The objectives of Bien Etre published by AUDE are to protect, inform and educate the consumer. It is a response to a great need in Côte d'Ivoire. The radical modification of the way of life of most Ivorian families, as much in the cities as in the villages, and the transformation of distribution circuits or the appearance of new administrative services have obligated everyone to adapt and learn a new way of living.

The products we find today come in forms and packages that we need to understand. However, this is not a knowledge or a science taught in schools. A magazine like Bien Etre is then an obvious utility in providing a basic education of this information.

Corresponding to its title, Bien Etre tries first and foremost to teach the best initiatives, the best products (in terms of quality and price) and to give practical advice on saving time and money.

The focus group of Bien Etre is the average, educated, Ivorian consumer from all walks of life. Month after month, the information provided is found under categories like "Family", "That's life", "Health", and "Consumer's School", as well as articles touching on themes of urgency, toxic products, or cellular phones.

A distinction is made between the editorials and the publicity. The magazine only accepts publicity announcements that are relevant to the subject.