ELC.co.uk develop toys with care to bring out the very best creativity and inspiration in children. When ELC.co.uk design toys ELC work closely with experts, child psychologists and children themselves. Together ELC.co.uk make sure that all ELC toys are top quality, safe - and above all, lots of fun.

In addition to shopping in store, ELC.co.uk Direct offers you the convenience and choice of home shopping, from the ELC.co.uk website. To ensure your safe-shopping experience at ELC.co.uk, you can also rest assured that ELC.co.uk use the very latest technology to ensure that all your personal and credit card details remain completely confidential.

Besides having just about the best selection of toys and games, ELC.co.uk will deliver direct to your door, regardless of the number of items in your order. And, if your order is over a certain amount - shipping is absolutely free!

ELC.co.uk is the UK's leading toy retailer for children aged 0-6. As one of the leading brands on the high street ELC.co.uk offers a huge selection of quality, fun and great value toys and fantastic offers on the award-winning ELC.co.uk website.

ELC.co.uk online shop has a fantastic range of products - here's just a sample: Baby Annabell - Barney - Blossom Farm - Cool Kids - Disney Princess - Fimbles - Fisher Price - Flexi Trax - Happy Land - Jolly Phonics - Leapfrog - Lego - Mamas & Papas - Mega Bloks - My Little Farm - My Little Home - Neurosmith - Noddy - Penny Racers - Pudding Club - Showstoppers - Soft Stuff - Star Party - TP - Thomas & Friends - Tigger - Tweenies - VTech - Varta Batteries - Winnie The Pooh - Wooden World ... and lots more!

At the ELC.co.uk Online Store you'll find all manner of toys, games, discounts and best-ever prices. From the incredible ELC.co.uk range of Baby & Toddler toys to Thomas & Friends, LeapPad systems, Leapster, LeapFrog … and toys from A - Z. Below is just a tiny selection of what you'll find at ELC.co.uk, UK:

ELC.co.uk Home Page City Train SetAquadraw Thomas Mini MatsV-Tech Disney Princess Magicwand LaptopPuff Pop Up DragonCrate Of Peel/Play FruitAstronaut 2 Piece Costume 5-6 YearsHappy Birthday Thrilling 3s CdWooden World Vehicle SetWhite BunkbedsClick Clack DinoFroggy RattleMegabloks Tow TruckPoppy &Amp; Hugo Lift Out PuzzleFisher Price Sit &Amp; Stand Giraffe30cm Baby Boy-White DollMagnetic PlaycentreDoctor'S Outfit With StethoscopeUtensil SetFlower PressBlossom Farm Pogo Puppy'S PianoRetro KitchenPlanet Protectors - Kat &Amp; Quad BikeFlip Mobile PhoneGigantic Endangered Species Floor PuzzleCreation StationPirate GalleonHappyland Chocs Away AirportTp Kingswood Top DeckJunior LoaderWooden Art Easel - Pink

Giant Red Tractor, at ELC
Pedal-driven tractor, withchunky wheels, and trailer.

Pirate Outfit, at The Early Learning Centre
Shorts, waistcoat, scarf andpatch. Instantly turns a child into a treasure-burying sea-faring pirate.

Fairy Girl Scooter, at ELC.co.uk
Gorgeous pink scooter with fairy design and handlebar badge.

Planet Protectors - Doc Tox Slime Cave, at Early Learning Centre
Doc Tox's lair has a pump for pushing out GLOBS, a rotatable GLOBS shooter at the top and a skull cave beneath to capture Planet Protectors. Available from October. Doc Tox and Ace figures available separately.

Shake Rattle & Twist, at Early Learning Centre
Pair of colourful rattles to help explore new sounds and textures.

Thomas & Friends - Thomas The Tank Engine, at Early Learning Centre
Thomas is a cheeky chappy who's always getting into scrapes but also likes to be a 'Really Useful Engine'.

Carnival Fairy Wings, at ELC.co.uk
To wear together or by themselves. Fits fairies up to 116cm tall.

Cool Keyboard, at ELC
Packed with features, this keyboardcan create all sorts of sounds. Your child can play tunes with the 24 keys, add rhythms, pick instrument sounds, record tunes and play them back.

TP Straight Slide, at Early Learning Centre
Straight garden slide with stable base, galvanised steel frame and slip resistant steps. Shown with slide extension, available separately.

Messy Mat - Pink, at The Early Learning Centre
Wipe-clean mats that instantly protect your floor from flying paint, spilt water or dropped felt-tips.<br><br>Length 90 x 110 cm.

Dig & Play Treasure Island, at Early Learning Center
Treasure ahoy! Chip away at the pirate brick to discover treasure buried long, long ago.

Wooden Pull Cart, at Early Learning Center
Sturdy and colourful cart with eight chunky shapes wooden blocks. Your child can pull it across the room then stop and build wherever they like.

The Beano Comic Maker Kit, at ELC
Let your little menace get creative with this complete Beano comic maker kit. <br><br>All the essentials are here, including ready-printed backgrounds, sticker sheets of characters and speech balloons, and a selection of pens and pencils. Your child just needs to add imagination to fashion their very own comic book.<br><br>With all the Beano’s famous characters represented in a variety of action poses, your child is given a helping hand towards building their own stories. <br><br>There are also speech bubbles to write, and backgrounds to colour in, so this kit will put all their artistic skills to the test. Now they’ll be begging to read you a bedtime story.<br><br>Comic approximately 22cm x 31cm

Hugo Rag Doll, at Early Learning Centre
Soft-bodied rag dolls for children to snuggle up to.

V.Smile Learning System - Blue, at Early Learning Centre
Number one selling educational console teaches English, maths, logic, science and more through the TV. With joystick and learning game. Comes with Thomas the Tank Engine game.Requires 4 x AA batteries or 9V adaptor.

Foil Stickers, at The Early Learning Center
Foil stickers - a perfect addition to cards and collages.

Wooden Castle Of Courage, at Early Learning Center
Varnished wood castle forbrave knights' adventures, with drawbridge, working portcullis, turrets, walls to fire arrows from and room inside for the royals.

Blossom Farm Lavender Lamb Travel Mat, at ELC
Cleverly designed mat that neatly folds away inside the soft lamb's head. The colourful mat has intriguing textures and rattles. It creates an instant playspace for your baby wherever you are.

Fabric Party Bags, at The Early Learning Center
Make your party really special with these fabric party bags. 8 bags included.

Chrome Kettle, at ELC.co.uk
Shiny kettle with boiling and pouring sounds.<br><br>Requires 2 x AA batteries.

TP Straight Slide Extension, at Early Learning Centre
Slide extension for the TP straight slide. Straight slide available separately, catalogue no. 104645.

VTech Winnie The Pooh Roll & Learn Tree, at Early Learning Centre
The coloured balls activate sounds and music as they drop, with melodies and fun phrases. Teaches colours, animals, abc and more.

Tin case With Sealife, at Early Learning Center
A variety of ocean creatures for underwater explorers in a handy storage tin.

Cool Cardz Maker, at The Early Learning Center
Cool Cardz is the perfect gift for children who like to mix creativity with individuality. <br><br>They can be as artistic as they wish using the stamps, stickers and glitter pen to create their cards. Maybe it’s the cat’s birthday, or perhaps for your best friend at school? Whatever the occasion, your child can let their imagination run wild when they use this printing studio.<br><br>Once they’ve finished these mini works of art they can then laminate them and send them on so everyone can enjoy the fun.

V. Smile Bob The Builder Game, at Early Learning Centre
Join Bob the Builder on a very busy day as he makes repairs and hunts for tools! As children help their favourite animated friend, they engage in exciting games and activities that teach key preschool skills like letters, counting, patterns, shapes and more. <br><br>Children help Bob make it through his busy day repairing roofs, painting pipes and finding tools by matching shapes, practicing hand-eye coordination and identifying letters, objects, colors and patterns in six learning adventures. Four shorter arcade-style games, focused on shapes, counting, colors and letter order, keep preschoolers on target with their learning. Providing hours of fun game play, this V. Smile smartridge works with all V. Smile Learning Systems.<br><br>This game is compatible with the VSmile Pocket and VSmile TV Learning Systems, available separately.

Microwave, at The Early Learning Centre
Put in the plastic food, choose a button, see the glow as it cooks, and open the door when it pings.

V-Tech Kidizoom, at The Early Learning Center
Take pictures, make videos and play games on this sleek, easy to use and ultra tough digital camera! Capture images using the viewfinder and flash, preview on the 1.8” colour LCD screen then use the creative workshop to edit photos! Link up to the TV or computer to view and edit photos or watch videos. In-built games can be played on-the-move or via a TV. Interchangeable faceplates included for personalisation. 16 MB memory can be expanded with SD card (sold separately). Includes carry strap, CD-Rom and cables to link to PC and TV.

Pastel Baking Set, at ELC
Everything a play cook needsto make tasty fresh biscuits. With mixer, bowl, spoon, cookies, tray and rolling pin.

Fisher Price Kid-Tough FP3 Player, at Early Learning Centre
Durable and easy/safe way for preschoolers to play songs & stories. Coming in Pink & Blue, the Kid-Tough FP3 Player includes CD software & a USB cable to update the player, 1.4" backlit LCD screen which displays the song & story titles, with over 30 minutes of preloaded song & story content, 128MB of memory, an SD card slot for expandable memory, USB Cable kid-friendly headphones and a breakaway neck strap for portability.

Fabric Party Bags, at The Early Learning Centre
Make your party really special with these fabric party bags. 8 bags included.

Buying direct from ELC.co.uk Toy Store website saves you money. With the ELC.co.uk bulk-buying power ELC.co.uk cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC.co.uk customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC.co.uk and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC.co.uk Online.