"Honor is important to Goreans, in a way that those of earth might find hard to understand; .....those of earth find it natural that men should go to war over matters of gold and riches, but not honor; the Gorean, contrary to belief, is more willing to submit matters of honor to the adjudication of steel than he is matters of riches and gold, there is a simple explanation for this, honor is more important to him."
Beasts of Gor pg 42