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Break This! Interview

Break This! Interview with Gregg Alexander

The following interview was on Much Musics' Break This! on January 13, 1999.

Hailing from Grosse Pointe, Michigan, Gregg Alexander is the outspoken leader of the New Radicals.

Catchy melodies with topical lyrics fill their polished debut "Maybe You've Been Brainwashed Too".

Gregg: I think that if you actually want to get a point across to a lot of people and you're a human being and you're not willing to dedicate like 50 years of your life to kissing butt and being a phonie, the only I really saw to get a point of view across was to use music as a platform to talk about some other things. Not that that is my soul purpose in life, I have a lot of dreams and ideas and things I would like to do and accomplish in my life more than dancing around in a shopping mall.

Gregg: Society is much like a shopping mall. It's a controlled environment and we have the rich people controlling everything and giving people dirty looks and making sure that people are held down and fighting amongst themselves. Whether it's judging people because they're fat, races, issues, sexism in the workplace. It's like we're all taught to fight each other instead of focusing on the 2% of society that are controlling things. And I would say that this band is a little bit of about taking a look at whats around you and saving some of your harsher criticism for maybe the people who are taking advantage of all of us.

(Clip of video where Courtney Love and Marilyn Manson are mentioned)

Gregg: The truth about that lyric was to point out the focus of the mainstream media on celebrity bull crap instead of real issues. The people actually care about the real issues and the media, (speaking to interviewer) and I guess I don't blame you personally, you know because we all have a job to do and also theres an element of good copy... you know the media want to give people what they assume they want. But I think there genuinely is a whole generation of people who are trying to freak out and get pissed off about the fact that only 20% of the news stories out on the national news stations and newspapers are about international world news. Why are we focusing on Bill Clinton and this ridiculous sex scandal thing when there are real economic problems going on in the world and it's affecting our country.

(Clip of concert at Lee's Palace in Toronto)

Gregg: Now-a-days theres no chance for reasonably minded people to have an open dialogue about the travesty happening to us as a society.

Interviewer: Is Pop-Culture a vehicle for that?

Gregg: Well, it is and thats the reason why I've allowed myself the contradiction of signing to a major label. It's because I realized it was the only way to get myself heard.

(Clip of Lee's Palace concert)

Gregg: At some level maybe it's a liability to start speaking about these things so clearly, and to put my balls out on a limb like this, but the other option is to be apolitical and to just go out there and play your songs and talk about all the same boring crap all the other rock bands and TV people talk about. And if that was my option, I would rather not be here right now. I'd rather not make records. I'd rather just live in my parents garage or something.

(Cut to Lee's Palace concert)

Gregg: This has just been an opportunity for me and the band to address these things to a larger audience. I don't have some complex about it. As a matter of fact, it's a pretty thankless job.

Lee's Palace Concert



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