♦
Incorporated in 2005 as AbsAthletic Inc (ABS),
an Atlanta,
Georgia-based performance apparel
company.
♦ Founded in 2005 by brothers Averel and Seth
Snyder.
♦ Designs, contract for the manufacture of,
markets, and sells
weight loss and performance apparel.
♦ Its product line includes men and
women’s tops, pants, shorts,
hats,baseball caps, wellness
smocks, scrubs, and towels. The
product line
is sold under the tradename, FIRE
Wear®. The
FIRE Wear
line is the first line of performance apparel made to
aid in weight loss.
♦ Targets individuals who buy performance and
fitness wear.
Distributes through fitness
clubs, department stores, specialty
chain stores, sporting goods
stores, and on the company's
website.
♦ ABS is located in Atlanta, Georgia. The
company's website is
located at,
http://www.absathletic.com.
Dr
Averel Snyder, co-founder of ABS is a noted Georgia cardiovascular
and thoracic surgeon and certified fitness trainer. During his surgical
work he came across an article about the use of far far infrared fabric
has been used extensively in China and as a medical therapeutic garment
in Canada. This sparked an interest to learn more about how the fabric
could be incorporated into apparel to help people with their workouts.
He decided to launch a company to produce a line of performance
apparel. He invited his brother, Seth, a bond salesmen in New York, to
join him in the venture.
The brothers realized that there was not any performance apparel line
created to help with weight loss. Believing this was a market niche
that could put their company on the map, they started developing and
testing the product line. They invited a couple of local fashion
industry executives, Twonda Scott and Dennis Hendricks to join the
company to help with the design and manufacturing process. Three other
Georgia-based surgeons, Jeff Hoadley,. Douglas Murphy and Jeff S.
Miller also joined the company at this time.
In June of 2007, Apparel Magazine profiled the company in its Market
Brief section. The company also launched its retail website,
www.absathletic.com in 2007. The company plans to bring its wholesale
site online by the end of the year.