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Consumer Relations Experience
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| HiFi 2000 Keele Ltd.
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April 2002 – January 2003
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A mid-market high performance electronics retailer located in Toronto, Ontario, with sales over $2M in 2002.
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Senior Sales Consultant
Responsibilities include, but not limited to, Sales, Merchandising, Home Theatre System Design, and Set-up, and Customer acquisition and service, while delivering on-site training on Sales Techniques and Product Knowledge to Staff.
- Achieved highest gross margin percentage record of any associate.
- Significant contribution towards achieving Revenue Targets in Audio/Video Departments (185%).
- Designed, Merchandised & Set-up Audio/Video Systems and Store Displays.
- 1st ever Employee to sell $10,000 Samsung Plasma Display Panel, before their Time.
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| The Sony Store – Square One.
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April 2001 – April 2002
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Sony is an International electronics manufacturer, with sales revenues of $1.0B Worldwide. The Sony Store division accounted for $150M in 2002.
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Senior Audio/Video Specialist
Responsibilities include;, but not limited to, Sales, Merchandising, Marketing, Digital Home Theatre System design and Set-up, Customer acquisition and Service. Delivered training in Product Technology to staff at the Mississauga location.
- Contributed significantly to increased Revenues and in Store Ranking from 75th position to 8th in 2001
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- Achieved highest gross margin percentage as Senior Consultant/Specialist.
- Rewired, Redesigned and Merchandised the Sony Style Home Theatre Show Room (Concepts adopted by Sony Japan), increasing sales.
- Responsible for HDTV demonstrations and training.
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| HiFi 2000 Dundas Ltd..
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June 2000 – April 2001
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A mid-market high performance electronics retailer located in Mississauga, Ontario with sales over $4M in 2001.
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Senior Audio-Video Specialist & Associate
Responsibilities include, but not limited to, sales, marketing, merchandising, home theatre system design and set-up, and customer acquisition and service. Delivered training on sales techniques and product knowledge to staff.
- Achieved the highest gross margin percentage of any associate.
- Significant contribution towards achieving revenue sales targets, in all departments.
- Designed and merchandised all systems and displays in the store.
- Awarded Technics watch, designed by Kenneth Cole for top sales in Panasonic/Technics competition.
- Awarded plaque for outstanding sales, over $1,000,000 in December 2000.
- First Associate to be certified a HDTV Specialist.
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| HiFi 2000 Queen Ltd..
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December 1996 – February 1998
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A mid-market high performance electronics retailer located in Brampton, Ontario with sales over $2M in 1997.
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Store Manager/Senior Audio-Video Specialist
Responsibilities include, but not limited to, sales, marketing, merchandising, home theatre design and set-up, customer acquisition and service. Delivered training on sales techniques and product knowledge to staff.
- Achieved the highest gross margin percentage of any manager or associate.
- Significant contribution towards achieving sales revenue targets in all departments.
- Responsible for car audio sales and display.
- Awarded "Salesman of the Month" for July 1997.
- Promoted to Sales Manager of Kennedy store located in Scarborough in September 1997.
- Promoted to Store Manager of Kennedy store in November 1997.
- Transferred to Yorkdale store located in Toronto in January 1998.
- Transferred to Lawrence store located in Scarborough as Sales Manager in February 1998 when Yorkdale store closed.
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| Adventure Electronics.
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September 1994 – December 1996
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Adventure was a consumer electronics retailer, with revenues of $175M in 1996, having boutique and superstore locations across Ontario and Quebec, formerly known as Majestic Electronics.
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Audio/Video Department Manager / Senior Sales Associate
Responsibilities include, but not limited to, sales, marketing, merchandising, home theatre system design and set-up customer acquisition and service. Delivered training on sales techniques and product knowledge to staff and a number of locations in Toronto, Scarborough, and Brampton.
- Designed, installed and set-up sound rooms for Sony, Harman Kardon, JBL, Mission, Pioneer and Bose.
- Achieved the highest gross margin of any associate or manager.
- Designed and set-up Kenwood THX theatres in three (3) Superstores, Toronto, Scarborough, and Mississauga.
- Promoted to Video department sales manager for the Dufferin Superstore in August 1995.
- Promoted to Audio Department Manager for Dufferin Superstore in December 1995.
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| Majestic Electronics.
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February 1991 – August 1994
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Majestic was middle to high quality electronics retailer with revenues exceeding $150M in 1996. Majestic was at the leading edge of the Electronics Retail industry, comprised 74 of chain, boutique, and super stores throughout Southern Ontario and Calgary.
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Store Manager / Department Manager / Sales Associate
Responsibilities include, but not limited to, sales, marketing, merchandising, home theatre system design and set-up customer acquisition and service. Delivered training on sales techniques and product knowledge to staff and a number of locations in Toronto, Scarborough, and Brampton. Managing a staff of four full-timers, and one part-time employee.
- Achieved the highest gross margin of any associate or manager or chain store in my division.
- Designed and set-up audio and video systems.
- Promoted to Associate Manager, Sheppard location in August 1991.
- Promoted to Associate Video Department Manager, Yonge / Dundas location March 1991.
- Transferred to Associate Video Department Manager, Kennedy Superstore location in May 1992.
- Contributed significantly to Superstore achieving quota for the first time in fifteen(15) years.
- First and only employee to sell One Thousand (1000) Hitachi VHS cameras to a single customer.
- Promoted to Car Audio Manager for Dufferin Superstore location in October 1992.
- Promoted to Centre Floor Department Manager in November 1992, after achieving 125% quota in Car Audio department.
- Promoted to Assistant Store Manager for Dufferin Mall location in December 1992. Managing three (3) departments as one (Car Audio, Computers and Centre Floor).
- Awarded a FORD Escort as Top sales person, or Manager, at the First Consumer Electronics Show (Sky Dome) in March 1994. The C.E.S. took place in February of that year.
- Promoted to Store Manager of a newly opened chain store at Brampton Shopper's World in March 1994.
- "Store Manager of the Year" 1994.
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Pegabo Shoes
A Division of "The Aldo Group".
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May 1985 – October 1989
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Pegabo Shoes, a division of the Aldo Group, is a multi-million dollar company, with stores all across Canada.
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Assistant Store Manager / Sales Associate
Responsibilities and duties include, but not limited to, sales, customer acquisition and service, sales, merchandising, marketing, and inventory management, as well as staff training. I was promoted to Assistant Store manager in the fall of 1987, of the Bay / Bellair Strs. location in Yorkville, Toronto.
As Assistant Store manager, I was top sales associate for thirteen (13) months, setting records for highest daily and monthly sales.
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