Exciting features at The Early Learning Center website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, The Early Learning Center also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' The Early Learning Center toys throughout themed playzones.

The Early Learning Center also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, The Early Learning Center have over 50 international stores in 13 countries worldwide, with more opening all the time.

All The Early Learning Center toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Center toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Center in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Center website you'll discover a number of awards The Early Learning Center toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Center's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Center difference for yourself, at The Early Learning Center website - you won't be disappointed.

The Early Learning Center is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street The Early Learning Center offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning The Early Learning Center website.

The Early Learning Center online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

Aquadraw Deluxe, at ELC.co.uk
This unique drawing toy comes with a water-based pen, so no mess means Mums will love it too. Simply fill the pens with water and let little hands create their own masterpieces As the magical canvas dries, the pictures disappear to allow for new masterpieces to be created. Easy to fold and lightweight, for clean fun on the move. Includes animal and shape stencils.

Pull Along Phone, at Early Learning Centre
A truly mobile phone for your toddler to pull along. Great for encouraging walking. They can turn the dial, pick up the phone and have a chat whenever they like, just like Mum or Dad.

3 Colour Lantern, at The Early Learning Centre
Lantern with colour filters that change as the knob is turned.Requires 2 x C batteries

Mamas & Papas Blossom Butterfly, at The Early Learning Center
Gorgeously soft and supportive rocking butterfly with wooden frame makes a perfect first baby rocker. With softly padded integral seat, covered in luxurious velour.Features crinkle material, rattles, squeakers, elasticated tail and embroidery detail. Includes solid wood frame, handgrips and footrests.<br><br>Seat height approx 26cm.

Scary Soap Science, at Early Learning Center
Create gruesome and lifelike brain soap. Operate on special castings to make slippery soap eyeballs. Graft soap fingers onto your soap creations to scare everyone.. including you! Blend colours and fragrance for your own signature soap. Experiment in the kitchen to make astonishing new soaps. Make unforgettable gifts for relatives.<br><br>Each kit contains enough material to make several amazing soap projects with plenty left for experimenting.<br><br>Wild Science is a range of collectable science kits with Attitude! They are designed to have great play value while exploring important scientific concepts and skills.<br><br>

V.Smile Go Diego Go Game, at Early Learning Center
This fun software will help children to learn social skills including numbers, shapes animals and lots more.

Graco 5 in 1 Pram, at The Early Learning Centre
Versatile buggy that can convert from classic pram to carrycot, stroller and more.

Messy Mat - Pink, at The Early Learning Center
Wipe-clean mats that instantly protect your floor from flying paint, spilt water or dropped felt-tips.<br><br>Length 90 x 110 cm.

Baby Active Activity Arch, at ELC
Pop-up Arch to encourage baby to crawl through. Padded floor incorporates different textures, crinkly sounds and squeakers. Mesh panels allow good visibility and ventilation.

Astronaut 2 Piece Costume 5-6 Years, at Early Learning Centre
All-in-one padded spacesuit in metallic silver fabric with velcro fastening.Comes with matching space helmet.

MegaBloks Disney Princess Bag, at Early Learning Centre
Free building fun with Disney Princesses™. Includes Ariel & Cinderella figurines, lots of special parts and an adapted block colour scheme. Comes in a tinted storage bag.

Cup Cake Baby Sling, at Early Learning Centre
Soft pink sling with spotty pink and white lining and woolly trim. Great for taking dolls out and about.

Funky Beats Keyboard - Blue, at ELC.co.uk
Full of functions, including pre-recorded demo songs, rhythm and drum sounds, and a microphone. You can even record your performances and dance to your own music when you play it back.<br><br>Requires 4xAA batteries (not included)

Design a T-shirt, at Early Learning Centre
Personalise a t-shirtwith puffy and normal paints. White t-shirt and instructions included.

Knapford Station, at Early Learning Center
Passenger station with two pieces of special switch trackwith realistic train sounds and a microphone for your own announcements.

Rocking Horse, at ELC.co.uk
Soft and sturdy coffee-coloured horse to sit and rock on, with shiny red rosette.

Push 'N' Go Crab, at Early Learning Center
Push down on his shiny shell and he scuttles sideways.

Small UV Suit - Pink, at ELC
Protects from sunburn and harmful UV rays. With 50+ UV protection. (1-2 years)

Wooden Castle Of Courage, at The Early Learning Centre
Varnished wood castle forbrave knights' adventures, with drawbridge, working portcullis, turrets, walls to fire arrows from and room inside for the royals.

Leapfrog Alphabet Pal, at The Early Learning Centre
Pull across the room to hear the ABCsong, or press to hear music, and learn colour and letter sounds..

Life Cycle Butterfly & Frog, at The Early Learning Centre
This set shows the exact life cycle of a butterflies and frogs. Comes in a handy storage tin.

Thomas & Friends Turntable Bridge, at Early Learning Centre
Bridge rotates so trains can travel above and below. Stop signs pop up to direct traffic in all directions.

On The Farm Puzzle, at Early Learning Centre
A busy farm scene with 6 stand up pieces to play with. 28 piece puzzle made from forest friendly paper. Approx size - 615mm x 420mm.

Old Macdonald CD, at The Early Learning Centre
Extra value audio CD that also works in your PC to give you much more. There are songs, Lyrics, printable activity sheets and mp3 tracks.

Wooden Drum, at Early Learning Center
Classic wooden drum to beat, with beads inside that rattle when rolled.

Silver Gaucho Battery Powered Ride On, at Early Learning Center
High performance 2 seater 4 x 4. Two forward speeds and reverse. Working FM radio. Includes working shocks, working lights. Seat belts, roll bar, chrome detail and electronic horn. Complete with toy tool box, functional bonnet with engine detail and adjustable leatherette seats.

Bosch Accessory Set, at Early Learning Centre
Construction worker set with helmet, goggles, ear muffs and gloves.

National Geographic Crystal Growing Kit, at Early Learning Centre
Introduce your child to the wonderful world of crystal growing with this comprehensive kit, containing everything needed to create an array of stunning crystals. <br><br>This fascinating and absorbing science will stimulate your child’s natural desire to question, experiment and create. Share the excitement as, working together, you watch the formation of complex, colourful, crystal structures for your child to keep and display.<br><br>An engaging educational booklet sets out 16 exciting crystal-growing activities and teaches your child about the occurrence of crystals in the natural world, arousing their further interest in the subject. It could be the start of a sparkling new hobby.<br><br>Crystals can grow to approximately 7 to 10cm

Graco 3 Wheeler Buggy, at ELC
Trendy three-wheeler for off-road adventures. Will give a doll the smoothest ride however bumpy the ground is.

Charlie & Lola Backpack, at The Early Learning Centre
Spacious red backback with picture of Lola.

The Early Learning Center develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Center design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Center make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Center Direct offers you the convenience and choice of home shopping, from the The Early Learning Center website. To ensure your safe-shopping experience at The Early Learning Center, you can also rest assured that The Early Learning Center use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Center will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!