The Early Learning Centre
This amazing 3D jigsaw puzzle gives all-round enjoyment. Simply fit together the curved pieces to form a globe, and watch the Earth evolve. <br><br>The plastic pieces are strong, durable and individually numbered. In conjunction with the illustrated information booklet it can be used as a fun study aid. <br><br>The world map shows vegetation zones and pictures the animals native to each country. So it’ll give your child a lot more to puzzle over than which piece goes where.<br><br>Diameter 15cm

Digital Metal Detector, at Early Learning Centre
Treasure seekers will love this fantastic metal detector. Dad lost his keys again? No problems. A large search coil provides excellent coverage and depth and the shaft is adjustable for standing sweeps or hand held searches in tight spaces. The rotating, backlit digital LCD shows detecting status and battery power and sensitivity can be adjusted for fine searches. It is sensitive enough to detect all metals. The owner’s manual has all operating instructions and helpful treasure hunting tips. Happy hunting! <br><br>Length 80cm approx fully extended

Tower of Doom Play Tent, at The Early Learning Center
Enter the jaws of the tower of doom play tent to create exciting adventures. Great for playing warriors indoors or outside. W100 x D80 x H100 cm

Design & Dress Kit, at The Early Learning Centre
Two beautiful magnetic dolls with 23 dressing accessories.

Swan Carriage, at ELC.co.uk
Ivory swan with lilac translucent wings and three fairies.

My First LeapPad System - Pink, at ELC
Engages pre-schoolers with fun stories and activities which teach phonics awareness, number recognition, shapes, colours, matching, music, songs and much more. Requires 4 x AA batteries.

Fairy Friends, at Early Learning Centre
Flower swing on alittle meadow, and three gorgeous fairy friends.

Cash Register & Scanner, at ELC.co.uk
The complete shopping experience. With scanner, chip & pin machine and working microphone to make announcements. Comes complete with play money and credit card. Requires 3 x AA batteries.

ELC.co.uk is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC.co.uk offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC.co.uk website.

ELC.co.uk online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!