Why we like The Early Learning Centre, UK:

• The Early Learning Centre UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• The Early Learning Centre prices are always excellent, and The Early Learning Centre customer services are always happy to help!
• The Early Learning Centre has years of experience in its field - the The Early Learning Centre online shopping experience is testament to that.
• The The Early Learning Centre Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at The Early Learning Centre!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at The Early Learning Centre, it's a no-brainer!

Much more than simply just another toy store, The Early Learning Centre UK toys are focused on safety, fun and education. Working with leaders in child learning and pyschology, The Early Learning Centre produce some of the most fun and creative toys that you can buy. When you shop online at The Early Learning Centre you're shopping with the most respected brand in its field, and the No.1. store of its kind in the UK.

Look at just a few of the great things you'll find in the Books & Learning section at The Early Learning Centre: LeapPad systems - Leapster - LeapFrog - PowerTouch - Learning Games - Counting, Spelling, Writing and Telling the Time - Magnetics - Childrens Books - Parenting books - Equipment for Spies and Explorers - Jolly Phonics - Vtech … amongst much else. You'll also find lots more to explore, with everything from animal puppets and construction kits to Winnie the Pooh, Magic Roundabout, Barney the dinosaur and others.

The Early Learning Centre Online also has a great selection of toys from "Thomas & Friends." There are accessories galore for your Thomas & Friends collection and there's even a lovely carry case for them to keep their favourite Thomas & Friends engines safe and sound. Shopping online at The Early Learning Centre is lots of fun - and you're sure to want to go back again and again!

All The Early Learning Centre toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of The Early Learning Centre toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with The Early Learning Centre in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout The Early Learning Centre website you'll discover a number of awards The Early Learning Centre toys have recently won, voted for by Right Start and Mother and Baby magazine, and The Early Learning Centre's commitment to providing safe, affordable, fun and educational toys is clear. Discover the The Early Learning Centre difference for yourself, at The Early Learning Centre website - you won't be disappointed.

Picture Word Cards, at ELC
This teaching activity contains 40 jigsaw cut cards designed so that only the correct words and pictures will fit together.

Helmet, at Early Learning Centre
Use this helmet to protect little heads from bumps and bruises while skating.

Pop'n'Snap Vehicle Project Lab, at Early Learning Centre
This Vehicle Project Lab will bring your child up to speed with electronics. Simply snap together the colourful circuit components to create six spectacular moving vehicles – including cars, boats and fabulous flying machines. <br><br>With all wires secured within the chunky plastic modules, it’s completely safe, with no handling of delicate parts. <br><br>Clear, detailed diagrams guide your child through the projects, each designed to stimulate the imagination as well as educate. With the basics under their belt, your child can then race ahead to devise fun circuits of their own. <br><br> Car approximately 18.5cm x 7cm<br>Boat approximately 21cm x 8.5cm<br>

Natural Artist Green Paint, at Early Learning Center
This bottle is made from PET plastic (a plastic that is easy to recycle) 25% of which is recycled PET. This bottle can be washed out and taken to your nearest recycling centre.

I Want My Light On, at The Early Learning Center
New Little Princess book in new large format. With lots of fun and a spooky twist.

Jolly Phonics Magnetic Set, at The Early Learning Centre
Includes the characters of the Jolly Phonics series. Magnetic board with upper and lower case letters. Great for practising your reading, writing and spelling skills.

Street Mouse - Wireless TVR model, at The Early Learning Centre
Put the whiz into computer whiz kid. A realistic licensed replica of TVR’s acclaimed supercar that is actually a fully functioning wireless 800 dpi optical mouse. With left, right, back and forward click buttons and a scroll wheel; its cool curvy styling and sculpted body are perfect for negotiating the twists and turns of the web. <br><br>The Wireless TVR has alloy style wheels, tinted windows and working blue LED headlights and links to your computer via radio frequency for a high degree of accuracy and reliability. No mouse mat needed.

AAA Battery 4 Pack, at Early Learning Center
AAA battery 4 pack

VTech Soft Singing Radio, at Early Learning Centre
Twist the dials and press the music button to hear fun phrases and melodies.

Singalong Personal CD Player - Blue, at Early Learning Centre
This portable CD player comes with headphones for listening to music or story CDs. Or plug in the microphone to hear the music and your singing through a speaker (not through the headphones). <br><br>Requires 2 x AA Batteries

Maisy Mermaid Theme Ring, at The Early Learning Center
Splash around in these inflatable rings with padded backs. Choose from a pirate's boat or mermaid's shell.

Ready Mix Paint Orange, at ELC.co.uk
Brightly coloured paint that is always ready to use. Easy squeeze bottle with non spill caps.

HappyLand World People, at The Early Learning Center
An assortment of different people from all around the world.

Adventure Playden, at ELC.co.uk
Great to explore and hide in. Large playhouse with opening door, platform, climbing wall and 160cm slide.

Shape Sorting Whale, at Early Learning Centre
With four shapes that fit into holes in the whale. Also squirts water.

Push N Sounds Thomas, at Early Learning Centre
Pushalong action with twice as much fun! Little engine drivers can choose from two sound effects, Thomas' whistle and theme tune or engine and brake sounds. Push Thomas faster and his chuffing sounds speed up.

Blossom Farm Electronic Puzzle, at ELC
Six Blossom Farm figures that make sounds when they are lifted out of the puzzle.

Activity Triangle, at The Early Learning Center
This easy to grasp activity triangle has plenty to keep young hands busy. Features lots of rattling beads, spinning wheel, mirror, and loads of shapes to push and pull.

V. Smile Cinderella Game, at The Early Learning Center
Help make all Cinderella's dreams come true! Teaches letters, shapes, colours, logic, music and navigation.<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Springwood Farm Croquet Set, at The Early Learning Centre
The whole family can enjoy this farmyard version of a classic game. Set includes 6 colourful wooden targets with animal designs, 2 balls and 2 mallets.

Paint Your Own Dinner Set, at The Early Learning Center
Complete kits to inspire young painters. Each comes with ceramic item, paints and brushes, so your child can make something colourfully creative and truly unique.

Wooden Cut & Play Food, at Early Learning Centre
Knife, tray, chopping board and eight cut-and-play foods.

Harry & His Bucketful of Dinosaurs Book, at Early Learning Center
Five roaringly good adventures at an irrestible price, there really is no better story book for all dinosaurs fans.

Blossom Farm Dillon Donkey, at ELC.co.uk
Soft fleece plush, press his tummy to hear braying sounds.

Maddy Sleepover Set, at Early Learning Centre
Fabric doll with blonde bunches is a perfect friend for sleepovers. Comes with removable dress and boots, pyjamas, teddy and her own sleeping bags

Fisher Price Snap n Style Erika, at The Early Learning Center
Mix, match, snap and style! This sweet doll is a perfect dress-up friend for even the youngest girls. Chunky feet make her easy to stand, and snap-on clothes make her easy to dress. It’s fun to comb and style her soft hair, then mix and match clothes and accessories for any number of activities. Collect all the Snap ’n Style Friends, with lots of outfits to mix ’n match!

Carnival Fairy Headdress & Wand, at Early Learning Centre
Carnival Fairy Headdress and wand to wear with the fairy skirt and wings. Fit fairies up to 116cm tall.

Little Roadster, at Early Learning Centre
I am driving in my car! Turn the wheel to 'steer' the car on screen. With blinking indicators, sounds and tunes.

Leapfrog Alphabet Pal, at ELC
Pull across the room to hear the ABCsong, or press to hear music, and learn colour and letter sounds..

Leappad Madagascar Book, at The Early Learning Centre
Escape from the Central Park Zoo with Alex, Gloria, Marty and Melman in a wild jungle adventure! It's a rollercoaster ride that ends up turning their lives upside down when they are marooned on the exotic island of Madagascar. This book teaches animal facts, "hello" and "goodbye" in 9 languages, short and long vowels, spelling, parts of speech, addition and subtraction and geometry.

The Early Learning Centre develop toys with care to bring out the very best creativity and inspiration in children. When The Early Learning Centre design toys ELC work closely with experts, child psychologists and children themselves. Together The Early Learning Centre make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, The Early Learning Centre Direct offers you the convenience and choice of home shopping, from the The Early Learning Centre website. To ensure your safe-shopping experience at The Early Learning Centre, you can also rest assured that The Early Learning Centre use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, The Early Learning Centre will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!