We at Willsgrove Ware Pottery (Pvt) Ltd, pledge ourselves to the implementation of the process based quality management system standard, ISO 9001:2000.   Management and all employees are committed to achieving customer satisfaction through the use of appropriate tools and methods to achieve continuous improvement and high customer satisfaction.

MISSION
To effectively and efficiently manufacture and market quality ceramic ware to the total satisfaction of our valued customers, while ensuring the prosperity of our employees, shareholders and all other stakeholders.

OUR CORE VALUES

1. Continuous Improvement
To always strive in an ever changing economic environment by establishing and regularly reviewing quality objectives so as to achieve excellence in our field of speciality through creativity and innovation in the delivery of our products and services.

2 Good Corporate Governance
To uphold the highest ethical standards when conducting business and provide equal opportunities to our employees and shareholders, regardless of their ethnic origins or gender.   The company is fully committed to principles of openness, integrity and accountability, and the Directors recognise the need to conduct business in accordance with generally accepted corporate governance practices.

3. Social Responsibility
Willsgrove Ware Pottery (Pvt) Ltd will play its role in society of ploughing back into the community the benefits derived from its business activities.

4. Reliability
Developing on our household brand name and improving continuously on our delivery lead times, which will allow us to maintain a competitive edge over our competitors.

5. Influence
Willsgrove Ware Pottery (Pvt) Ltd values the balance between stakeholders' needs and levels of satisfaction through the benefits derived from our society, our customers, our suppliers and people who remain influential to us and us to them.