"We're
More Than Just Salt"
Advertising
Campaign Plan
JMU University Health Center
Includes; campaign plan outline,
student/customer survey, plan
evaluation. (147KB)
"It's
Coming!"
Massanutten Mini-Golf Marketing Plan
Grand Opening, Mini-Golf Tournament
Includes; detailed situation analysis,
SWOT, and target market research. (189KB)
Bookbinder,
Inc. - RFM Random Sample Analysis
RFM marketing analysis of 5,000 and their response
to a new company promotion.
Includes; analysis conclusion statement, and excel spreadsheet
with RFM figures & statistics. (35.6KB)