A
banner is a graphic image that links to another location
on the Web. Banners provide scope for branding as well
as for click-on (i.e. taking the user to another page on
the Web which has more content related to the
advertiser). An advertiser can reach its objective by
placing the banner ads at strategic points. The
advertiser has the option to position the banners in the
following channels depending on its target audience:
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Every visitor will look at your ad. You can see your ad
in every page.
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