Self hypnosis is usually thought of as a person listening to a self hypnosis tape, mp3, or other mass-produced media, intended to induce a willingness to absorb suggestions centered around a specific topic such as weight loss, stop smoking, etc. Unfortunately, the self hypnosis tape is generally prepared by someone who has never met the person being hypnotized, often presenting unwanted, even unpleasant imagery and suggestions. For example, if you sunburn easily, the last thing you want to hear about on a self hypnosis tape is a slow walk on a sunny beach. In this case, the "self" in self hypnosis simply means that you listen to the self hypnosis tape by yourself!

A true self hypnosis would necessarily be designed and created by the person who will ultimately use and benefit from the self hypnosis. Unlike the mass-produced self hypnosis tape, this self hypnosis is made for the exact purpose the person wishes, including the precise words and phrases that mean the most to that particular person. The true self hypnosis is thus crafted by the person to suit his or her own needs. The benefits derived could only be accomplished with such a personal, one-of-a-kind self hypnosis. In this case the "self" in self hypnosis really does mean that you are hypnotized by yourself!

To this end, a new approach to self hypnosis has been developed which totally eliminates the hypnotist from the equation. At the HypnoSoft website, it is the person who will ultimately use the self hypnosis, who actually creates the self hypnosis, as well, including the words and phrases that mean the most to that person. When used, the self hypnosis is spoken by a neutral, computer-generated voice, making the hypnosis a completely one person operation - a true "self" hypnosis.