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DBA, Ficticious, Assumed, or Trade  business name 

 

Your personal, legal name is your first and last name. 

A corporation's legal name is the one appearing on the face of the registered, stamped state corporate, LLC or Ltd Partnership certificate.

Thus, if your name is John Doe and you are doing business as as a sole proprietor with the business name "Peter's Carpet Cleaning," you are required to Apply, Register & Get a dba, DBA statement. 

On the business name certificate / statement, you will be the registrant, John Doe,  doing business as the dba name  "Peter's Carpet Cleaning". 

If you have registered a corporation, or LLC with that name (i.e., "Peter's Carpet Cleaning") you don't need to Apply, Register & Get a dba with the same name (i.e., with  "Peter's Carpet Cleaning" business name).

 However, if you have Registered "Peter's Carpet Cleaning" corporation, or LLC  and you decide you also want to do business as a corporation but with a different than the corporation's name.  For instance, you want to do business with the business name "Plumber 4 You," you need to Apply, Register & Get a dba under "Peter's Carpet Cleaning" corporation (in such case, "Peter's Carpet Cleaning" corporation will be the registrant of the dba business name "Plumber 4 You".

Why is it called a "Ficticious" business name,  assumed name or a Assumed Business Name ?

It is called a "Ficticious" name, mainly because it is not the "legal name" of the owner. 

An individual has a legal name because he or she has a birth certificate and or a social security number. 

A corporation has a legal name because it has a corporate certificate Registered with the state as well as a federal tax id number.

Thus, a person with a legal name, doing business as a name other than its legal name, has to Apply, Register & Get a DBA of the name he is doing business as...

A DBA, an assumed name or a Assumed Business Name ,  is simply a company's business name, when the business name is not the same as the owner's name of the business.

For example, the business name of a sole proprietorship is "Joan's Burger Queen".  If the business name was the name of the owner of the business,  "Joan Doe," the first and last name of the owner, it would not be a "Ficticious" business name. 

Likewise if the owner of the business is a corporation, as for example, IBM corporation, doing business as the business name "Computers to Go," "Computers to Go" would be a DBA for IBM corporation because the name is not the corporation / owner's name (namely, the name is not " IBM corporation").
 


DBA, Ficticious, Assumed, or Trade  business name 

  • (Required for all business types  - including eBay, Online and home businesses  - Requires Registering of a DBA  if  business name is not the owner's own personal or Legal name (i.e., personal name being the first and last name for individuals and the legal corporate name for corporations)).  Note that alternatively you can Apply, Register & Get a corporation to Apply, Register & Get your business name if the business name and the  corporation name are exactly the same.

    • Recommended: Most small business advisors recommend that you Apply, Register & Get a Doing Business As (DBA) business name instead of using your first and last name to do business.  To whose name would you rather write a check to?  A business or an individual.  Obviously, you would prefer to write a check or pay a registered business instead of paying an individual. Can you imagine Microsoft having the business name "Bill Gates Software".

 

Business/Legal Name -- The exact Legal Name of the business. For a corporation, the legal name will appear on the certificate of incorporation. For a business not incorporated, the legal name is the name in which the business owns property or acquires debt. If the business is a partnership, use the names of the partners, if a sole proprietor, use the legal name of the individual owner of the business.

Assumed Business Name or DBA -- Enter the Assumed Business Name , doing-business-as name or assumed name if different from the legal name. For a corporation, enter the name that you want to use as the corporation's dba  name . For a business that is not incorporated, enter the  DBA name you want to Apply, Register & Get .