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FOR IMMEDIATE RELEASE
CONTACT:
Seth Snyder
CEO/President
P.O. Box 88687
Atlanta, Georgia, 30356
Phone: 866-393-4227
Email: press@absathletic.com
"FIRE Wear Promises to Help You Lose Weight"
(Atlanta, GA) -- AbsAthletic, Inc., a Georgia-based company, announced
the launch of what the manufacturer calls “Weight Loss
Apparel.” The apparel blends the company’s all
natural “Smart Fiber” with polyester, spandex and
wicking properties. The technology behind the apparel is complex but a
simple definition is that the fabric absorbs far infrared energy which
increases metabolism and results in weight loss. The far infrared
energy also helps dissolve unwanted cellulite. You wear the apparel
during your normal fitness program, going to a gym, walking, bicycling,
etc.
Studies show just using a tanning bed equipped with far infrared
technology for thirty minutes will help you burn 600 calories. As a
confirmation of the validity of this, extensive research by NASA in the
early 1980’s led to the conclusion that infrared heat can
give astronauts a cardiovascular workout without exercise.
“The product line is going to revolutionize the weight loss
market,” says AbsAthletic’s CEO and President, Seth
Snyder. “Although more than $46 billion dollars a year is
spent on weight loss products, no company is producing apparel made to
help in this area until now.” The new line offers the comfort
of lightweight, breathable, dry-fit apparel that has all the benefits
of far infrared technology.
The company was founded by Snyder along with his brother, Averel, a
prominent cardiovascular surgeon and certified trainer. The
brothers’ belief that medical therapy can be applied to
sports apparel lead to the development of the product line. The company
now has three prominent cardiovascular surgeons and one general
surgeon, endorsing the line. There are no other companies in the world
that has four prestigious surgeons backing their clothing line.
The initial product line is available in a Men’s crew shirt
with matching pants and Women’s V-neck shirt with matching
Capri pants. The summer line will be available in an assortment of
colors, sizes, and styles including golf shorts, pants, and tops. In
addition, the shorts and pants come with the capability of directly
attaching a patented ultra lightweight, maximally absorbent, quick
drying workout towel.
The Abs line is available in retail outlets and on the company website.
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