For over 30 years, Early Learning Centre has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! Early Learning Centre's passion for learning through play and commitment to quality make Early Learning Centre toys as relevant to today's children as those of 30 years ago.

Early Learning Centre is much more than just another toy store, and at the Early Learning Centre website you quickly discover what makes Early Learning Centre different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes Early Learning Centre stand out from all the rest. Whatever you decide to buy from Early Learning Centre - you certainly won't be disappointed!

Much more than simply just another toy store, Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

Why we like Early Learning Centre, UK:

• Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• Early Learning Centre prices are always excellent, and Early Learning Centre customer services are always happy to help!
• Early Learning Centre has years of experience in its field - the Early Learning Centre online shopping experience is testament to that.
• The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at Early Learning Centre, it's a no-brainer!

Magic Of Making, at Early Learning Center
A collection of lovely little films in which you will see how things are made in factories and on farms. Watch them over and over again, and learn something new every time. A light hearted commentary takes you from the sheep to the woolly Jumper, from the tree to the paper mill, from the bell foundry to the church, and along seven other delightful journeys of discovery!

Thick And Thins, at Early Learning Center
A fantastic collection of washable thick and thin pens. Ideal for writing and colouring.

HappyLand Police Station, at Early Learning Centre
Police station, police car, motorbike, traffic lights, road block, dog and 2 police figures. Makes realistic sounds.

Wooden Trike And Trailer, at The Early Learning Centre
Sturdy wooden trike with trailer to fill with toys. Great indoors and out.

Leapster Learning Game System - Green, at Early Learning Centre
The Leapster Learning System is a touch-sensitive screen handheld system that gives you hours of fun while developing key skills. PLAY educational games, READ electronic story books, CREATE works of art, WATCH interactive videos. Comes with interactive cartridge. Requires 4 x AA batteries (not included).

Dino Trumps, at Early Learning Centre
Simplified trumps card game, great for learning all about dinosaurs.

WWF Adopt A Wild Dolphin, at The Early Learning Centre
This gift really DOES something – and not in a flashing, needs-batteries kind of way. It helps protect the future of real wild dolphins. So it’s the perfect present for an eco-minded child who loves animals. <br><br>The lucky adoptive parent will receive quarterly updates on their bottle-nose dolphin pod who live off the Hebrides. The 12-month adoption pack also includes: adoption certificate, greetings card, dolphin facts booklet and more.<br><br>The supremely soft dolphin is much cuddlier than a real dolphin. So there’ll be warm feelings inside all round – guaranteed.

Leapster Learning Game System - Green, at Early Learning Centre
The Leapster Learning System is a touch-sensitive screen handheld system that gives you hours of fun while developing key skills. PLAY educational games, READ electronic story books, CREATE works of art, WATCH interactive videos. Comes with interactive cartridge. Requires 4 x AA batteries (not included).

Racing Car, at The Early Learning Centre
These perfect miniature replicas of your favourite cars will provide hours of fun. Available in 12 designs these cars are great to collect!Lucky dip, one car per order.

Blossom Farm Pogo Puppy's Piano, at The Early Learning Centre
This light-up piano encourages your baby to kick and explore. When your baby presses a textured key they're rewarded with lights and a choice of melody, piano or animal sounds. With straps for attaching to the cot and machine washable fabric.

Wooden Lacing Animals, at Early Learning Center
Four animals with holes for threading and matching laces. Boosts fine motor skills, which helps with writing and using their hands.

Mirror Teether, at Early Learning Centre
Soft and satisfying plastic teether with a 'magic' mirror that has a smiling face inside.

Silver Gaucho Battery Powered Ride On, at ELC.co.uk
High performance 2 seater 4 x 4. Two forward speeds and reverse. Working FM radio. Includes working shocks, working lights. Seat belts, roll bar, chrome detail and electronic horn. Complete with toy tool box, functional bonnet with engine detail and adjustable leatherette seats.

Brachiosauras, at Early Learning Center
Plastic Brachiosaurus

Tell The Time, at Early Learning Centre
Learn to tell the time through lotto.

Cinderella & Sleeping Beauty Book & CD, at Early Learning Centre
Great value pack with the classic Cinderella and Sleeping Beauty stories on book and CD to listen to as you turn the pages

Walkie Talkie, at Early Learning Centre
Outdoor adventurers can stay connected with these funky, chunky two-way walkie talkies. Powerful enough to transmit up to 60m (200ft) and with just three simple buttons the smallest members of the team should have no trouble keeping in touch. There’s a handy belt clip on the back too.

Activity Triangle, at Early Learning Centre
This easy to grasp activity triangle has plenty to keep young hands busy. Features lots of rattling beads, spinning wheel, mirror, and loads of shapes to push and pull.

Times Tables Challenge CD, at Early Learning Centre
Lets learn the 2 to 10 times table with this double CD. Listen to and repeat the table, then sing along with the song. Each table is spoken twice and followed by the table song. Each song features sections without the answers so you can have fun whilst learning. Finally, there's the times tabke tests, so you can practice the tables before you take the times table challenge. CD booklet includes written tables. Approx 90 minutes running time.

Sizzlin' Kitchen with £30 of free accessories, at Early Learning Centre
Loosen the apron strings and let the children cook up a storm with this designer kitchen. It features a cooker with turning dials, dishwasher and sink, storage rack for plates, side tables for food preparation plus pots, pans and cutlery. <br><br><b>Star Buy offer - </b> Free accessory set includes 50-piece set of cutlery, crockery, utensils, pots and pans. Please note: Discount codes are not valid onStar Buy offers.

Tin Spinning Top, at The Early Learning Center
press down the top to start the spinning action. spin it faster and faster until hugo and poppy disappear.

Rock 'N' Roll Shape Sorter, at ELC.co.uk
Sort the 4 shapes and watch it light up and make wacky sounds. Plays funky music too.

Wave Pool, at The Early Learning Center
Simple paddling pool for sitting, playing or making waves.

Activity Triangle, at Early Learning Centre
This easy to grasp activity triangle has plenty to keep young hands busy. Features lots of rattling beads, spinning wheel, mirror, and loads of shapes to push and pull.

Rosie's World - Slippers And Bars Dance Studio, at The Early Learning Centre
Poppy loves dancing and runsSlippers and Bars dance studio. Dress up lovely Poppy in her pink ballet gear then help her practice at the bar or in the mirror.

Mobile Space Base, at ELC.co.uk
Explore the moon with this mobile space station. It opens to reveal a room forscientific experiments – or a cup of tea and a nap! Includes two spacemen, adetachable moon rock digger and your own robot.

Fisher Price Snap n Style Erika, at The Early Learning Centre
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Playballs - Pink, at ELC
100 balls in carry case.Unlike cheaper playballs ours are soft and keep their shape for longer.

Buggy Bingo, at The Early Learning Centre
Fun bingo game that also helps with learning numbers.

D Battery 2 Pack, at The Early Learning Centre
D battery 2 pack

Exciting features at Early Learning Centre website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, Early Learning Centre also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' Early Learning Centre toys throughout themed playzones.

Early Learning Centre also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, Early Learning Centre have over 50 international stores in 13 countries worldwide, with more opening all the time.