ELC develop toys with care to bring out the very best creativity and inspiration in children. When ELC design toys ELC work closely with experts, child psychologists and children themselves. Together ELC make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC Direct offers you the convenience and choice of home shopping, from the ELC website. To ensure your safe-shopping experience at ELC, you can also rest assured that ELC use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

TP Kingswood Low Tower, at The Early Learning Centre
The TP Kingswood Low Tower is where every Kingswood play centre begins, and is the base unit of this modular wooden play system. Made from pressure treated pine with galvanised steel, the Kingswood Low Tower will delight a 12 month old as they learn to clamber and take their first steps. As children grow to around 3 years old, the Kingswood play system can be extended to provide new challenges, such as adding a loft conversion, a pirate boat or skyride. Please note the pictured slide is available separately.

Paint Your Own Dinner Set, at Early Learning Center
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Planet Protectors Explorer Backpack, at The Early Learning Center
For intergalactic travel and lunar lunches. Comes with binoculars, compass and drinking flask.

TTT Dennis, at ELC
A lazy diesel who will create any excuse to avoid a day of work.

Wood Train Table, at ELC.co.uk
Sturdy wooden table at perfect playing height. With paintedroad, countryside and coast scenery. H40.5 x W122 x D83cm City Train Set available separately.

Giant Red Tractor, at ELC
Pedal-driven tractor, withchunky wheels, and trailer.

Brachiosaurus Dinosaur, at Early Learning Centre
Accurate 15 inch model of a Brachiosaurus.

Singalong Cassette Recorder - Blue, at Early Learning Centre
With chunky buttons and dials for easy use, this machine plays cassettes, has a record function and a microphone for sing-along fun. Requires 4 x C batteries.

Finger Paints - Standard, at Early Learning Centre
With 6 different colours. Perfect first paints.

Bull, at Early Learning Centre
Plastic bull

Times Tables Challenge CD, at ELC.co.uk
Lets learn the 2 to 10 times table with this double CD. Listen to and repeat the table, then sing along with the song. Each table is spoken twice and followed by the table song. Each song features sections without the answers so you can have fun whilst learning. Finally, there's the times tabke tests, so you can practice the tables before you take the times table challenge. CD booklet includes written tables. Approx 90 minutes running time.

Mobile Space Base, at The Early Learning Center
Explore the moon with this mobile space station. It opens to reveal a room forscientific experiments – or a cup of tea and a nap! Includes two spacemen, adetachable moon rock digger and your own robot.

Nano-Copter, at Early Learning Center
Very cool and extremely durable mini remote-control helicopter that’s small and light enough to land on your child’s hand (or on Dad’s head once they master the controls). <br><br>The miniature and lightweight design makes it perfect for steering the copter through missions around the house, while your child boosts hand-to-eye coordination and explores aerodynamics. <br>The light yet sturdy copter is built to withstand crashes, so it’s perfect for trainee pilots.<br><br>Approx 15 cm long

Blossom Farm Book Buddies, at ELC
birth – 12 mthsDillon Donkey book buddy with different textured pages, a squeaker and clip that attaches to buggy.

See Saw Snail, at ELC
Learn early balancing skills with this fun snail. Made from forest friendly wood.

Inflatable Dino Kingdom Playmat, at The Early Learning Center
Colourful Jurassicplaymat, with inflatable land features and dinosaurs. Great for creating prehistoric adventures.

Animal Dominoes, at Early Learning Centre
Animal twist on the traditional matching game.

Dig A Glow Dino - Stegosaurus, at Early Learning Centre
Now your child can experience the thrill of palaeontology. They’re guaranteed to make a great find – without spending decades digging in a desert.<br><br>Using the special tool, your child can scrape at the plaster block to uncover the nine-piece Stegosaurus skeleton. Then follow the instructions to build the skeleton, and turn off the lights to see it glow. <br><br>This is a great gift for young dinosaur explorers. Looking at museum dinosaur skeletons is even more exciting when you’ve unearthed and proudly displayed your own at home.<br><br>Completed skeleton 17 cm long.

Medium UV Suit - Pink, at The Early Learning Center
Protects from sunburn and harmful UV rays. With 50+ UV protection. (2-4 years)

Graco 3 Wheeler Buggy, at ELC.co.uk
Trendy three-wheeler for off-road adventures. Will give a doll the smoothest ride however bumpy the ground is.

White Bunkbeds, at The Early Learning Center
Can be separated to make two beds. Great for brothers or sister dolls, and fun doll sleepovers.

Paint Your Own Car Money Box, at ELC.co.uk
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Fairy Girl Backpack, at Early Learning Centre
Water bottle, and knee and elbow pads complete the look for the fairy girl skater. Wear this fantastic backpack to store all your skating accessories.

Junior Trampoline, at The Early Learning Center
Small trampoline with stitched in padded edges so little feet can't get trapped. Soft handles give a good grip. Suitable for use indoors and outdoors. Comes with lifetime guarantee.

First Picture Nursery Rhymes, at Early Learning Center
Board book with cute model pictures, plus a CD of the rhymes.

Friction Movement Helicopter, at Early Learning Centre
Push the Friction Helicopter to watch him whizz across your floor.

Tiger Cub, at Early Learning Centre
Tiger cub.

Melissa and Doug Mighty Builders Race Car, at ELC.co.uk
Your child will discover all the fun of model making with this super solid wood race car construction kit.<br><br>The easy screwdriver assembly does away with messy glue and sharp craft knives, while simple, step-by-step, illustrated instructions guide your child through every stage of the build. <br><br>The set comes complete with a smart, black base for your child to display their finished creation upon. But this is one model that doesn’t have to stand still – a safe, sturdy frame and fully working wheels mean it can race into action, offering hours of amusement even after construction is complete.<br><br>Approximately 26cm long

Fisher Price Push & Go Farm Truck, at Early Learning Centre
Push the cow driver down to make the truck move and hear sounds. The baby animals click and rattle.

Dragon Floor Puzzle, at Early Learning Centre
A fun puzzle in the shape of a dragon. Made from forest friendly paper. 24 pieces. Approx size - 680mm x 570mm.

Exciting features at ELC website mean shopping has never been so easy, quick and fun. You can shop in the comfort of your own home, and at any time of the day (or night). You can have your order delivered to your home, your workplace, or to another address if it's a gift for someone else.

Of course, ELC also have more than 200 stores throughout the UK, including 3 fantastic new out-of-town playstores which allow children to ‘playtest' ELC toys throughout themed playzones.

ELC also run concessions in Debenhams stores, sell selected toys at over 380 Sainsbury's supermarkets nationwide, and at over 200 Boots stores. And because ELC is known and respected throughout the world, ELC have over 50 international stores in 13 countries worldwide, with more opening all the time.