Willsgrove Ware Pottery, then called Willsgrove Brick and Pottery (Private) Limited, was established in 1965, specializing in traditional tableware. It initially employed only 12 people and the product range comprised of giftware items such as flower vases and ashtrays. In 1990 Willisgrove Brick and Pottery merged with its competitor, Norbel Pottery. The new company, Willsgrove Ware Pottery became a dominant producer of tableware in Zimbabwe and probably the second largest in
Sub-Saharan Africa , supplying the domestic, craft, hotel and catering industries both in the regional and international markets. Willsgrove Ware Pottery product range now includes dinner sets, tea sets, tea pots, mugs, plates, bowls, giftware, chicken pot roasters, potato pot roasters and many other earthenware products which can be viewed from our product catalogue. .Willsgrove Ware Pottery now employs over 250 people who are highly experienced and qualified. The team comprises of professionals who settle for nothing less than the best.

All production processes are quality assured and the company employs total quality management to all levels of its operation. By setting high quality standards as per the norms of international standards, Willsgrove Ware Pottery strives to achieve complete customer satisfaction. The company ensures that the products are made from superior quality raw materials and the manufacturing processes are carried out under stringent quality conditions. It is mandatory at Willsgrove Ware Pottery for all the products to go under stringent quality checks at all levels of production.

Willsgrove Ware Pottery products boast of high resistance to crazing and chipping and they are all oven proof, microwave and dishwasher safe unless otherwise specified. INNOVATION, HIGH QUALITY, COMPETIVE PRICES AND CUSTOMER SATISFACTION are our strength.