Why we like ELC, UK:

• ELC UK has possibly the largest range of quality, brand-name toys and games for your nursery or small children
• ELC prices are always excellent, and ELC customer services are always happy to help!
• ELC has years of experience in its field - the ELC online shopping experience is testament to that.
• The ELC Website is just so easy to navigate, and to purchase goods - it really is a pleasure to shop online at ELC!

Seriously, if you're looking for quality toys and games in the UK - that are both affordable, fun, and educational - then shop online at ELC, it's a no-brainer!

Buying direct from ELC Toy Store website saves you money. With the ELC bulk-buying power ELC cuts amazing deals with manufacturers and suppliers and passes on big, big savings to their customers. ELC customers know they won't find such good deals and good service at such low prices anywhere else!

Not all online toy stores are the same - click along to ELC and experience the difference. Angelina Ballerina, Balamory, Barney, Dora the Explorer, Magic Roundabout, Postman Pat, Thomas & Friends, Winnie the Pooh and more - all available, right now, at ELC Online.

All ELC toys are rigorously tested to ensure that they comply with the most recent child health and safety guidelines. This means that every one of ELC toys are the top quality you'd expect from ELC. The Royal Society for the Prevention of Accidents (RoSPA), also work with ELC in the development of ELC toys, so you can be sure that what you buy for your child is nothing short of the very best quality.

Throughout ELC website you'll discover a number of awards ELC toys have recently won, voted for by Right Start and Mother and Baby magazine, and ELC's commitment to providing safe, affordable, fun and educational toys is clear. Discover the ELC difference for yourself, at ELC website - you won't be disappointed.

Pull & Go Dragon, at Early Learning Centre
A knight on horseback and dragon that battle when pulled back.

Password Journal, at ELC.co.uk
Opens only to your voice. Once inside use your voice to control the date, timeand alarm. Use the UV pen and light to keep all your secrets safe and if anintruder tries to access your journal the intruder alarm will sound. Requires 3x AAA Batteries (Not Included).

TP Kingswood Green Pirate Boat, at ELC
Add fairground fun in your garden by attaching the pirate boat to your Kingswood play system. Boat has rope attachments to the Kingswood Double Swing arm, which must be bought in addition to the Low tower base unit in order to use the pirate boat. Accommodates up to 2 children, who can pull on the ropes to make the boat swing higher. Maximum weight: 40kg for a single user or 80kg for 2 users.

Click Clack Dino, at Early Learning Center
Chunky wooden dinosaur to pull along. Rewards children by making click-clacking noises when pulled along.

Rosie's World - Daisy's Funky Car, at Early Learning Centre
Drive Daisy in her cool car.She loves listening to music on the stereo. Daisy can explore anywhere and find the perfect spot for a picnic. Requires 2 x AA batteries.

Remote Control Dragon, at Early Learning Center
Bring the mighty dragon to life! Make him roar, walk and flap his fearsome wings. Light up the dragon's eyes and mouth, and move its jaws while turning his head. All with an easy-to-use handset.

Fearless Freddie, at Early Learning Centre
In his youth, Freddie was the daredevil of the hills. A handsome warhorse of an engine, he comes with 10 pieces of straight and curved track. New character only available in this pack.

Bug Shape Sorter, at ELC.co.uk
Four bugs with rattles and squeaks slot into the four sides. Rolling the sorter encourages your baby to crawl. Available from October.

V.Smile Baby Learn N Go Driver, at The Early Learning Center
Go for a spin around a town of fun learning! Turn the ignition key, spin the soft fabric wheel, beep the horn, push the accelerator or press the buttons for fun sound effects, melodies and to learn the alphabet, colours and fun driving phrases! Develops fine motor skills as well as providing great sensory stimulation through flashing lights, sounds and textures.

The Beano Comic Maker Kit, at The Early Learning Center
Let your little menace get creative with this complete Beano comic maker kit. <br><br>All the essentials are here, including ready-printed backgrounds, sticker sheets of characters and speech balloons, and a selection of pens and pencils. Your child just needs to add imagination to fashion their very own comic book.<br><br>With all the Beano’s famous characters represented in a variety of action poses, your child is given a helping hand towards building their own stories. <br><br>There are also speech bubbles to write, and backgrounds to colour in, so this kit will put all their artistic skills to the test. Now they’ll be begging to read you a bedtime story.<br><br>Comic approximately 22cm x 31cm

Wooden Shape Sorter, at Early Learning Centre
Smooth wooden cube with 12 chunky shapes for your child to slot in. The corner twists to release the top so that your child can retrieve the blocks easily.

Lights & Sound Cement Mixer, at ELC
Big, chunky mixer lorry with driver, light-up headlamps and lots of fun sounds.

4" Mercedes Benze Diecast, at ELC
Realistic 4" Mercedes Benz

Build & Play Plane, at Early Learning Centre
Designed to be taken apart and built up again, as many times as you like. With battery operated screwdriver to loosen and tighten nuts and bolts.

Letters To Santa, at The Early Learning Centre
Let Santa know all those special gifts you would like for Christmas. Includes 3 letters, envelopes, address labels and stickers.

V.Smile Baby Learn N Go Driver, at ELC.co.uk
Go for a spin around a town of fun learning! Turn the ignition key, spin the soft fabric wheel, beep the horn, push the accelerator or press the buttons for fun sound effects, melodies and to learn the alphabet, colours and fun driving phrases! Develops fine motor skills as well as providing great sensory stimulation through flashing lights, sounds and textures.

Playmat Gift Set, at Early Learning Center
Play mat and 3 die-cast vehicles to get the collection started.

Paint Palette, at The Early Learning Centre
Six paint wells and one for water in the centre. Great for colour mixing.

The Bad Guys, at Early Learning Centre
These four dastardly warriors are always ready for battle.

Thomas & Friends - Gordon The Big Express Engine, at The Early Learning Centre
Goodhearted Gordon is the fastest and most powerful member of the engine family.

Rooster & Hen, at Early Learning Centre
Realistic Rooster and Hen

Froggy Rattle, at ELC
Froggy rattle and teether, with lots of colours and textures to chew and explore, plus beads for rattling.

Junior Loader, at Early Learning Centre
A great value chunky plastic Loader for indoor, outdoor, or sand play fun.

King & Horse, at Early Learning Centre
This brave pair are ready to go into battle.

Snowflake Fairy 5-6 Years, at ELC
White (with a hint of pink) dress with wings

Virtually Indestructible Plane, at Early Learning Center
At last, a remote control plane that won’t come a cropper on its first crash landing. Made of special memory foam, it’s practically impossible to break. <br><br>It’s a fantastic flyer too, performing impressive loop the loops and other stupendous stunts with ease. The battery charges in just five minutes direct from the handset (no unwieldy mains adaptor needed), giving up to eight minutes of amazing aviation at a range of 60 metres. <br><br>Novice – and experienced – pilots can now be fearless flyers. <br><br>Wingspan 50cm

TP Kingswood Double Swing Arm, at The Early Learning Centre
The Kingswood double swing arm allows you to attach additional rides to the Kingswood play system, giving children extra opportunities for play. The double swing arm can be connected to the Kingswood Low Tower base unit at either low or full height. Please note the pirate boat is the only ride that can be used if the swing arm is attached at low height. If attached at full height, any 2 of the pirate boat, swing or skyride can be used. These rides are available separately.

Fisher Price Kid Tough Speakers, at Early Learning Center
Easy enough for even a preschooler, the Kid Tough FP3 Player simply docks into the speakers without wires for audio entertainment without headphones. Features an eject button, volume control, high quality speaker sound and a handle to take on-the-go!

Planet Protectors - Ice & Skidoo, at Early Learning Centre
Ice defends the Arctic, battling with Doc Tox to stop his pollution. Ice comes with with skidooand compass backpack.

Geomag Pastelle Panels - 84 piece set, at The Early Learning Centre
Magnets just got more attractive. This set has all the addictive brilliance of Geomag, and now in pretty pastel colours. It includes pink, yellow and mauve rods, plenty of balls and a wide variety of transparent panels. <br><br>Your child can combine the pieces in endless ways to create static or spinning shapes, animals, buildings or their own abstract artworks. <br><br>Watch your child lose themselves in discovering how magnets work: clicking the bits together is totally absorbing yet strangely relaxing. <br><br>

For over 30 years, ELC has been creating great toys - toys that help develop vital skills, toys that help kids get off to the best possible start, and toys that are tremendous fun! ELC's passion for learning through play and commitment to quality make ELC toys as relevant to today's children as those of 30 years ago.

ELC is much more than just another toy store, and at the ELC website you quickly discover what makes ELC different from the rest. A true commitment to retailing only the very best toys and games, with a focus on learning through play, makes ELC stand out from all the rest. Whatever you decide to buy from ELC - you certainly won't be disappointed!