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heuristic definition | heuristic evaluation | neilsen's heuristics | heuristic exercise
 
Exercise on use of language, editing, and copy.

Divide class into two groups, give each group one of the passages below. Allow 20 mins for analysis of passage, after which one representative from each group presents a discourse on the passage. Guidelines given for structured presentation:

Interpretation;
Short definition;
Contextual meaning;
Use of language.

SHORT ABSTRACT (100 words)

To survive in a world where knowledge is limited, time is pressing, and deep thought is often an unattainable luxury, decision-makers must use bounded rationality. In this precis of Simple heuristics that make us smart, we explore fast and frugal heuristics—simple rules for making decisions with realistic mental resources. These heuristics enable smart choices to be made quickly and with a minimum of information by exploiting the way that information is structured in particular environments. Despite limiting information search and processing, simple heuristics perform comparably to more complex algorithms, particularly when generalizing to new data—simplicity leads to robustness.

LONG ABSTRACT (217 words)

How can anyone be rational in a world where knowledge is limited, time is pressing, and deep thought is often an unattainable luxury? Traditional models of unbounded rationality and optimization in cognitive science, economics, and animal behavior have tended to view decision-makers as possessing supernatural powers of reason, limitless knowledge, and endless time. But understanding decisions in the real world requires a more psychologically plausible notion of bounded rationality. In Simple heuristics that make us smart, we explore fast and frugal heuristics—simple rules in the mind’s adaptive toolbox for making decisions with realistic mental resources. These heuristics can enable both living organisms and artificial systems to make smart choices quickly and with a minimum of information by exploiting the way that information is structured in particular environments. In this precis, we show how simple building blocks that control information search, stop search, and make decisions can be put together to form classes of heuristics, including: ignorance-based and one-reason decision making for choice, elimination models for categorization, and satisficing heuristics for sequential search. These simple heuristics perform comparably to more complex algorithms, particularly when generalizing to new data—that is, simplicity leads to robustness. We present evidence regarding when people use simple heuristics and describe the challenges to be addressed by this research program.