These changes arose from advertiser concerns that not enough of us are clicking on those banner ads, thinking that web surfers must not be able to see them. Therefore, they have decided (in our best interest) to make them even bigger to get our attention.

They've also discovered that users who are exposed to larger ads are three times more likely to remember a brand.

Two new types of ads which advertisers will be using are "skyscraper" ads which will run up alongside your screen and rectangular pop-up ads which will continually pop up all across your screen. The latter method is very similar to those annoying pop-up ads which porn site operators have employed. Every time you close a window, a new one (or two or three) pops up in its place.

At a time when advertisers are spending less and web site operators are seeing a drop in revenues due to a drop in ad spending, could this also be a ploy for them to get users to pay for ad-less content? Seems like a good way to drive up their revenue, by constantly bombarding their visitors with annoying ads.

Not only will these ads be bigger, but they'll also take longer to load as well, thus making our web surfing just a little bit more frustrating.

Hey, here's a thought... maybe people are not clicking on those ads because they don't like them. Nah, that couldn't be it. What do we know.