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Our
top choice for sweeps Survivor is a bit of a no-brainer, but its
performance
during February was
nothing short of amazing. Yes, it did have a lead-in of 28.8 million
viewers,
but the show could have easily collapsed under the weight of
competition
like "Will & Grace" (19.5 mil- 7th) & "Who Wants To Be A
Millionaire"
(16.6 mil- 15th). But it didn't. Instead of flailing like it's lead-out
"48 Hours" (10.0mil- 58th), "CSI" thrived, drawing 21.4 million viewers
in 4th spot. That's 43.6% above its average during the regular season.
And with "ER" (27.0 mil- 2nd) going into a heavy repeat period this
spring,
it will be tv's top rated drama through March & April.
Maybe
even through sweeps May.The first Thursday after sweeps a new "CSI"
drew
24.1 million viewers- just behind a new "ER"s 25.5. This is
tv's
next drama franchise.
CBS: For
the first
time since 1999, CBS actually won a sweeps period and came pretty close
in
Survivor: Duh. Fox Sunday: Sunday simply rocked for Fox, even without the huge football lead-in that carried it for most of last fall. "Futurama" (9.2 mil- 65th) & "King of The Hill" (10.5 mil- 51st) got the evening started off right, but it really took off with "The Simpsons" & "Malcolm In The Middle" (both 16.6 mil- 15th). Both series were up about 10% over their season averages. It all came to a head at 9pm, where "The X-Files" finally caught some of its lead-in's fire. Averaging 15.2 million viewers in 22nd position, it was up 15% during sweeps. Too bad it's probably ending this May. WB Friday: It's no surprize that two whole nights on the WB made our "Survivors" list. The net on a whole was up a very nice 15% in adults 18-49, and even more in teens. And most of that increasecan be directely attributed to this night- Friday. The combo of "Sabrina" (4.4 mil, 91st) & "Popstars" (4.6 mil- 90th) lock in female teens, delivering them right to "Popular" (3.7 mil- 100th), which was up over 23%. Popular indeed. Fox Monday: After showing big losses last season, Fox's Monday night line-up is really looking up. "Boston Public" (13.3 mil- 32nd) is Fox's biggest 8pm Monday hit since "Melrose Place." And it's growing. It's up 17% over it's season average. "Ally McBeal" is also showing signs of life after a dismal 3rd season. Averaging 13.1 million viewers, it sits in 34th spot. And although it no longer wins its slot in adults, it comes a close second and is up 11% over its season average. And with Anne Heche & Robert Downey Jr. both hanging in the show, things can only get better. The Practice: Yes, "Who Wants To Be A Millionaire" (20.6 mil- 6th) is descending the ratings chart, but this top rated drama certainly isn't. Averaging 20.9 million viewers, it's at its highest chart position ever- 5th. Its sweeps performance was up 17.4% over its season average. And, unlike any other ABC series, it's drawing above its "Millionaire" lead-in. That's something that a sliding ABC needs- desparately. May we suggest spinoffs? How about:"The Practice: Special Clients Unit?" Friends:
Against
TV's new number one, "Friends" didn't die like it was supposed to do.
But
it didn't quite thrive either. Down slightly from last February, the
show
still drew 21.9 million viewers, good enough for 3rd place. In adults
it
was down slightly as well. But compared to its season numbers, it was
up
a slight, but important 3%. It must have friends in some very high
places.
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