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9/11 Analysis
The 4Ps of Marketing
Albert Einstein Quotes
Novus Ordo Seclorum
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The 4Ps of Marketing

Product:

Product is a bundle of physical, service, and symbolic attributes designed to enhance buyers’ want satisfaction. It could be described in terms of their features and benefits. Features are product characteristics such as size, color, or functionality that deliver benefits; we buy products for their benefits.

 

Pricing:

Pricing your product or service is one of the most important business decisions you'll make. Products should be offered for a price your target market is willing to pay and one that produces a profit for your company. Pricing is the only mix which generates a turnover for the organization. It is difficult and must reflect supply and demand relationship.

 

Promotions:

A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Promotions include any technique that persuasively communicates favorable information about a seller's product to potential buyers; includes advertising, personal selling, sales promotion, and public relations.

 

Place:

Place has to do with the delivery of a good or service to a consumer and is also referred to as distribution. Direct distribution is the contact between manufacturers and consumers; while indirect distribution involved manufacturers through retailers that providing the sale to the general public.

 

Marketing is fundamentally about providing the correct bundle of benefits to the end user.