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Chapter 7

Interdependence of business functions

7.1: Introduction

bulletThe range of typical business functions include:
bulletOperations
bulletSales
bulletMarketing
bulletEngineering
bulletResearch & Development
bulletInformation technology and support
bulletEmployment Relations
bulletFinance and administration
bulletOutsourcing is becoming more common in business. This is when a business contracts out some of the business's functions.

7.2: Identify the business functions

bulletThe four main business functions are:
bulletOperations- the business processes that involve transformation or, more generally, 'production'.
bulletEmployment relations- all aspects of employment resourcing and includes the acquiring, developing, maintaining and motivating of staff in addition to those processes involved when staff leave the business. 
bulletMarketing- the processes a business develops to meet the consumer's needs and wants. It includes product research and design, product development and testing, product pricing, distribution and presentation.
bulletAccounting and Finance- concerned with the recording and summarising of financial transactions into a series of reports that can be easily interpreted.
bulletThough the functions are separate, they are also interdependent. This means the key business functions work best when they overlap and employees work towards common goals. Each function area depends on support from the others if it is to perform to capacity.

7.3: Business functions and relationship to value chain/value adding

bulletThe Value Chain refers to the processes a product or service goes through and how the process affects the final cost and price of the product or service. It is also called value adding. Value adding occurs in the following way: value of inputs + value added by operations = value of finished goods.
bulletThe total value of a finished good is made up of a number of segments: the cost of the inputs, VA (value adding) from operations, the indirect costs that add to the unit cost (e.g. finance, marketing etc), and the profit margin added.

7.4: Coordinating business functions

bulletThe different functions need to work together and cooperate in achieving the one mission or set of goals. One way to promote this is through a mission statement: a written statement that summarises the organisation's vision and values.
bulletThe term division is often used to refer to the separation of key business functions into specialised departments.
bulletThe achievement of business goals depends on coordination through good management: planning, organising, leading and controlling.
bulletA strategic plan is a long-term, holistic plan that requires the commitment of each of the key business functions, whereas an operational plan is a short-term plan that helps a business manage and achieve its long-term goals.
bulletPlanning involves looking forward to see whether the business is currently doing what it needs to in order to achieve its market potential. It then implements a strategy to fulfill its vision. Planning is both long-term (strategic) and short-term (operational). It involves setting targets and goals, setting time frames to achieve them, prioritising activities, suggesting resource allocation and defining parameters. 
bulletOrganising involves allocating resources, determining the organisational design, assigning work to employees and setting channels of communication.
bulletControlling involves reviewing actions undertaken, creating performance reports, accounting for variations between planned and actual performance and suggesting new parameters.
bulletOrganisational structures can be:
bulletFunctional: activities or operations are organised according to key functions and geographic factors.
bulletMarket: design is based around markets or consumers.
bulletKey terms in relation to organisational structures:
bulletDivision of labour: the separation of power that occurs within organisations on the basis of responsibility and expertise. It may be a function of hierarchy due to business structure, status due to position, skill, education or experience.
bulletSpan of control: the number of people for whom a manager is directly responsible as well as the ratio of managers to subordinates across successive layers in an organisation.
bulletDownsizing: the trend in business to reduce labour and encourage more flexible skills in their remaining workforce. Employees are now expected to have a broader range of skills than ever before and are becoming more autonomous or responsible for the work they do.
bulletChain of command: the flow of authority from senior management down to supervisors and then workers.
bulletTraditional organisations tend to be less flexible than new and emerging organsiational structure which aim to be more fluid and responsive to changes in the external business environment.
bulletSynergy means that the 'whole is greater than the sum of the parts'. When everyone is working together the goals achieved will be greater than the goals achieved if each department works in isolation.

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