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Ad/Mk Campaigns




 

      

"We're More Than Just Salt"
Advertising Campaign Plan
JMU University Health Center
Includes; campaign plan outline,
student/customer survey, plan
evaluation.
(147KB)
"It's Coming!"
Massanutten Mini-Golf Marketing Plan
Grand Opening, Mini-Golf Tournament
Includes; detailed situation analysis,
SWOT, and target market research.
(189KB)
Bookbinder, Inc. - RFM Random Sample Analysis
RFM marketing analysis of 5,000 and their response
to a new company promotion.
Includes; analysis conclusion statement, and excel spreadsheet
with RFM figures & statistics.
(35.6KB)