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MUMBAI:
Bollywood needs no introduction abroad. In US and elsewhere,
it is safely regarded as the biggest film industry. Its
reputation has gone up following the arrival of the latest
generation of film technicians of Indian origin in
Hollywood. Amidst all this, Bollywood has begun to get the
kind of attention it deserved, albeit a trifle late.
Although the entire industry should be credited for this
paradigmatic change, there are some entrepreneurs who have
contributed significantly in making Bollywood a force to
reckon with not just in the entertainment industry but also
in the world of business.
Sandeep Singh, the
Punjab-born entrepreneur who launched
Bollywood Vista
recently, falls in this category. He launched Bollywood
Vista, the erstwhile Bollywood 2001, on 16th October 2000 in
the US, calling it a "definitive India and Bollywood
portal". It is a premier entertainment network, aimed at
making serious attempts to evoke larger interest in
Bollywood both within India and abroad.
According to
Sandeep, "The idea is to enable everyday usefulness for
every Indian." He further says, "The network was built to
grow with the ever-widening presence of the Bollywood site
in India and America." "Its foundations are rooted in
original content intertwined with a great brand proposition
to create a compelling user experience," he adds.
Using
Internet as a medium, BV has established itself as one of
the most comprehensive services available on the Mumbai film
industry. The segment is an entertainment one-stop shop,
where music, latest news, modeling avenues and other
paraphernalia combine to create a powerful web community. It
has effectively become a new forum connecting Bollywood
watchers all over the world by joining India47.com, which is
India's leading network online.
The network
promises to deliver best-of-breed Web results to its users,
by integrating content and functionality from both within
the Bollywood Vista Network and through external partners.
The main focus of the network now is serving users across
the world. Capitalizing on its broad and distinctive
offerings of innovative features and services,
Bollywood Vista
delivers the ultimate Internet experience through a vast
domestic network of Search oriented sites. It can easily be
summed as the most comprehensive entertainment service
available for users particularly interested in Bollywood and
Indian sites.
In October
2000, the network became a wholly-owned subsidiary of
India47.com.
India47.com purchased Bollywood 2001 and
Are You a Fob.com in
March. Now Singh owns all the services that have been
brought under one umbrella. India47.com offers to connect
Indians by joining their network.. Innumerable Bollywood and
Indians site join their bandwagon every month. The unique
feature of the site is Modeling World - which gives teens an
opportunity to vote and win the Model of Week Contest.
Bollywood Vista aims to focus on building the trust of the
Netizens in their system. They are keen to serve them with
high quality entertainment that will constantly improve.
Bollywood
Vista is now working on expanding its services through the
integration of their platforms and regular introduction of
new features and services.
Contact Sandeep Singh @ ssdesi@hotmail.com
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